Finding the best mascaras can be a beauty game-changer, creating the illusion of longer, thicker lashes and enhancing your overall look. With a plethora of options available on Amazon, narrowing down your choices can be overwhelming. In this guide, we will explore the best mascaras currently trending on Amazon, along with a comprehensive buying guide to help you make an informed decision. Whether you’re searching for volume, length, or waterproof options, this article has you covered!
- Lengthening Mascara: This volumizing washable mascara formula is infused with bamboo extract and fibers for long, full and lightweight lashes that don't flake or smudge
- Lash Extension Brush: Features our exclusive Flex Tower mascara brush that bends to volumize and extend every single lash from root to tip; Ophthalmologist and allergy tested, suitable for sensitive eyes and contact lens wearers
- It's All in the Eyes: Subtle lines, smokey vibes, custom brow looks, classic tones or a shot of color; Our eyeshadow, eyeliner, brows and mascara collections are designed to transform your look
- Create any look with Maybelline; foundation, BB creams, concealers, and setting powders for the perfect canvas, eye shadows, mascara, brow pencils, and eyeliners for any eye look and lip products, from showstopping lipstick to plumping lip gloss
- If you receive this mascara UNWRAPPED, it did not come from essence cosmetics.
- NO FALSIES NEEDED! Lash Princess False Lash Mascara defines and separates lashes while achieving a bold look.
- DRAMATIC VOLUME: the conic shape fiber brush delivers dramatic volume and sculpted length WITHOUT clumps or globs.
- CLAIMS: Cruelty Free. Free from gluten, silicones, parabens, oil, fragrance, alcohol, & microplastic particles. Made in Luxembourg.
- CRUELTY FREE: essence cosmetics is certified and acknowledged by PETA as a cruelty-free brand. We do not test any of our products on animals.
- Lengthening Mascara: Enhance your lashes with intense length and unique lash-by-lash separation; Ophthalmologist tested and allergy tested; Suitable for sensitive eyes and contact lens wearers
- Precision Application: The flat side of the patented flexible Precision Brush lengthens lashes up to 60 percent, while the comb side of the brush precisely separates lashes for a clump-free result
- Perfect To Pair With: L'Oreal Paris Voluminous Lash Primer; This lightweight eyelash primer instantly builds dramatic volume and length on each lash for use under Voluminous mascara to instantly boost every lash look
- Because You're Worth It: L'Oreal Paris Makeup helps you create the look you want with our full line of makeup including foundations, concealers, highlighter makeup, brow pencils, eyeshadow palettes, lipsticks and much more
- L'Oreal Paris Beauty: A leading total beauty care company based in Paris, we offer innovative products and unique expertise from beauty experts in makeup, skin care, hair care, styling and hair color
- Lengthening Mascara: This volumizing waterproof mascara formula is infused with bamboo extract and fibers for long, full and lightweight lashes that don't flake or smudge
- Lash Extension Brush: Features our exclusive Flex Tower mascara brush that bends to volumize and extend every single lash from root to tip; Ophthalmologist and allergy tested, suitable for sensitive eyes and contact lens wearers
- It's All in the Eyes: Subtle lines, smokey vibes, custom brow looks, classic tones or a shot of color; Our eyeshadow, eyeliner, brows and mascara collections are designed to transform your look
- Create any look with Maybelline; foundation, BB creams, concealers, and setting powders for the perfect canvas, eye shadows, mascara, brow pencils, and eyeliners for any eye look and lip products, from showstopping lipstick to plumping lip gloss
- Volumizing And Lengthening Mascara: Full lash fringe that’s feathery soft, with no flaking, no smudging, and no clumping; Just voluptuous volume and intense length. 20x more volume and up to 2x more length. Based on a consumer claims study, November 2020
- L'Oreal Paris Mascara: Get the long, full eyelashes you love with our best mascaras and primers; Choose from our innovative volumizing formulas and variety of brushes
- Create you perfect eye makeup look with our collection of Voluminous mascaras, achieve sleek lines with smudge proof eyeliner, define your brows and discover eye shadow palettes with shades made for every eye color
- Because You're Worth It: L'Oreal Paris Makeup helps you create the look you want with our full line of makeup including foundations, concealers, highlighter makeup, brow pencils, eyeshadow palettes, lipsticks and much more
- Perfect To Pair With: L'Oreal Paris Infallible Never Fail Mechanical Pencil Eyeliner; With long-lasting, fade-proof color, Infallible Never Fail Eyeliner ensures your look stays put for up to 16 hours
- Lengthening Mascara: This volumizing washable mascara formula is infused with bamboo extract and fibers for long, full and lightweight lashes that don't flake or smudge
- Lash Extension Brush: Features our exclusive Flex Tower mascara brush that bends to volumize and extend every single lash from root to tip; Ophthalmologist and allergy tested, suitable for sensitive eyes and contact lens wearers
- It's All in the Eyes: Subtle lines, smokey vibes, custom brow looks, classic tones or a shot of color; Our eyeshadow, eyeliner, brows and mascara collections are designed to transform your look
- Create any look with Maybelline; foundation, BB creams, concealers, and setting powders for the perfect canvas, eye shadows, mascara, brow pencils, and eyeliners for any eye look and lip products, from showstopping lipstick to plumping lip gloss
- Lash Sensational Mascara: Exclusive fanning mascara brush with ten layers of bristles reveals layers of lashes for a sensational full-fan effect; Add the look of length and volume without clumping; Ophthalmologist tested, contact lens safe
- Define Your Eye: No eye makeup look is complete without Maybelline Mascara; Amp up the drama with The Falsies Mascara, keep it classic with the iconic Great Lash, or go for a smooth, clump-free natural-but-better look Colossal or Lash Sensational Mascara
- Maybelline Is The Eye Expert: Whatever your signature eye look, whether natural or dramatic, Maybelline helps create looks that draw eyes; With a broad array of pencil and liquid eyeliners, highly pigmented eyeshadows, iconic mascara, and eyebrow makeup
- Create any look with Maybelline; foundation, BB creams, concealers, and setting powders for the perfect canvas, eye shadows, mascara, brow pencils, and eyeliners for any eye look and lip products, from showstopping lipstick to plumping lip gloss
- Voluminous Volume Building Mascara: The uniquely maximizing formulated L'Oreal Paris Voluminous Mascara builds lashes up to 5x their natural thickness. Longer lashes and a full and dramatic eye look in a single clump free application
- Volume Maximizing Curved Brush: Build and thicken lashes evenly and smoothly with the curved brush applicator that matches the shape of your lashes. A lengthening mascara that leaves lashes supple and soft with virtually no flakes, smudges or clumps
- Washable Mascara with Panthenol and Ceramide-R: A volume mascara that can easily be removed with soap and water and suitable for sensitive eyes and contact lens wearers. Our mascara is fragrance-free, ophthalmologist-tested and allergy-tested
- Because You're Worth It: Create the look you want with our full line of makeup including foundations, concealers, highlighter makeup, brow pencils, eyeshadow palettes, lipsticks and much more
- L'Oreal Paris Beauty: A leading total beauty care company based in Paris, we offer innovative products and unique expertise from beauty experts in makeup, skin care, hair care, styling and hair color
- LASH-LIFTING & VOLUMIZING: Instant lash lift, length, and defined volume for up to 24H wear with no clumps or smudging.
- 360 MICRO-BRISTLE BRUSH: Specially designed curved wand with 250 different-sized bristles pushes up and fans out every lash for a wide-open eye effect
- LIGHTWEIGHT GEL FORMULA: Lightweight gel-based formula leaves lashes feeling soft while resisting flaking. Enriched with White Tea Extract for antioxidant protection and conditioning.
- SUITABLE FOR ALL EYES: Ophthalmologist-tested, smudge-proof, and safe for sensitive eyes. Wear it confidently all day long.
- PRO TIP FOR THE PERFECT LASH LOOK: Boost volume and curl with Cils Booster XL Primer before application. Easily remove with Bi-Facil Double-Action Eye Makeup Remover.
Top 10 Best Mascaras on Amazon in 2024
1. Maybelline New York Lash Sensational Mascara
Maybelline’s Lash Sensational Mascara is a fan-favorite and has become a staple in many makeup bags thanks to its ability to create full, fluttery lashes. The innovative brush features a unique fanning effect with ten layers of bristles that capture every lash from root to tip.
This mascara is particularly praised for its buildable formula, allowing you to layer without clumping. Whether you’re going for a natural day look or dramatic evening lashes, this product is versatile and long-lasting.
The formulation is also ophthalmologist-tested, making it suitable for sensitive eyes. In 2024, it remains a best-seller, proving its popularity among makeup lovers.
- Lash Sensational Mascara: Exclusive fanning mascara brush with ten layers of bristles reveals layers of lashes for a sensational full-fan effect; Add the look of length and volume without clumping; Ophthalmologist tested, contact lens safe
- Define Your Eye: No eye makeup look is complete without Maybelline Mascara; Amp up the drama with The Falsies Mascara, keep it classic with the iconic Great Lash, or go for a smooth, clump-free natural-but-better look Colossal or Lash Sensational Mascara
- Maybelline Is The Eye Expert: Whatever your signature eye look, whether natural or dramatic, Maybelline helps create looks that draw eyes; With a broad array of pencil and liquid eyeliners, highly pigmented eyeshadows, iconic mascara, and eyebrow makeup
- Create any look with Maybelline; foundation, BB creams, concealers, and setting powders for the perfect canvas, eye shadows, mascara, brow pencils, and eyeliners for any eye look and lip products, from showstopping lipstick to plumping lip gloss
2. L’Oréal Paris Voluminous Lash Paradise Mascara
L’Oréal Paris Voluminous Lash Paradise Mascara delivers bold volume and length that rivals high-end mascaras. The fluffy, soft brush is designed for easy application and evenly distributes the product to create an intense look. The formula is infused with rose oil, which not only enhances your lashes but also nourishes them, reducing breakage.
Users rave about its staying power; it lasts throughout the day without smudging or flaking, making it ideal for long wear. With its affordable price point and high-performance formula, this mascara is a must-try for anyone looking to up their lash game.
- Volumizing And Lengthening Mascara: Full lash fringe that’s feathery soft, with no flaking, no smudging, and no clumping; Just voluptuous volume and intense length. 20x more volume and up to 2x more length. Based on a consumer claims study, November 2020
- L'Oreal Paris Mascara: Get the long, full eyelashes you love with our best mascaras and primers; Choose from our innovative volumizing formulas and variety of brushes
- Create you perfect eye makeup look with our collection of Voluminous mascaras, achieve sleek lines with smudge proof eyeliner, define your brows and discover eye shadow palettes with shades made for every eye color
- Because You're Worth It: L'Oreal Paris Makeup helps you create the look you want with our full line of makeup including foundations, concealers, highlighter makeup, brow pencils, eyeshadow palettes, lipsticks and much more
- Perfect To Pair With: L'Oreal Paris Infallible Never Fail Mechanical Pencil Eyeliner; With long-lasting, fade-proof color, Infallible Never Fail Eyeliner ensures your look stays put for up to 16 hours
3. Covergirl Lash Blast Volume Mascara
Covergirl’s Lash Blast Volume Mascara is known for its distinctive orange tube and remarkable volumizing capabilities. The unique brush features a shape that maximizes volume without clumping, ensuring that each lash is defined and separated. The formula is thick and creamy, which provides immediate fullness to your lashes.
In 2024, this product continues to receive high ratings for its smudge-proof formula, allowing you to enjoy your day without worrying about raccoon eyes. It’s hypoallergenic and safe for sensitive eyes, making it a top pick in the drugstore category.
- MAX OUT THOSE LASHES: Designed to max out every lash, Lash Blast Volume Mascara creates 10 times more volume instantly
- MEGA VOLUME IN AN INSTANT: Instant blast of fullness and length
- PICK YOUR SHADE: Available in 4 different colors, so you can choose how bold you want to go
- ZERO CLUMPS: This volumizing mascara evenly coats each lash with no clumping or flaking
- CRUELTY-FREE: Covergirl products are Leaping Bunny Certified by Cruelty-Free International, meaning they are never tested on animals
4. Too Faced Better Than Sex Mascara
Too Faced Better Than Sex Mascara is a luxury option that has gained cult status among makeup enthusiasts. The hourglass-shaped brush is designed to coat each lash with its volumizing formula that provides incredible length and fullness. The mascara doesn’t just add volume; it also curls and lifts your lashes for a dramatic effect.
Fans of this product appreciate how it intensifies the color and stays put throughout the day. With a blend of unique ingredients, this mascara is also cruelty-free, making it a favorite for ethically-minded consumers in 2024.
- Rich multidimensional effect
- Ophthalmologist tested
- Suitable for contact lens wearers
- Cruelty Free
5. Tarte Lights, Camera, Lashes 4-in-1 Mascara
Tarte’s Lights, Camera, Lashes 4-in-1 Mascara is well-loved for its unique formula that combines the benefits of a lengthening, curling, volumizing, and conditioning mascara. Its double-ended brush allows for precision application, resulting in beautifully defined lashes that don’t clump.
This mascara is perfect for everyday wear and is infused with nourishing ingredients to help protect your lashes. Its long-lasting formulation is another reason it continues to be a favorite in 2024, ensuring your look is maintained from day to night.
- Straight lashes? This baby instantly lifts & curls.
- viral icon from the #1 mascara brand* *Source: Circana, LLC, U.S. Prestige Beauty Total Measured Market, Makeup Mascara by Brand, Dollar & Unit Sales, January – May 2025
- ultra-dark pigment delivers darker, defined lashes & vitamin-rich formula conditions with each coat
- CLINICAL RESULTS*: vegan; 24-hr wear, smudge-proof & flake-free; clinically proven to volumize, lengthen & curl; delivers a 35% increase in lash curl; lashes appear 17% longer; ophthalmologist tested; safe for contact lens wearers; dermatologist tested *based on a clinical study of 33 subjects
- SKINVIGORATING INGREDIENTS: olive esters condition lashes; rice bran wax helps lengthen the appearance of lashes; carnauba wax for smooth application with lengthening & volumizing benefits; provitamin B5 has antioxidant, soothing & moisturizing properties; mineral pigments soothe & soften the skin's appearance around the lashline
6. Urban Decay Perversion Mascara
Urban Decay’s Perversion Mascara is lauded for its ultra-creamy, voluminous formula that glides on effortlessly. The tapered brush provides full coverage, allowing you to reach even the tiniest lashes. This mascara delivers a luxurious, deep black finish that enhances the overall eye look.
Users appreciate its buildable nature, making it easy to achieve the desired intensity without clumping. If you’re looking for a long-lasting and smudge-proof mascara, you’ll find that Perversion ticks all the boxes in 2024.
- VEGAN MASCARA: Perversion Volumizing Mascara delivers instant volume, length & curl in ultra-black pigment. Flake-resistant, smudge-resistant, transfer-resistant and sweat-resistant for all-day wear
- VOLUMIZING BENEFITS: Lightweight formula enhances lashes naturally with 8.8x volume, +52% length, +28.8% curl & +12.1% lift for bold, dramatic eyes
- LASH-HUGGING BRUSH: Soft brush coats and separates lashes from root to tip, creating thicker, longer lashes while holding curl effortlessly
- CLEAN & CRUELTY-FREE: Vegan, cruelty-free formula free from parabens, phthalates, sulfates, SLS, and SLES. Safe for sensitive eyes
- COMPLETE EYE LOOK: Use with Subversion Lash Primer for extra volume and pair with 24/7 Glide-On Waterproof Eyeliner for an intense, lasting finish
7. Clinique High Impact Mascara
Clinique’s High Impact Mascara offers a natural look while enhancing lash volume and length. The unique brush helps to separate lashes for a feathery finish, making it a perfect choice for those who prefer a more subtle approach to mascara.
This hypoallergenic formula is safe for sensitive eyes and is fragrance-free. Many appreciate its long-lasting capabilities, ensuring lashes stay lifted and defined without flaking throughout the day in 2024.
- BUILDABLE VOLUME MASCARA: Buildable volumizing and lengthening mascara adds lush volume and length—and it resists clumping.
- NATURAL TO BOLD LASH MASCARA: The easily layerable volumizing mascara formula allows you to create looks from natural-looking volume to bold drama.
- MASCARA WAND DEFINES + SEPARATES: The soft fiber brush combs and separates lashes for gorgeous definition.
- THE CLINIQUE EYE SAFETY PROMISE: Like all Clinique eye makeup, High Impact Mascara is ophthalmologist tested, safe for sensitive eyes, and safe for contact lens wearers. It’s also allergy tested, 100% fragrance free.
- BUILT ON DERMATOLOGICAL SCIENCE: As a dermatologist-guided brand, Clinique’s commitment to safety starts with skincare science. We partner with the best minds in dermatology and formulate for all skin types, tones, concerns—in service of all skin.
8. Benefit Cosmetics They’re Real! Lengthening Mascara
Benefit Cosmetics They’re Real! Lengthening Mascara is a true innovator in the mascara world, providing length, volume, and curl all in one formula. The unique brush features a mix of short and long bristles that work together to lift and separate lashes, giving you that coveted doll-like look.
Users note its smudge-proof and flake-resistant formula, making it ideal for long days or nights out. This mascara remains popular in 2024 due to its consistent performance and ability to create standout looks.
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9. Essence Lash Princess False Lash Effect Mascara
Essence Lash Princess Mascara is hailed as one of the best budget-friendly options available. Its conic shape brush grabs every lash to provide dramatic volume and length without breaking the bank. Perfect for everyday wear, this mascara offers an impressive false lash effect.
In 2024, users rave about its staying power and the absence of clumping and flaking, which is often found in similar-priced products. If you’re looking to save without compromising quality, this mascara is an excellent choice.
- If you receive this mascara UNWRAPPED, it did not come from essence cosmetics.
- NO FALSIES NEEDED! Lash Princess False Lash Mascara defines and separates lashes while achieving a bold look.
- DRAMATIC VOLUME: the conic shape fiber brush delivers dramatic volume and sculpted length WITHOUT clumps or globs.
- CLAIMS: Cruelty Free. Free from gluten, silicones, parabens, oil, fragrance, alcohol, & microplastic particles. Made in Luxembourg.
- CRUELTY FREE: essence cosmetics is certified and acknowledged by PETA as a cruelty-free brand. We do not test any of our products on animals.
10. Rimmel London Wonder’full Mascara with Argan Oil
Rimmel London’s Wonder’full Mascara is infused with argan oil, providing nourishment to lashes while delivering volume. The flexible brush helps to lift and separate lashes for a fuller look. This mascara is perfect for those concerned about lash health while still wanting a bold lash appearance.
For 2024, this mascara remains a popular choice for those looking for a blend of care and beauty, ensuring that your lashes stay conditioned while looking fabulous.
- Rimmel London Wonderfull With Argan Mascara 001 Black
- MASCARA
- Rimmel
Buying Guide for the Best Mascaras
When shopping for the best mascaras on Amazon, consider the following factors to help narrow down your choices:
1. Purpose: Volume, Length, or Curl
Different mascaras are formulated to achieve varying effects, such as adding volume, length, or curl. Determine your primary goal for using mascara and select a product tailored to that need. Some mascaras even combine multiple effects!
2. Brush Type
The type of brush can significantly impact application and overall results. For volume, look for fluffy or hourglass-shaped brushes. For length, consider tapered brushes that can nimbly coat individual lashes. Test a few different shapes to see which one works best for your eye shape.
3. Waterproof vs. Washable
If you need a mascara that withstands tears, humidity, or long wear, a waterproof formula may be ideal. However, keep in mind that waterproof mascaras typically require makeup remover to take off, while washable options are easier to remove at the end of the day.
4. Ingredients
Pay attention to the ingredients list, especially if you have sensitive eyes or allergies. Many brands now prioritize cruelty-free and vegan ingredients, while others use nourishing oils to keep lashes healthy. Make sure the formulation aligns with your values and skin sensitivity.
5. Longevity
Look for products that boast long-lasting formulas to ensure your mascara stays intact throughout the day. Many of the best mascaras available in 2024 have been tested for their staying power, so read customer reviews for real-life experiences.
6. Budget
Mascaras come in a wide price range. Determine a budget that works for you, but remember that great performance can often be found in both drugstore and high-end brands. Trying budget-friendly options first can offer an excellent introduction without a heavy commitment.
7. Reviews and Recommendations
Leverage customer reviews and recommendations for brands and specific products. Checking the number of reviews, star ratings, and detailed reader feedback will provide insight into a mascara’s performance and satisfaction level before making your purchase.
With this comprehensive guide and review of the best mascaras on Amazon in 2024, you’re equipped to make a decision that suits your beauty needs. Whichever mascara you choose, you’ll be well on your way to achieving stunning lashes!
Last update on 2026-03-10 / Affiliate links / Images from Amazon Product Advertising API | hishecozy.com is a participant in the Amazon Associate program and will earn from qualifying purchases.
