The quest for the best mascara at Ulta can be daunting with countless options available. In 2024, we’ve sifted through the reviews, features, and customer feedback from Amazon to curate a list of the top 10 mascaras currently available. This article not only showcases these stellar products but also provides a detailed buying guide to help you make the best decision for your eyelash needs. Whether you’re looking for volume, length, or all-day wear, we’ve got you covered with the best best mascara at Ulta.
- Rich multidimensional effect
- Ophthalmologist tested
- Suitable for contact lens wearers
- Cruelty Free
- EXTREME VOLUME & LENGTHENING: Achieve up to 17x more lash volume and bold lash length with this mascara, perfect for achieving a dramatic lash look.
- ICONIC OVERSIZED S-SHAPED BRUSH: Designed to coat every lash from root to tip, including bottom lashes, for even application and flawless, smudge-free application.
- ULTRA-BLACK & LONG-LASTING: With onyx-black pigments, this long-wearing, smudge-proof mascara delivers intense volume and length for a dramatic look that stays vibrant for up to 24 hours.
- Pro tip: Pair with Cils Booster XL eye lash primer for up to 21x volume.
- If you receive this mascara UNWRAPPED, it did not come from essence cosmetics.
- NO FALSIES NEEDED! Lash Princess False Lash Mascara defines and separates lashes while achieving a bold look.
- DRAMATIC VOLUME: the conic shape fiber brush delivers dramatic volume and sculpted length WITHOUT clumps or globs.
- CLAIMS: Cruelty Free. Free from gluten, silicones, parabens, oil, fragrance, alcohol, & microplastic particles. Made in Luxembourg.
- CRUELTY FREE: essence cosmetics is certified and acknowledged by PETA as a cruelty-free brand. We do not test any of our products on animals.
- Film-forming polymers lock curl in place. Peptides condition lashesHourglass-shaped brush helps coat every lashCruelty free Ophthalmologist tested. Suitable for contact lens wearers
- Shades & Descriptions: Deepest Black
Top 10 Best Mascaras at Ulta on Amazon
1. Too Faced Better Than Sex Mascara
Regarded as one of the best mascaras on the market, Too Faced’s Better Than Sex Mascara promises to deliver luscious lashes with its hourglass-shaped brush. The formula is packed with collagen for a volumizing effect, allowing each lash to appear fuller and longer. Users rave about its impressive staying power—there’s minimal flaking or smudging.
For those who crave dramatic, fluttery lashes, it’s hard to beat this fan favorite. It’s suitable for all lash types and easily buildable for that bold look. However, those who prefer a more natural look might find it a bit over-the-top for their taste.
- Rich multidimensional effect
- Ophthalmologist tested
- Suitable for contact lens wearers
- Cruelty Free
2. Maybelline Lash Sensational Mascara
Maybelline’s Lash Sensational Mascara is the go-to for achieving a sensational, fanned-out look without breaking the bank. With a unique brush that has ten layers of bristles, it captures every lash for a maximum effect. This mascara is known for its excellent lengthening capabilities, providing a dramatic effect without clumps.
It’s also water-resistant, making it a solid choice for those seeking a long-lasting solution. Users appreciate the ease of removal, making it a nighttime favorite without the tugging and pulling that other mascaras often require.
- Lash Sensational Mascara: Exclusive fanning mascara brush with ten layers of bristles reveals layers of lashes for a sensational full-fan effect; Add the look of length and volume without clumping; Ophthalmologist tested, contact lens safe
- Define Your Eye: No eye makeup look is complete without Maybelline Mascara; Amp up the drama with The Falsies Mascara, keep it classic with the iconic Great Lash, or go for a smooth, clump-free natural-but-better look Colossal or Lash Sensational Mascara
- Maybelline Is The Eye Expert: Whatever your signature eye look, whether natural or dramatic, Maybelline helps create looks that draw eyes; With a broad array of pencil and liquid eyeliners, highly pigmented eyeshadows, iconic mascara, and eyebrow makeup
- Create any look with Maybelline; foundation, BB creams, concealers, and setting powders for the perfect canvas, eye shadows, mascara, brow pencils, and eyeliners for any eye look and lip products, from showstopping lipstick to plumping lip gloss
3. L’Oréal Paris Voluminous Lash Paradise Mascara
For those searching for one of the best best mascara at Ulta, L’Oréal Paris Voluminous Lash Paradise is a must-try. This mascara is celebrated for its rich, volumizing formula and soft, wavy brush that coats lashes evenly for a luxurious look. It builds up easily, allowing you to achieve your desired level of glam while keeping lashes feeling soft, not stiff.
With its long-lasting formula, users can enjoy a night out without worrying about their mascara wearing off. However, some users report that it may smudge under humid conditions.
- Volumizing And Lengthening Mascara: Full lash fringe that’s feathery soft, with no flaking, no smudging, and no clumping; Just voluptuous volume and intense length. 20x more volume and up to 2x more length. Based on a consumer claims study, November 2020
- L'Oreal Paris Mascara: Get the long, full eyelashes you love with our best mascaras and primers; Choose from our innovative volumizing formulas and variety of brushes
- Create you perfect eye makeup look with our collection of Voluminous mascaras, achieve sleek lines with smudge proof eyeliner, define your brows and discover eye shadow palettes with shades made for every eye color
- Because You're Worth It: L'Oreal Paris Makeup helps you create the look you want with our full line of makeup including foundations, concealers, highlighter makeup, brow pencils, eyeshadow palettes, lipsticks and much more
- Perfect To Pair With: L'Oreal Paris Infallible Never Fail Mechanical Pencil Eyeliner; With long-lasting, fade-proof color, Infallible Never Fail Eyeliner ensures your look stays put for up to 16 hours
4. Benefit Cosmetics Roller Lash Curling & Lifting Mascara
Benefit’s Roller Lash Mascara is hailed for its ability to curl and lift lashes without the need for an eyelash curler. Its unique Hook ‘n’ Roll brush captures and curls every lash while the formula is designed to hold the curl for an extended period. This mascara is perfect for those who prefer a more natural, everyday look but still want their lashes to stand out.
Users often highlight its ability not to clump while providing a sufficient amount of length and definition. However, it may not offer the extreme volume some users desire.
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5. Tarte Cosmetics Lights, Camera, Lashes 4-in-1 Mascara
Tarte’s Lights, Camera, Lashes Mascara lives up to its 4-in-1 promise, delivering length, volume, curl, and conditioning—all in one formula. Enriched with ingredients like rice bran and olive esters, this mascara provides nourishment while amplifying your lashes. Users adore its ability to avoid clumps while still producing a lush look.
This mascara is also suitable for sensitive eyes and is cruelty-free, making it an ethical choice for beauty lovers.
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6. Lancôme Monsieur Big Mascara
Lancôme’s Monsieur Big Mascara is a crowd-pleaser for those who want bold, voluminous lashes. With its oversized brush and rich formula, it promises 12 times more volume in just one coat. Users are impressed by its long-lasting and smudge-proof capabilities, making it ideal for long days or nights out.
Some users do find it a bit difficult to remove due to its staying power, but the dramatic results often outweigh this inconvenience. It’s perfect for anyone looking to make a statement.
- BIG, BOLD VOLUME: Delivers instant heart-stopping volume with up to 12x more fullness in a single coat for your boldest lashes yet.
- LONG-LASTING WEAR: Enjoy up to 24 hours of smudge-proof, flake-free volume that lasts through the day and night.
- INNOVATIVE BIG BRUSH: Soft, wavy fibers deposit the perfect amount of ultra-creamy formula onto lashes for buildable length and volume.
- BUILABLE LONG-LASTING FORMULA: Infused with supple waxes and polymers that immediately adhere to lashes, creating results that are smooth, clump-free, and bold.
- HOW TO USE: Pair with Lancôme’s Cils Booster XL Eyelash Primer for amplified results. Remove easily with Bi-Facil Makeup Remover.
7. IT Cosmetics Superhero Elastic Stretch Volumizing Mascara
IT Cosmetics has designed their Superhero Mascara with a focus on lengthening and volumizing without compromising flexibility. The specially designed brush helps to coat each lash evenly while the formula is infused with peptides to nourish and strengthen lashes over time. Users love its ability to provide a false lash effect without any clumping.
For those who want both volume and health benefits from their mascara, this product stands out in the crowd.
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8. CoverGirl Lash Blast Volume Mascara
CoverGirl’s Lash Blast Volume Mascara is often touted as the best drugstore mascara for a reason. This mascara delivers incredible volume from the first swipe, and its unique plastic brush helps to separate and define lashes while avoiding clumps. It’s also smudge-proof and resistant to sweat, making it a great option for all-day wear.
While it lacks some lengthening properties as compared to others on this list, its volume-building capabilities make it a favorite among users.
- MAX OUT THOSE LASHES: Designed to max out every lash, Lash Blast Volume Mascara creates 10 times more volume instantly
- MEGA VOLUME IN AN INSTANT: Instant blast of fullness and length
- PICK YOUR SHADE: Available in 4 different colors, so you can choose how bold you want to go
- ZERO CLUMPS: This volumizing mascara evenly coats each lash with no clumping or flaking
- CRUELTY-FREE: Covergirl products are Leaping Bunny Certified by Cruelty-Free International, meaning they are never tested on animals
9. Milk Makeup Kush High Volume Mascara
For those looking for a more natural option, Milk Makeup’s Kush High Volume Mascara is a cannabis-infused product that provides stunning volume without harsh chemicals. Its heart-shaped fibers adhere to lashes for a full, fluffy appearance, and its vegan formula is a hit among eco-conscious beauty enthusiasts.
While it excels in volume, some users may find it doesn’t hold a curl as well as other formulas. Nonetheless, its high-quality ingredients make it stand out in the best best mascara at Ulta category.
10. Essence Lash Princess False Lash Effect Mascara
This budget-friendly option has garnered a dedicated following due to its impressive performance relative to its price. The Essence Lash Princess Mascara provides dramatic volume and length, often compared to high-end mascaras. Its unique fiber brush allows for even coating and separation, resulting in a false lash look at a fraction of the cost.
While it may not be waterproof, its easy removal and fantastic price point make it a must-try for those dabbling in the best best mascara at Ulta.
- If you receive this mascara UNWRAPPED, it did not come from essence cosmetics.
- NO FALSIES NEEDED! Lash Princess False Lash Mascara defines and separates lashes while achieving a bold look.
- DRAMATIC VOLUME: the conic shape fiber brush delivers dramatic volume and sculpted length WITHOUT clumps or globs.
- CLAIMS: Cruelty Free. Free from gluten, silicones, parabens, oil, fragrance, alcohol, & microplastic particles. Made in Luxembourg.
- CRUELTY FREE: essence cosmetics is certified and acknowledged by PETA as a cruelty-free brand. We do not test any of our products on animals.
Buying Guide for the Best Mascara at Ulta
Finding the best mascara at Ulta, especially with the plethora of options on Amazon can be a bit overwhelming. Here’s what to consider when making your selection:
1. Formula Type
Different formulas cater to different needs. Liquid formulas generally provide the most dramatic looks, while cream and gel formulas may be gentler on sensitive eyes. Also, consider whether you need a waterproof formula for long-lasting wear or if a regular formula suffices.
2. Brush Design
The shape and bristle design of the mascara brush significantly affect lash appearance. A thicker brush might give you more volume, while a thin, elongated brush may be better for lengthening. Try different designs to find what works best for you.
3. Desired Effects
Your preferences dictate the kind of mascara you should choose. If you want dramatic volume, opt for products with volumizing formulas. If you’re looking for a more natural look, consider lengthening mascaras that beautifully separate and define your lashes.
4. Ingredients
Consider mascaras that offer nourishing ingredients like vitamins and oils, especially if you wear mascara frequently. Ingredients like castor oil or peptides can help promote lash health.
5. Allergies and Sensitivities
If you have sensitive eyes or wear contact lenses, look for hypoallergenic formulas that are less likely to irritate your eyes.
6. Price
Mascaras come in a wide range of prices. While expensive options may offer luxury formulations, there are incredible drugstore options available that perform just as well. Determine your budget before making a choice.
Conclusion
With the best best mascara at Ulta available on Amazon, you’re bound to find a mascara that meets your needs and elevates your makeup game in 2024. From high-end to budget-friendly options, this list caters to every beauty enthusiast. Remember to consider the effects you want to achieve and your unique eyelash characteristics before making your selection. Happy mascara shopping!
Last update on 2026-03-02 / Affiliate links / Images from Amazon Product Advertising API | hishecozy.com is a participant in the Amazon Associate program and will earn from qualifying purchases.
