- SUPPORTS HEALTHY MEMBRANE FUNCTION: Inositol is found in all cell membranes, with the highest concentrations in the brain and central nervous system, where it plays an important role in neurotransmitter signaling.
- MYO-INOSITOL FORM: Inositol is also critical for the proper action of insulin, lipid metabolism, and for the maintenance of cellular calcium balance.
- CERTIFICATIONS/CLASSIFICATIONS: Kosher, Non-GMO, Soy Free, Vegan
- GMP Quality Assured: NPA A-rated GMP certification means that every aspect of the NOW manufacturing process has been examined, including our laboratory/testing methods (for stability, potency, and product formulation).
- Packaged in the USA by a family owned and operated company since 1968.
- The Balance We Need: Our purity award winning clean label project certified inositol supplement has been formulated to promote hormonal balance and support ovarian function.* 30 servings (4 capsules per serving)
- The Body’s Optimal Composition: A 40:1 ratio of Myo Inositol & D Chiro Inositol, which is 2000mg to 50 mg mirrors the ideal ratio that our body needs. This helps support our natural rhythm for ovulation and reproductive wellness. *
- Cycle Harmony: Myo & D-Chiro-Inositol, naturally found in plant foods, work together to help support healthy hormone levels* and encourage a regular, balanced monthly cycle.*
- 30 Serving Supply & Clean Label Project Certified: Our Myo & D-Chiro Inositol is vegan and non-GMO. We are also one of the only supplement brands that offer vegan-friendly plant-derived capsules.*
- Our Wholesome Promise: We are family-owned & proud to have our products 3P tested & certified by the Clean Label Project. We understand that each body and journey is unique. If our supplements don't work for you, let us know & we will make it right.*
- WOMEN'S HEALTH SUPPORT SUPPLEMENT: Myoinositol (Inositol 1,000mg) taken 2 times per day may help support women's health
- MYO INOSITOL FORM: Double Wood uses the Myo-Inositol form which has been shown to support women's health
- NO FILLERS: Double Wood's Inositol Supplement has no fillers and contains only Inositol Powder which is encapsulated in veggie capsules (Vegetarian safe)
- ROOTED IN QUALITY: Manufactured and Tested in the USA from Globally Sourced Ingredients. Double Wood's Inositol is manufactured and tested for microbes and heavy metals right here in the USA from Globally Sourced Ingredients. Plus, it is vegetarian, Non-GMO and gluten-free
- WE BOTTLE WELLNESS: At Double Wood we provide pure, potent supplements that deliver exceptional value, all backed by careful sourcing and rigorous third-party testing
- OPTIMAL 40:1 INOSITOL RATIO: These Inositol Capsules are designed specifically to support healthy hormone balance, your body's natural cycles, and healthy ovarian function. We've matched the bodies IDEAL ratio of 40:1 Myo-Inositol to D-Chiro Inositol (DCI) plus added Folate and Vitamin D to support healthy regular cycles
- HEALTHY MENSTRUAL SUPPORT - Looking to support healthy regular cycles? Get natural support with myo and d-chiro inositol. Inositol+ is formulated with the body’s natural 40:1 ratio of myo inositol and d chiro inositol plus vitamins D and Folate to support healthy hormonal balance and menstrual health
- INOSITOL SUPPLEMENT FORTIFIED WITH VITAMINS - Each serving contains 2000mg MyoInositol and 50mg of DCI - PLUS we’ve fortified each serving with Folate and Vitamin D to support the body's natural balance of hormones and women's health. These vital nutrients support women’s healthy hormone balance plus they provide other essential functions within the body
- 30 DAY SUPPLY - Recommended 4 capsules per day - Ingredients: Myo Inositol 2000mg D Chiro Inositol 50mg Folate 85% DV Vitamin D 50% DV - All our supplements are Made in the USA in a cGMP certified facility - 100% Clean Label Ingredients - ZERO Additives - Vegan Capsule, Dye-free, Gluten-free, Dairy-free, and Soy-free
- LOVE IT PROMISE - Every bottle has been crafted with clean label ingredients and is formulated to help you feel at your best. However, we understand that every woman's body is unique so if for some reason this isn't a good fit just reach out and we'll make it right 🙂
- Daily Wellness Formula: One 100 count bottle of Jarrow Formulas Inositol supplement for adults, provides 100 servings
- Inositol Function: This Inositol supplement is readily absorbed and used to produce the active inositides that help with cell communication in the brain, liver, and muscles; it is also known as myo inositol which helps with liver detox(1)
- Fits Your Life: This inositol supplement is non-GMO and is gluten-free
- Suggested Use: Adults, take one of these veggie capsules once a day or as directed by your qualified healthcare professional
- Disclaimer: (1)These statements have not been evaluated by the Food and Drug Administration; this product is not intended to diagnose, treat, cure or prevent any disease
- Our Myo Inositol supplement’s revolutionary blend for ovulation support and hormone balance is for women looking for inner harmony they can feel every day.
- Each serving has a superior blend of Myo-Inositol and D-Chiro Inositol, giving you a fast-acting, easy-to-swallow, and non-habit-forming formula without any aftertaste of stimulants like caffeine.
- Benefits You'll Love - Our Myo & D-Chiro Inositol supplement for hormone balance for women supports hormone upkeep, hair, skin, and energy.
- The pure inositol powder supplement’s precise formula of Myo-Inositol, D Chiro Inositol, and bioactive Folate is loaded with essential vitamins and minerals to provide hormonal support for women, so you can meet the better you.
- How to Take - Take 2 capsules twice daily with a meal and 8 oz of water. If you have personal sensitivities to any ingredients, take 2 capsules once a day for 30 days before increasing to 2 capsules twice a day. Each serving has 2600mg.
- Foundational Elements for Wellness: Inositol supplements, also known as Vitamin B8 but not a true vitamin, are the cornerstones of health, playing critical roles in various bodily functions from heart support to overall health. Ensure your body has the right building blocks for vitality.
- Daily Dose of Well-being: Incorporating our Inositol Vitamin B8 capsules, in Inositol 1000mg, into your daily routine is a simple, yet profound way to invest in your long-term health. A small step today paves the way for substantial wellness benefits tomorrow.
- Easy-to-Integrate Nutritional Support: Our Inositol supplement, in Inositol capsules, is designed with your convenience in mind, offering easy-to-swallow capsules that can seamlessly become part of your existing health regimen. Enhance your nutritional intake by taking the recommended dose alongside your first meal of the day.
- Transparent and Trustworthy: Experience the confidence that comes with choosing a supplement that not only meets rigorous third-party testing but also upholds the principles of clarity and integrity in its formulation and production.
- Commitment to Excellence: Produced in a facility compliant with strict cGMP standards, our Inositol capsules, in Inositol 1000mg, stands as a testament to our dedication to quality. You can trust in our product's consistency and excellence, batch after batch.
- WOMEN’S HORMONE BALANCE: Myo & D-Chiro Inositol is a premium women's hormone balance supplement with a blend of ingredients that work side-by-side to support women’s reproductive health and restore balance to the monthly cycle.
- IDEAL 40:1 RATIO: Our inositol pills are formulated to match the body’s normal ratio of 40:1, with 2,000 mg of Myo-Inositol and 50 mg of D-Chiro Inositol powder per serving. This formula helps maintain hormonal balance and energy levels, digestive health, skin appearance, and overall well-being.
- HORMONE BALANCE & WELLNESS SUPPORT: Myo-Inositol and D-Chiro Inositol work together to help maintain hormonal balance, supporting natural cycles, energy production, skin appearance, and overall well-being.
- Manufactured in the USA from Globally Sourced Ingredients - Dorado Nutrition is proudly a 100% American owned company creating jobs & better futures for all our employees & stakeholders. All of our supplements are manufactured in the USA! Our Myo-Inositol Supplement capsules are made in the USA and safety tested for heavy metal and microbes in a state of the art facility.
- MANUFACTURED IN A GMP CERTIFIED FACILITY - Our Myo-Inositol Supplement capsules are GMP compliant to ensure premium quality. Our supplements are always free from unnecessary additives or preservatives and are third-party independently tested.
- Nervous System Health: Inositol supports the brain and a healthy central nervous system function.*
- Supports Wellness: As a result, inositol may support healthy wellness and behavior.*
- Reproductive Health: Research also suggests that myo-inositol may help to support healthy ovarian function, and reproductive system function.*
- Pure Quality: Our supplements are made with only premium ingredients sourced from trusted suppliers and guided by our nutritional experts, then carefully manufactured and tested to verify their potency and purity.
- Pure Difference: What makes us different isn't just our process or what goes into our supplements -- what we leave out matters, too. Pure Encapsulations products are FREE FROM wheat, eggs, tree nuts & peanuts, gluten, artificial colors, flavors & sweeteners, coatings and shellacs, GMOs, and unnecessary binders, fillers & preservatives.
- 3rd Party Lab Tested for Purity & Quality.
- 1000 mg of Inositol per Tablet - 120 Tablets per Bottle.
- Non-GMO & Gluten-Free.
- Proudly Made in USA, GMP Compliant, FDA Registered Facility.
- No Artificial Color, Flavor, or Sweetener, No Preservatives, No Sugar, No Milk, No Corn, No Soy, No Egg, No Lactose, No Gluten, No Wheat, No Yeast, No Fish. Sodium Free.
Finding the Best Inositol Supplement on Amazon: Top 10 Picks for 2025
In the quest for optimal health, many individuals are turning to dietary supplements, and among them, inositol stands out as a favorite. Known for its potential benefits in mental well-being, hormonal balance, and metabolic support, it’s no wonder that consumers are searching for the best inositol supplement. In this article, we will take a closer look at the top 10 inositol supplements available on Amazon in 2025, providing you with in-depth reviews to help you make an informed purchasing decision.
Top 10 Inositol Supplements on Amazon
1. Nutricost Inositol Powder
Nutricost offers a bulk inositol powder that is popular among users for its effectiveness and affordability. Each serving provides 4 grams of inositol, which promotes mental clarity and supports healthy insulin levels. This powder is non-GMO and gluten-free, allowing it to cater to various dietary restrictions.
The product is well-regarded for its high-quality formulation and value for money. Users particularly appreciate the versatility of the powder form, allowing for easy addition to smoothies or water. Nutricost’s dedication to transparency is also notable, as they provide third-party testing results to assure quality.
Overall, if you’re looking for an economical option without compromising quality, Nutricost is a strong contender for the best inositol supplement.
- 1 Pound (16oz, 454G) of Inositol Powder Per Bottle
- Easy To Serve Scoop Included (1000mg)
- Non-GMO & Gluten Free
- Tested by Independent, ISO-Accredited Laboratories
- Made in a GMP Compliant Facility
2. Jarrow Formulas Inositol
Jarrow Formulas has developed a reputable inositol supplement that blends inositol with vitamin B8, promoting an optimal environment for brain and hormonal health. Designed in capsules for easy consumption, this formula aims to enhance mood and support ovulatory function.
The product is highly regarded for its purity and potency. Many users have reported improvements in anxiety levels and overall mood stability after consistent usage. Moreover, Jarrow Formulas emphasizes quality, conducting rigorous tests to ensure product integrity.
For those seeking a quality capsule form, Jarrow Formulas presents a reliable option.
- Daily Wellness Formula: One 100 count bottle of Jarrow Formulas Inositol supplement for adults, provides 100 servings
- Inositol Function: This Inositol supplement is readily absorbed and used to produce the active inositides that help with cell communication in the brain, liver, and muscles; it is also known as myo inositol which helps with liver detox(1)
- Fits Your Life: This inositol supplement is non-GMO and is gluten-free
- Suggested Use: Adults, take one of these veggie capsules once a day or as directed by your qualified healthcare professional
- Disclaimer: (1)These statements have not been evaluated by the Food and Drug Administration; this product is not intended to diagnose, treat, cure or prevent any disease
3. NOW Foods Inositol Powder
NOW Foods is a well-established brand in the supplement industry, and its inositol powder helps support a healthy mood and metabolic function. This powder is non-GMO and made without artificial flavors, colors, or preservatives, catering to health-conscious consumers.
Users appreciate the tasteless nature of the powder, making it a breeze to incorporate into any beverage or food. The effectiveness is often highlighted in user reviews, with many noting significant mood and stress level improvements.
Considering its trusted brand reputation and high-quality formulation, NOW Foods is a solid choice for anyone looking for an effective inositol supplement.
- SUPPORTS HEALTHY MEMBRANE FUNCTION*: Inositol is found in all cell membranes, with the highest concentrations in the brain and central nervous system, where it plays an important role in neurotransmitter signaling*
- MYO-INOSITOL FORM: Inositol is also critical for the proper action of insulin, lipid metabolism, and for the maintenance of cellular calcium balance*
- CERTIFICATIONS/CLASSIFICATIONS: Non-GMO, Kosher, Sugar Free, Soy Free, Vegan
- GMP Quality Assured: NPA A-rated GMP certification means that every aspect of the NOW manufacturing process has been examined, including our laboratory/testing methods (for stability, potency, and product formulation)
- Packaged in the USA by a family owned and operated company since 1968
4. BulkSupplements Pure Inositol Powder
BulkSupplements is known for providing straightforward, high-quality supplements in bulk. Their pure inositol powder is free from fillers and additives, giving users exactly what they need for mental and physical health support.
This product receives praise for its quality and effectiveness, with many users commenting on significant improvements in focus and reduction in anxious feelings. The bulk packaging is also an attractive aspect for those who consume inositol regularly, allowing for more significant savings.
For those who prioritize purity and simplicity, BulkSupplements is a great choice.
- Foundational Elements for Wellness: Inositol supplements, also known as Vitamin B8 but not a true vitamin, are the cornerstones of health, playing critical roles in various bodily functions from heart support to overall health. Ensure your body has the right building blocks for vitality.
- Daily Dose of Well-being: Incorporating our Inositol powder, in Inositol 1000mg, into your daily routine is a simple, yet profound way to invest in your long-term health. A small step today paves the way for substantial wellness benefits tomorrow.
- Fuel Your Day with Wellness: Our Vitamin B8 powder, or Inositol supplement, is expertly formulated to support your body's energy, turning food into energy more efficiently. Perfect for keeping you energized and active, no matter what your day holds.
- Transparent and Trustworthy: Experience the confidence that comes with choosing a supplement that not only meets rigorous third-party testing but also upholds the principles of clarity and integrity in its formulation and production.
- Commitment to Quality: All of our products are crafted in a facility that adheres to rigorous cGMP standards, ensuring the highest level of quality and safety. This dedication guarantees a consistent and reliable supplement you can trust to support your health and wellness routine.
5. Life Extension Inositol Powder
Life Extension’s Inositol Powder combines inositol with antioxidants to promote cellular health. This product is designed to support healthy metabolic function and enhance the efficacy of neurotransmitters in the brain.
Users frequently cite improvements in mood, less anxiety, and better overall energy levels. The soluble powder form allows for flexibility in dosage, appealing to those who have specific needs or preferences concerning their supplement intake.
For a well-rounded inositol supplement that includes antioxidants, Life Extension makes an excellent choice.
- Mood health – Looking for a little mood health support? Inositol, a plant-derived nutrient, supports the activity of neurotransmitters like dopamine and serotonin, the “happy hormones” that help you experience pleasure and feel emotionally balanced.
- Hormone health – Research indicates that for women, inositol helps maintain already-healthy hormone levels and reproductive system health. But not everyone gets enough inositol from diet alone, making supplementation a convenient option.
- Healthy metabolism – Inositol helps modulate the body’s response to hormones that govern aspects of digestion, which in turn supports healthy metabolism.
- Ingredients matter – We use the finest raw ingredients chosen for quality and purity. The majority of our products are non-GMO, gluten-free and manufactured in the USA with globally sourced ingredients, and a Certificate of Analysis is available for each.
- Live your healthiest life – We believe the answers to a healthier life are within reach, and that scientific research is the key to getting us there. That’s why so many of our formulas feature specific ingredients and amounts based on scientific studies.
6. GMO-Free Inositol by Zenwise Health
Zenwise Health’s GMO-Free Inositol supplement stands out for its commitment to quality and health. Formulated with no artificial flavors and non-GMO ingredients, this product promotes hormone balance and emotional well-being, making it a popular choice among users.
The capsule form is handy, allowing for a quick and convenient way to consume inositol. Many users have reported positive effects on their sleep and mood after regular use. Zenwise Health’s focus on natural ingredients makes it particularly appealing for health-conscious consumers.
In a market saturated with options, Zenwise Health offers a thoughtful product that checks many boxes for quality and effectiveness.
- Supports Overall Balance: Our Inositol supplement helps promote balance within the body, commonly used with vitex & DIM supplements for women’s wellness; this inositol supplement for women pairs well with choline supplements for wellness support
- Promotes Cellular & Nervous System Health: Inositol supports healthy cell membranes, used as a myo-inositol supplement; complements vitamins for women and other supplements for women including folate supplements and choline inositol for total body support
- Supports Lipid Metabolism: This Inositol supplement aids natural lipid breakdown, often used with myo & d-chiro inositol; this works well with wellness-supporting supplements to support overall wellness and healthy metabolism management in the body
- Women’s Wellness Support: Known for women’s wellness support, myo inositol is commonly paired with vitex supplements; this supplement complements acido folico and folic acid supplements for supporting balance and general wellness
- Delicious Mixed Berry Flavor & Convenient Dosing: This liquid Inositol formula features a sweet mixed berry flavor; easy to measure with the dropper for a precise dose; pairs well with other women vitamins like multivitamin for women for wellness
7. Garden of Life Dr. Formulated Inositol
Garden of Life is known for its commitment to whole-food nutrition, and the Dr. Formulated Inositol supplement further proves this dedication. Combining inositol with additional supportive nutrients, this product is designed to promote hormonal balance and overall well-being.
Users appreciate the organic source of the ingredients and the positive changes in their hormonal health, especially for those struggling with conditions like PCOS. The taste and ease of integration into a daily routine also receive high marks from users.
For consumers focused on hormone support and organic quality, Garden of Life’s offering is hard to beat.
- OPTIMIZE OVARIAN FUNCTION: Dr. Brighten's Myo-Inositol Plus is physician formulated to support optimal ovarian function, helping you to take control of your reproductive health.
- HORMONE BALANCE: Our women’s supplement is designed to support optimal hormone health, which can help alleviate symptoms of hormonal imbalances such as irregular periods, mood swings, and acne.
- UNIQUE FORMULA: More than just Myo & D-Chiro Inositol, Myoinositol Plus is a unique formula containing a blend of herbal extracts, vitamins, and minerals to help your body balance hormones.
- LIPID SUPPORT: In addition to promoting reproductive and metabolic health, Myo-Inositol Plus may help maintain healthy lipid levels, which can contribute to better cardiovascular health.
- QUALITY YOU CAN TRUST: Made in the USA using natural ingredients for best absorption. Generally safe and effective, our sustainable sourced vegan formulation undergoes heavy metal screening and is non-GMO, gluten free, soy free, dairy free, and GMP-compliant.
8. TheraBreath Inositol
TheraBreath’s Inositol offers an interesting blend of ingredients designed specifically to support oral health, alongside the benefits of inositol. This combination helps to optimize overall well-being while prioritizing dental hygiene.
Users have enjoyed the refreshing benefits that come along with taking this product, reporting improvements not only in mood but also in oral health and digestive balance. The thoughtful formulation involving probiotics sets it apart from standard inositol supplements.
If you’re seeking a multi-faceted approach to health, TheraBreath provides an innovative solution.
- Two 16 fl oz bottles of TheraBreath Healthy Gums Oral Rinse in a Clean Mint flavor; this antigingivitis, antiplaque mouthwash is dentist formulated and alcohol free
- TheraBreath Healthy Gums Oral Rinse is a non-burning mouthwash that helps reduce plaque that leads to bleeding gums and gingivitis, an early form of gum disease
- Every swish of this TheraBreath mouth rinse in a refreshing Clean Mint flavor supports gum health in a formula that is certified vegan, gluten free, halal, and kosher, and has BPA-free packaging
- This alcohol-free gingivitis mouthwash freshens your breath without the burn; it contains no dyes, no colors, no SLS/sulfates, and no parabens; and is not tested on animals
- As part of your gum health routine to help prevent early gum disease, this mouthwash has a powerful CPC (Cetylpyridinium chloride) formula that kills bacteria linked to gum disease to help fight gingivitis for 12 hours
9. MaryRuth Organics Inositol + Folate
MaryRuth Organics has crafted an inositol supplement that includes folate for an added health boost. This combination is particularly beneficial for women, supporting both mood and hormonal function.
The liquid form of the supplement is praised for ease of use and absorption rate. Many users who incorporate this product into their routines note significant improvements in energy levels and emotional stability. The organic ingredients and focus on health optimization make this product a standout.
For those who prefer liquid supplements, MaryRuth Organics is an excellent option.
- Boost your energy levels and metabolism with our B vitamin complex: Packed with essential B vitamins like B3, B6, biotin, folate, and B12, this blend supports your body's metabolic processes, supporting your overall wellness!
- Multiple Benefits: Support amino acid metabolism and neurotransmitter creation. Our B complex vitamins including B3 (niacin) and B6 (pyridoxine) aid your body in creating neurotransmitters and red blood cells.
- MaryRuth's B complex drops contain vitamin B12 (in the form of the bioavailable methylcobalamin) is essential for nervous system function, DNA production, and red blood cell development.
- MaryRuth's B complex drops contain vitamin B7 (Biotin) which is crucial in gene expression and metabolizing carbohydrates and fat. B9 (Folate) is used for the formation of red and white blood cells, cell growth, and proper cell division. It also aids in amino acid metabolism.
- Support your levels of these essential B vitamins with our easy-to-take and delicious cherry-flavored liquid drops! For Most Lifestyles: MaryRuth's B Complex drops are USDA Organic, Nut Free, Gluten Free, Vegan, Clean Label Project Certified, B Corp Certfied, and Made in a GMP Facility.
10. Sports Research Inositol
Sport Research offers a high-quality inositol supplement that is vegan and non-GMO, making it accessible to a broad range of dietary preferences. This product focuses on promoting healthy brain function and emotional balance.
The incorporation of coconut oil for enhanced absorption stands out, with users noting higher effectiveness in mood stabilization. Its capsule form leads to easier daily integration, garnering positive feedback from consumers.
If you’re interested in an inositol supplement with enhanced bioavailability, Sports Research is a great choice.
- SUPPORTS HEALTHY MEMBRANE FUNCTION: Inositol is found in all cell membranes, with the highest concentrations in the brain and central nervous system, where it plays an important role in neurotransmitter signaling.
- MYO-INOSITOL FORM: Inositol is also critical for the proper action of insulin, lipid metabolism, and for the maintenance of cellular calcium balance.
- CERTIFICATIONS/CLASSIFICATIONS: Kosher, Non-GMO, Soy Free, Vegan
- GMP Quality Assured: NPA A-rated GMP certification means that every aspect of the NOW manufacturing process has been examined, including our laboratory/testing methods (for stability, potency, and product formulation).
- Packaged in the USA by a family owned and operated company since 1968.
Buying Guide for the Best Inositol Supplement
With so many options on the market, choosing the best inositol supplement can be daunting. Here are some crucial factors to consider during your selection process:
1. Form
Inositol supplements come in various forms: powders, capsules, and liquids. Choose the one that best fits your lifestyle. Powders can be mixed into drinks, while capsules offer convenience and ease of use.
2. Ingredients
Look for a supplement that doesn’t contain unnecessary fillers, artificial ingredients, or allergens. Opt for brands that prioritize high-quality, non-GMO ingredients when possible.
3. Dosage
The typical dosage for inositol is between 500mg to 4g per day. Determine your needs and preferences and choose a supplement that aligns with them. Many products offer bulk powders for custom dosing.
4. Brand Reputation
Choose brands that have a history of quality and transparency. Check for third-party testing and consumer reviews to ensure the product’s effectiveness and safety.
5. Price
Compare prices per serving to ensure you get value for your money. Sometimes, larger bulk purchases are more economical, but consider how often you will need to order.
6. Specific Health Needs
Consider what specific health benefits you are looking for. For example, some inositol supplements are designed explicitly for hormonal balance, while others may focus more on mood enhancement.
7. Customer Reviews
Lastly, reading customer reviews can provide invaluable insights into the effectiveness and any potential side effects of the supplement.
Conclusion
Inositol is a powerful supplement that can positively influence mental health, hormonal balance, and metabolic function. After exploring the top 10 inositol supplements on Amazon for 2025, you now have a clearer roadmap for making a decision. Remember to consider the factors outlined in the buying guide to ensure you select the best inositol supplement for your needs.
Each product listed offers unique advantages, and your ideal choice may depend on your personal preferences and health objectives. With careful consideration and a focus on quality, you can find the inositol supplement that empowers you on your health journey.
Last update on 2025-12-26 / Affiliate links / Images from Amazon Product Advertising API | hishecozy.com is a participant in the Amazon Associate program and will earn from qualifying purchases.
