Best Face Serums: Top Picks for Skincare in 2025

In 2025, the quest for youthful, radiant skin continues with a surge in popularity for facial serums. These concentrated formulations target specific skin concerns like wrinkles, dark spots, and hydration, making them a must-have in any skincare routine. In this article, we will explore the best serums for face available on Amazon, helping you make an informed decision for your skincare regimen.

OFF -$14.99Bestseller No. 1
L'Oreal Paris Revitalift 1.5% Pure Hyaluronic Acid Serum for Face, Anti Aging Serum to Hydrate Skin & Reduce Wrinkles, Fragrance Free Skin Care for All Skin Types, 1 Oz
  • Intensive Hydrating 1.5% Pure Hyaluronic Acid Serum: Our Hyaluronic Acid Serum for Face with Vitamin C moisturizes skin instantly for dewy glow and visibly plumped skin; Reduces wrinkles and boosts skin's radiance. Effective for all skin tones
  • Instant Relief for Dry Skin: This hydrating serum deeply hydrates skin immediately; In 1 week, visibly plumps for younger looking skin that feels firmer, more elastic and radiant. Skin looks and feels dewy instantly and overtime
  • Derm-Validated Ingredients: Hyaluronic Acid is a hydration-attracting molecule naturally found in skin; This formulation combines low-molecular & high-molecular weight for multi-depth hydration; Vitamin C is a vital antioxidant known to boost radiance
  • Serum In The World: Lightweight gel serum absorbs fast with no tacky feel or leftover residue. Sheer finish on skin and wears well under makeup as a primer for a dewy boost of hydration. Based on NielsenIQ RMS data. 12M Period Ending August 2022
  • Because You're Worth It: Find the products your skin needs with our full line of skin care products including moisturizers, serums, cleansers, makeup removers, anti-wrinkle treatments, self-tanners and much more
Bestseller No. 2
TruSkin Vitamin C Serum For Face – Anti Aging Face Serum with Vitamin C, Hyaluronic Acid, Vitamin E – Brightening Formula – Improve Appearance of Dark Spots, Tone, Fine Lines & Wrinkles, 1 Fl Oz
  • START YOUR DAY BRIGHTER: Vitamin C helps to fight against the effects of free radical damage, support skin's natural collagen, and improve the look of skin tone, dark spots, dark circles, and fine lines & wrinkles for a glowing, brighter-looking complexion
  • ADVANCED HYDRATION & SKIN NOURISHMENT: Featuring a dual-action blend of Hyaluronic Acid and a botanical Hyaluronic Acid alternative, plus skin-loving ingredients like Vitamin C, Vitamin E, Aloe Vera, Jojoba Oil, and MSM to help hydrate, brighten, and soothe
  • BETTER FORM of VITAMIN C: Highly stable, Sodium Ascorbyl Phosphate maintains potency for longer with less skin stinging than other commonly used forms of Vitamin C
  • THE TRUSKIN DIFFERENCE: If for any reason you decide this product isn't a fit for your skin, we're here for you. Each purposefully balanced medley of key antioxidants, super-nutrients and nourishing botanical actives enhances efficacy and delivers skin-friendly benefits, without unnecessary additives or added fragrances. The expiration date is printed on the barcode sticker attached to the packaging.
  • CRUELTY FREE & MADE IN THE USA WITH GLOBALLY SOURCED COMPONENTS: TruSkin is Leaping Bunny-certified cruelty free–and all our products are manufactured and bottled in the USA with globally sourced components for exceptional freshness. Dermatologist and clinically tested.
OFF -$1.02Bestseller No. 3
Eclat Skincare Vitamin C Face Serum - Skin Care for Dark Spots, Vitamin C Serum with Hyaluronic Acid, Ferulic Acid, Vit E - Anti Aging and Skin Brightening, Vit C Stocking Stuffers for Women 1 Fl Oz
  • BRIGHTER, MORE RADIANT SKIN: Unlock your skin’s glow with our vitamin c serum for face featuring 3-O Ethyl Ascorbic Acid. It helps enhance skin radiance, promoting a refreshed and luminous look.
  • NOURISHING FORMULA: Nourish your skin with this vit c serum. It’s crafted to support skin hydration locking in moisture for a firmer, smoother appearance while working to improve the appearance of dark spots and fine lines.
  • ULTIMATE MOISTURE BOOST: Enriched with hyaluronic acid, aloe vera, and vitamin E, this face serum provides lasting hydration and nourishment. Experience skin that feels soft, supple, and plump all day long!
  • THE GLOW UP YOUR SKIN DESERVES: We meticulously developed a lightweight formula that melts into the skin helping improve skin texture over time while boosting overall glow. Enjoy a smoother, even-toned look that meets your skincare needs.
  • SKINCARE FOR ALL: Made with natural ingredients, this vegan and cruelty-free anti aging serum is designed for all skin types. It delivers lightweight hydration, leaving your skin feeling refreshed and radiant.
OFF -$3.75Bestseller No. 4
Cerave Hyaluronic Acid Serum for Face with Vitamin B5 and Ceramides, Hydrating Face Serum for Dry Skin, Fragrance Free, 1 Ounce
  • [ HYALURONIC ACID SERUM ] CeraVe Hydrating Hyaluronic Acid Serum for Face is formulated with our highest concentration of hyaluronic acid, an ingredient that helps retain skin’s natural moisture. Helps skin appear more hydrated and smoother.
  • [ SMOOTH TEXTURE ] Lightweight, hydrating serum with a smooth, gel texture. If layering with an eye cream or facial moisturizer, apply HA Serum in a thin layer to slightly damp skin and allow to fully absorb into skin before applying additional products.
  • [ ALL DAY HYDRATION ] With Vitamin B5 to help soothe skin. Features CeraVe's patented MVE ingredient-delivery technology to continually release moisturizing ingredients and provide 24-hour lasting hydration.
  • [ 3 ESSENTIAL CERAMIDES ] Ceramides are found naturally in the skin and make up 50% of the lipids in the skin barrier. All CeraVe products are formulated with three essential ceramides (1, 3, 6-II) to help restore and maintain the skin’s natural barrier
  • [ DEVELOPED WITH DERMATOLOGISTS ] CeraVe Skincare is developed with dermatologists and has products suitable for dry skin, sensitive skin, oily skin, acne-prone, and more.
OFF -$5.05Bestseller No. 5
Olay Super Serum - Niacinamide, Vitamin C & E, Collagen Peptide, AHA - 5-in-1 Skin Care Benefits for Face - Healthy Glow, Brightening, Hydrating, Smoothing, Firming, Evens Tone, Anti-Aging, 1.0 Oz
  • 5 POWERFUL BENEFITS IN 1 SUPER SERUM: This clinically tested and proven facial serum delivers hydrating, smoothing, firming, brightening, & improved texture benefits for healthy looking skin day 1.
  • 5 SKINCARE INGREDIENTS: Infused with Olay's Activated Niacinamide, Vitamin C, Collagen Peptide, Vitamin E, and Alpha Hydroxy Acid (AHA), this expertly crafted face serum delivers instant results.
  • BRIGHTENING GLOW SERUM: Simplify your skin care routine with this hydrating serum that leaves a healthy glow on skin. This multi-tasking serum also hydrates for improved skin texture & more even tone.
  • LIGHTWEIGHT, DAILY SERUM: Apply this lightweight face serum evenly over cleansed face and neck, every day and night to see results. Protect your glow by adding Olay Super Cream with Sunscreen into your morning skincare routine.
  • SUPER RESULTS FOR WOMEN: Experience immediate hydration and radiance. See improved skin texture in 1 week, more even skin tone in week 2, and visible correction of fine lines and wrinkles in week 4 with this face serum for women.
Bestseller No. 6
La Roche-Posay Hyalu B5 Pure Hyaluronic Acid Serum for Face, Vitamin B5 + Hyaluronic Acid + Madecassoside, Hydrating Serum Visibly Plumps Skin, Sensitive Skin Safe, Anti Aging, Oil-Free
  • Ultra Hydrating Hyaluronic Acid Serum for Barrier Repair: This hydaluronic acid face care and neck serum, leaves skin feeling plump to the touch and helps repair skin by replenishing the natural moisture barrier for a supple feel
  • Targeted Anti-Aging & Skin Repair: Effectively addresses fine lines, loss of volume, and elasticity, actively helping to repair and replenish skin's moisture for a visibly smoother, more youthful appearance
  • Formulated for Rich, Plump Hydration To The Touch: Combines concentrated pure hyaluronic acid, Madecassoside, and Vitamin B5 (Panthenol) for optimal effectiveness while also being suitable for sensitive skin. Rich serum texture leaves skin hydrated to the touch
  • Dermatologist Tested Face Serum for Women & Men: Clinically shown to hydrate and visibly plump, with 90% of users experiencing more hydrated, softer, and supple skin in a 4-week consumer test
  • Gentle Yet Powerful for All Skin Types: An allergy-tested formula all skin types, including sensitive skin, effectively addressing dehydrated skin, fine lines, and loss of volume
Bestseller No. 7
Good Molecules Hyaluronic Acid Serum - 1% Hyaluronic Acid Non-greasy Ultra Hydrating Serum, Facial Moisturizer for Plumper Skin, Skin Care for Face
  • DEEP, LONG LASTING HYDRATION: Experience the moisturizing power of Hyaluronic Acid! Embrace newfound confidence with the Good Molecules Hyaluronic Acid Serum made with powerful ingredients to help your skin maintain its radiant glow!
  • PLUMP, FIRM, AND MOISTURIZE: Notice the difference in your skin! This serum works to restore moisture, bringing out the best in your skin. The lightweight serum helps your skin to appear supple, smooth, and firm.
  • POTENT FORMULA FOR RADIANT SKIN: Our serum contains two forms of hyaluronic acid with different molecular weights, allowing it to penetrate multiple layers of the skin and combat dehydration, and loss of firmness.
  • PERFECT ADDITION TO YOUR BEAUTY REGIMEN: Apply a few drops in the morning and at night before oils, creams, and moisturizers. For best results, apply to damp skin. Let absorb for 30 seconds before continuing with your routine. Every Good Molecules product is marked with a Period After Opening date, please find on the back label.
  • GENTLE ENOUGH FOR ALL SKIN TYPES: Powerful enough to bring results and gentle enough for daily use; this serum is suitable for all skin types. Our serum has a pH of 5.8 and is vegan, gluten-free, fragrance-free, and cruelty-free.
OFF -$4.00Bestseller No. 8
Vitamin C Serum For Face – Anti Aging Face Serum with Vitamin C, Hyaluronic Acid, Vitamin E. Brightening Formula. Improve Appearance of Dark Spots, Tone, Fine Lines & Wrinkles, Glowing Skin 2 Fl Oz
  • 𝗧𝗔𝗥𝗚𝗘𝗧𝗦 THE VISIBLE SIGNS OF AGING – FACE, NECK & EYE AREA: Our Vitamin C Serum features a stable form of Vitamin C combined with low and medium molecular weight Hyaluronic Acid, Niacinamide, Vitamin E, Jojoba Oil, Aloe Vera, and over 20 carefully selected ingredients that work together to improve the look of skin tone, texture, radiance, and elasticity, helping the complexion appear smoother, firmer, and more luminous.
  • 𝗕𝗥𝗜𝗚𝗛𝗧𝗘𝗡𝗜𝗡𝗚, MOISTURIZING VITAMIN C SERUM THAT ABSORBS QUICKLY: Our Vitamin C Serum for Face is made with high-quality botanical ingredients that help visibly brighten, smooth, and hydrate the skin. The lightweight texture absorbs quickly, helping the complexion look more radiant, supple, and refreshed. With regular use, it supports the skin’s natural firmness and elasticity, promoting a healthy, youthful-looking glow.
  • 𝗦𝗞𝗜𝗡 𝗖𝗔𝗥𝗘 ACTIVES WITH SOOTHING BOTANICALS – FOR WOMEN & MEN: Enriched with carefully selected botanical extracts known for their antioxidant and moisturizing properties, this serum helps nourish and revitalize the skin, supporting a healthy-looking, radiant complexion. It helps reduce the appearance of dryness and leaves the skin feeling soft, smooth, and refreshed. Suitable for use on the face, eye, and lip contour areas.
  • 𝗔𝗡 𝗔𝗟𝗟-𝗜𝗡-𝗢𝗡𝗘, TRUE MULTI-TASKER FOR A HEALTHY-LOOKING GLOW: Apply a few drops of Florence Super C Serum with Hyaluronic Acid morning and night to your face, neck, and eye area. This lightweight formula combines multiple skincare benefits in one — helping to nourish, hydrate, and enhance the look of your complexion. Suitable for all skin types: sensitive, combination, dry, or oily. Free from parabens, silicones, fillers, artificial fragrances, and other unnecessary additives. Cruelty-free.
  • 𝗗𝗘𝗥𝗠𝗔𝗧𝗢𝗟𝗢𝗚𝗜𝗦𝗧 𝗧𝗘𝗦𝗧𝗘𝗗 𝗢𝗡 𝗔𝗟𝗟 𝗦𝗞𝗜𝗡 𝗧𝗬𝗣𝗘𝗦 & 𝗧𝗢𝗡𝗘𝗦: Formulated with powerful super-nutrients and botanical actives known for their skin-conditioning and antioxidant properties. Dermatologist tested, vegan, and cruelty-free, this Vitamin C Serum is suitable for all skin types and tones. Recognized by Marie Claire, Vogue, and more for its innovative, brightening skincare formula, it reflects our commitment to eco-friendly and conscious beauty.
OFF -$7.55Bestseller No. 9
CeraVe Vitamin C Serum with Hyaluronic Acid, Skin Brightening Serum for Face with 10% Pure Vitamin C, Fragrance Free, 1 Fl. Oz
  • [ ANTIOXIDANT BENEFITS ] Antioxidant serum for face formulated with 10% t l-ascorbic acid, the purest form of vitamin C, to help brighten and even skin tone. Protective packaging helps prevent oxidation and maintain product performance.
  • [ HYDRATING SERUM ] Facial serum formulated with Hyaluronic Acid to help improve skin tone, texture, and hydration for a healthy looking, radiant complexion.
  • [ LIGHTWEIGHT TEXTURE ] This vitamin c serum for face has a gel texture with a non-greasy feel. If layering with an eye cream or facial moisturizer, apply serum in a thin layer and allow to fully absorb into skin before applying additional products
  • [ 3 ESSENTIAL CERAMIDES ] Ceramides make up 50% of the lipids in the skin barrier. As you age, studies show that ceramide levels decrease. CeraVe products are formulated with 3 essential ceramides (1,3,6-II) to help restore and maintain the skin barrier.
  • [ DERMATOLOGIST RECOMMENDED ] This face brightening serum is fragrance free, paraben-free, non-comedogenic, & allergy tested. CeraVe Skin Care is developed with dermatologists & has products suitable for dry skin, sensitive skin, oily skin, acne-prone, & more.
OFF -$5.00Bestseller No. 10
Tree of Life Beauty Facial Skin Care Set, Brightening, Firming, Hydrating, Dry Face, Dermatologist Tested - Trio Power Kit, Vitamin C, Retinol and Hyaluronic Acid, 3 count of 1 Fl Oz
  • POWERFUL ANTI-AGING TRIO: This set includes our beloved Vitamin C Serum to brighten and even skin tone, Retinol Serum to reduce fine lines and wrinkles, and Hyaluronic Acid Serum for deep hydration. Used together, these potent serums visibly improve skin texture, tone, and firmness for a more youthful complexion. Suitable for all skin types including sensitive skin. See noticeable results in as little as 2-4 weeks with consistent use.
  • ADVANCED FORMULA: Our serums are packed with nourishing botanical ingredients like aloe vera, jojoba oil, and witch hazel. We use high-quality, active ingredients in effective concentrations. Vegan and cruelty-free.
  • FAST ABSORBING FORMULA: Crafted for instant penetration, this lightweight formula is designed to absorb quickly into the skin, leaving no residue behind. Its rapid action ensures that active ingredients are delivered efficiently to the skin's deeper layers, optimizing their benefits without the wait. Ideal for those with a busy lifestyle, it allows for immediate application of subsequent skincare products or makeup.
  • SUITABLE FOR DRY & SENSITIVE SKIN: Perfect for at-home skincare routines or as a travel-friendly kit for on-the-go hydration and repair. Our Serums are mild, hypoallergenic, & free from harsh chemicals that can cause irritation or dryness. They deliver necessary hydration, soothing relief, comprehensive care & gentleness for both dry & sensitive skin
  • DERMATOLOGIST-TESTED & CRUELTY-FREE: Packed with thoughtfully-chosen ingredients you can feel good about! Tree of Life's commitment to your skin's health is backed by rigorous dermatologist testing, ensuring top-quality care, while steadfastly maintaining cruelty-free standards

Understanding Facial Serums

Before diving into our top product recommendations, it’s important to understand what makes a serum effective. Serums are lightweight, fast-absorbing liquids enriched with active ingredients such as vitamins, antioxidants, and peptides. They penetrate deeper than traditional moisturizers, delivering a potent dose of nourishment to the skin. Depending on your skin type and specific concerns, choosing the right serum can help enhance your skincare journey.

Buying Guide for the Best Serums for Face

When navigating the myriad of options available on the market, consider the following factors to choose the best serum for your face:

1. Skin Type

Understand your skin type—oily, dry, combination, or sensitive. Different formulations cater to various skin concerns. For example, hyaluronic acid serums work wonders for dry skin, while salicylic acid can benefit oily and acne-prone skin.

2. Active Ingredients

Familiarize yourself with key ingredients such as Vitamin C (for brightening), retinol (for anti-aging), and niacinamide (for redness and uneven skin tone). Each ingredient serves a different purpose, addressing specific skin issues effectively.

3. Consistency and Texture

The consistency of a serum matters too. Some are gel-based, while others may be oil-based. Choose one that suits your preference and feel comfortable to layer under your moisturizer.

4. Brand Reputation

Research brands and read reviews to ensure the product quality and efficacy. Trusted brands invest in scientific research and quality ingredients.

5. Price vs. Value

While it can be tempting to opt for the cheapest option, a higher price does not always guarantee quality. Look for serums that provide good value for their price based on ingredient quality and effectiveness.

Top 10 Best Serums for Face on Amazon

1. TruSkin Vitamin C Serum

The TruSkin Vitamin C Serum is an Amazon bestseller that has gained immense popularity due to its anti-aging and brightening properties. Packed with Vitamin C, Vitamin E, and hyaluronic acid, it fights free radicals while promoting collagen production.

Users rave about its lightweight texture and fast absorption. With consistent use, many report a brighter complexion and reduced wrinkles.

For best results, apply a few drops to clean skin every morning and follow with sunscreen.

Bestseller No. 1
TruSkin Vitamin C Serum For Face – Anti Aging Face Serum with Vitamin C, Hyaluronic Acid, Vitamin E – Brightening Formula – Improve Appearance of Dark Spots, Tone, Fine Lines & Wrinkles, 1 Fl Oz
  • START YOUR DAY BRIGHTER: Vitamin C helps to fight against the effects of free radical damage, support skin's natural collagen, and improve the look of skin tone, dark spots, dark circles, and fine lines & wrinkles for a glowing, brighter-looking complexion
  • ADVANCED HYDRATION & SKIN NOURISHMENT: Featuring a dual-action blend of Hyaluronic Acid and a botanical Hyaluronic Acid alternative, plus skin-loving ingredients like Vitamin C, Vitamin E, Aloe Vera, Jojoba Oil, and MSM to help hydrate, brighten, and soothe
  • BETTER FORM of VITAMIN C: Highly stable, Sodium Ascorbyl Phosphate maintains potency for longer with less skin stinging than other commonly used forms of Vitamin C
  • THE TRUSKIN DIFFERENCE: If for any reason you decide this product isn't a fit for your skin, we're here for you. Each purposefully balanced medley of key antioxidants, super-nutrients and nourishing botanical actives enhances efficacy and delivers skin-friendly benefits, without unnecessary additives or added fragrances. The expiration date is printed on the barcode sticker attached to the packaging.
  • CRUELTY FREE & MADE IN THE USA WITH GLOBALLY SOURCED COMPONENTS: TruSkin is Leaping Bunny-certified cruelty free–and all our products are manufactured and bottled in the USA with globally sourced components for exceptional freshness. Dermatologist and clinically tested.

2. L’Oréal Paris Revitalift 10% Pure Vitamin C Serum

L’Oréal Paris’s Revitalift 10% Pure Vitamin C Serum is designed for a youthful glow. Its potent 10% Vitamin C concentration targets dullness, uneven skin tone, and texture. Users often notice a visible difference after just a week of use.

This serum’s feather-light formula sinks seamlessly into the skin, enhancing hydration and brightness. Regular users claim it delivers excellent value for a drugstore product.

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3. The Ordinary Niacinamide 10% + Zinc 1%

The Ordinary has revolutionized the skincare industry with its no-frills approach, and their Niacinamide 10% + Zinc 1% serum is no exception. This powerful blend helps control oil production, minimizes pores, and enhances overall skin clarity.

Many users with combination or oily skin have found this serum effective in mitigating acne breakouts and evening out skin tone. The non-greasy formula makes it perfect for everyday use under moisturizer.

Bestseller No. 1
The Ordinary Niacinamide 10% + Zinc 1%, Smoothing Serum for Blemish-Prone Skin, 1 Fl Oz
  • BOOSTS BRIGHTNESS & SMOOTHNESS: Niacinamide 10% + Zinc 1% visibly improves skin radiance and smooths texture in one week.
  • HYDRATING FORMULA: Lightweight water-based serum that reinforces the skin barrier and provides hydration in as little as 7 days.
  • CONTAINS NIACINAMIDE & ZINC PCA: High 10% concentration of Niacinamide (Vitamin B3) and 1% Zinc PCA to help control oil in 3 days.
  • REDUCES PORE VISIBILITY: Clinical testing shows appearance of pores is minimized in 4 weeks, improving signs of congesting.
  • APPLICATION INSTRUCTIONS: Apply a few drops to the face in the morning and evening. Patch test before use and avoid broken skin.

4. Paula’s Choice 10% Niacinamide Booster

Paula’s Choice is known for quality skincare, and their 10% Niacinamide Booster is a versatile product that works well on various skin types. This serum helps visibly reduce pores, uneven skin tone, and texture while enhancing skin firmness.

what stands out is its innovative formula, which can be mixed with other products or applied alone. Users appreciate how quickly it absorbs without leaving any sticky residue.

Bestseller No. 1
Paula's Choice BOOST 10% Niacinamide Face Serum Booster, Facial Serum with Vitamin B3, Vitamin C & Licorice Extract Serum, Pore Minimizer, All Skin Types, Fragrance-Free, 0.67oz
  • 10% NIACINAMIDE FOR MULTI-TARGETED IMPROVEMENT: This high-strength booster visibly reduces enlarged pores, uneven skin tone, fine lines, redness, dryness, and other signs of aging. Niacinamide (vitamin B3) works alongside vitamin C and licorice extract to naturally calm, hydrate, and restore youthful radiance and glow.
  • MULTI-PURPOSE, CUSTOMIZABLE FORMULA: Designed to be used alone as a potent face serum or mixed into your favorite moisturizer, this serum. for face easily integrates into any morning or evening routine for a personalized, targeted treatment that addresses multiple concerns at once.
  • ANTIOXIDANT-RICH, SKIN-REPLENISHING COMPLEX: The formula blends antioxidants and skin-replenishing plant extracts to rejuvenate, protect, and strengthen the skin barrier, supporting lasting improvements in clarity, texture, and tone.
  • CLINICALLY DEVELOPED FOR ALL SKIN TYPES: Ideal for dryness, sensitivity, acne, fine lines, or dullness, this booster is fragrance-free, cruelty-free, and proven effective for a wide range of skin concerns and types.
  • Paula's Choice Skincare makes products that work. No fragrance, no fluff. Just effective, science-backed formulas that target any concern from wrinkles to breakouts.

5. OLEHENRIKSEN Truth Serum

The OLEHENRIKSEN Truth Serum is packed with vitamin C and collagen amino acids, making it a powerful ally for skin radiance. Designed to brighten and improve skin texture, this serum provides a refreshing burst of hydration.

Fans of the product love its fresh citrus scent and how it leaves their skin looking plump and dewy. It’s ideal for morning application, acting as a primer for makeup.

Bestseller No. 1
Ole Henriksen Truth Serum Collagen Booster, 1.0 Fluid Ounce
  • Totally weightless, this aromatic serum is absorbed instantly and penetrates to the deeper layers of the skin where it goes to work to provide long term results
  • A must,have preventative and corrective product
  • Sensitive skin, prone to irritation will benefit immensely from the calming properties of this serum

6. CeraVe Hydrating Serum

For those with dry or sensitive skin, the CeraVe Hydrating Serum is an excellent choice. This serum contains ceramides, hyaluronic acid, and vitamin B5, providing deep hydration while restoring the skin barrier.

Users appreciate its lightweight yet hydrating texture. Many have reported an improvement in their skin’s overall moisture levels and a reduction in dryness and irritation.

OFF -$3.75Bestseller No. 1
Cerave Hyaluronic Acid Serum for Face with Vitamin B5 and Ceramides, Hydrating Face Serum for Dry Skin, Fragrance Free, 1 Ounce
  • [ HYALURONIC ACID SERUM ] CeraVe Hydrating Hyaluronic Acid Serum for Face is formulated with our highest concentration of hyaluronic acid, an ingredient that helps retain skin’s natural moisture. Helps skin appear more hydrated and smoother.
  • [ SMOOTH TEXTURE ] Lightweight, hydrating serum with a smooth, gel texture. If layering with an eye cream or facial moisturizer, apply HA Serum in a thin layer to slightly damp skin and allow to fully absorb into skin before applying additional products.
  • [ ALL DAY HYDRATION ] With Vitamin B5 to help soothe skin. Features CeraVe's patented MVE ingredient-delivery technology to continually release moisturizing ingredients and provide 24-hour lasting hydration.
  • [ 3 ESSENTIAL CERAMIDES ] Ceramides are found naturally in the skin and make up 50% of the lipids in the skin barrier. All CeraVe products are formulated with three essential ceramides (1, 3, 6-II) to help restore and maintain the skin’s natural barrier
  • [ DEVELOPED WITH DERMATOLOGISTS ] CeraVe Skincare is developed with dermatologists and has products suitable for dry skin, sensitive skin, oily skin, acne-prone, and more.

7. Skinceuticals C E Ferulic Serum

The Skinceuticals C E Ferulic Serum is often hailed as one of the best vitamin C serums on the market. This high-end product combines Vitamin C, Vitamin E, and ferulic acid for superior protection against environmental damage.

While it comes at a higher price point, loyal users swear by its ability to lighten pigmentation and reduce signs of aging. Regular use reportedly leads to noticeably smoother and brighter skin.

Bestseller No. 1
SeoulCeuticals Korean Skin Care 20% Vitamin C Hyaluronic Acid Serum + CE Ferulic Acid - Potent Anti Aging, Anti Wrinkle Korean Beauty 1oz
  • THIS KOREAN SKIN CARE VITAMIN C serum contains the same potent, active ingredients as more expensive CE Ferulic Serums
  • EXTREMELY EFFECTIVE - WE PROMISE you'll begin to see results with this K beauty product within 3 weeks when used daily
  • POTENT ANTI AGING, ANTI WRINKLE serum is proven to help reduce the appearance of wrinkles, fine lines & crows feet
  • THIS TOPICAL VITAMIN C ALSO helps to fade sun spots and is guaranteed to provide you with a brighter more youthful complexion
  • THIS FACIAL SERUM HELPS TO shrink pores, clear up acne, prevent breakouts, and minimize the appearance of acne scars & perfect under korean makeup

8. Tatcha The Dewy Skin Cream

Tatcha’s The Dewy Skin Cream is lauded for its luxurious formula that offers deep hydration. Although primarily a cream, it works exceptionally well as a serum for those needing extra moisture.

Users appreciate its unique blend of Japanese purple rice and hyaluronic acid, making it perfect for drier skin types. It leaves the skin velvety and glowing, enhancing the overall complexion.

Bestseller No. 1
TATCHA The Dewy Skin Cream | Rich Face Cream to Hydrate, Plump and Protect Dry and Combo Skin, 50 ml | 1.7 oz
  • A RICH CREAM that feeds skin with plumping hydration and antioxidant-packed Japanese purple rice for a dewy, healthy glow. Ideal for dry skin, but can be used on combo skin for those who prefer a richer texture.
  • INTENSELY HYDRATES and seals in moisture, helping to replenish ceramides for a healthy bounce and instant luminosity. A fermentation of Japanese anti-aging superfoods — green tea, rice, and algae — helps skin to look its most beautiful at any age.
  • BOTANICAL EXTRACTS: A blend of extracts and oils from ginseng, wild thyme, and sweet marjoram nourishes skin, enhancing its natural ability to retain and release moisture as needed, and imparts a dewy glow.
  • IDEAL for Firming, Smoothing, Resurfacing & Plumping
  • BEAUTIFUL FACES, BEAUTIFUL FUTURES: Every Tatcha purchase supports education equality worldwide. In 2014, we created this fund to help girls stay in school through the Girl’s Education Program in Asia and Africa. As of 2021, your purchases also bring diverse books to underserved communities in the United States through Room to Read’s U.S. Literacy Initiative.

9. Neutrogena Hydro Boost Hydrating Serum

Neutrogena’s Hydro Boost Hydrating Serum is a drugstore favorite known for its effectiveness and affordability. Infused with hyaluronic acid, it instantly quenches parched skin while providing all-day hydration.

Many users love its gel consistency and how effortlessly it layers under makeup. They find it particularly beneficial in combatting winter dryness and keeping skin supple.

OFF -$6.82Bestseller No. 1
Neutrogena Hydro Boost Hydrating Hyaluronic Acid Serum, Hydrating Face Moisturizer For Dry Skin, Oil-Free Non-Comedogenic Moisturizer, 1 FL OZ
  • Hydrating Face Moisturizer: One 1 fl oz bottle of Neutrogena Hydro Boost Hydrating Hyaluronic Acid Serum designed to deliver skin quenching hydration levels that glows day after day
  • Hyaluronic Acid Serum: Our hydrating face serum is crafted with hyaluronic acid, a hydrator found naturally in the skin, which binds to water and holds it within skin’s surface, all without clogging pores
  • Non-Comedogenic Moisturizer: This mineral oil-free face moisturizer not only gently hydrates skin, but it also won’t clog pores. The hyaluronic acid serum absorbs quickly & addresses dryness to achieve a hydrated complexion that glows from within
  • Facial Moisturizer: This hydrating face serum is easy to use and can be worn under makeup; simply apply evenly to face and neck after cleansing, or pair with other products from the Neutrogena Hydro Boost collection
  • Dermatologist-Recommended Brand: Neutrogena’s Hydro Boost Hydrating Hyaluronic Acid Serum is designed to address dryness and lock in moisture without clogging pores; add it to your daily skincare routine with ease

10. Drunk Elephant T.L.C. Framboos Glycolic Resurfacing Night Serum

For those seeking a chemical exfoliant, the Drunk Elephant T.L.C. Framboos Glycolic Resurfacing Night Serum is a top contender. This unique blend of glycolic, lactic, and salicylic acids works overnight to slough off dead skin cells, revealing a smoother, brighter complexion.

Users report significant improvement in skin texture and clarity, making it a go-to product for skin rejuvenation.

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Conclusion

In summary, the best serums for face can greatly improve your skincare routine by addressing specific skin concerns. With a variety of options available on Amazon, you’re well-equipped to find the perfect serum tailored to your skin’s needs. Remember to consider your skin type, the active ingredients, and the desired results when selecting a product.

As you embark on this skincare journey, investing in high-quality serums can yield amazing results. Whether you’re looking for hydration, anti-aging benefits, or skin clarity, there’s a serum on this list to meet your skincare goals in 2025.

Last update on 2025-12-26 / Affiliate links / Images from Amazon Product Advertising API | hishecozy.com is a participant in the Amazon Associate program and will earn from qualifying purchases.

Evelyn Hawthorne
Evelyn Hawthorne