When it comes to skincare, the quest for the best face serum leads many beauty enthusiasts to Amazon. As we move through 2025, the demand for effective, high-quality face serums has never been stronger. With countless options available, finding a serum that meets your specific skin needs can be overwhelming. In this article, we will explore the top 10 face serums currently trending on Amazon, offering in-depth reviews to help you make an informed decision.
- INSTANT HYDRATION: Provides immediate, long-lasting hydration for smoother, plumper, and healthier-looking skin.
- SUPPORTS SKIN BARRIER: Ceramides lock in moisture and support the skin’s protective barrier.
- REDUCES FINE LINES: Minimizes the appearance of fine dry lines and wrinkles while promoting elasticity and skin smoothness.
- PRO-VITAMIN B5: Enhances the skin's moisture retention and supports the formation of essential barrier components like ceramides.
- 5 TYPES OF HYALURONIC ACID: Delivers hydration to multiple layers of the skin, improving moisture retention and skin suppleness.
- START YOUR DAY BRIGHTER: Vitamin C helps to fight against the effects of free radical damage, support skin's natural collagen, and improve the look of skin tone, dark spots, dark circles, and fine lines & wrinkles for a glowing, brighter-looking complexion
- ADVANCED HYDRATION & SKIN NOURISHMENT: Featuring a dual-action blend of Hyaluronic Acid and a botanical Hyaluronic Acid alternative, plus skin-loving ingredients like Vitamin C, Vitamin E, Aloe Vera, Jojoba Oil, and MSM to help hydrate, brighten, and soothe
- BETTER FORM of VITAMIN C: Highly stable, Sodium Ascorbyl Phosphate maintains potency for longer with less skin stinging than other commonly used forms of Vitamin C
- THE TRUSKIN DIFFERENCE: If for any reason you decide this product isn't a fit for your skin, we're here for you. Each purposefully balanced medley of key antioxidants, super-nutrients and nourishing botanical actives enhances efficacy and delivers skin-friendly benefits, without unnecessary additives or added fragrances. The expiration date is printed on the barcode sticker attached to the packaging.
- CRUELTY FREE & MADE IN THE USA WITH GLOBALLY SOURCED COMPONENTS: TruSkin is Leaping Bunny-certified cruelty free–and all our products are manufactured and bottled in the USA with globally sourced components for exceptional freshness. Dermatologist and clinically tested.
- BRIGHTER, MORE RADIANT SKIN: Unlock your skin’s glow with our vitamin c serum for face featuring 3-O Ethyl Ascorbic Acid. It helps enhance skin radiance, promoting a refreshed and luminous look.
- NOURISHING FORMULA: Nourish your skin with this vit c serum. It’s crafted to support skin hydration locking in moisture for a firmer, smoother appearance while working to improve the appearance of dark spots and fine lines.
- ULTIMATE MOISTURE BOOST: Enriched with hyaluronic acid, aloe vera, and vitamin E, this face serum provides lasting hydration and nourishment. Experience skin that feels soft, supple, and plump all day long!
- THE GLOW UP YOUR SKIN DESERVES: We meticulously developed a lightweight formula that melts into the skin helping improve skin texture over time while boosting overall glow. Enjoy a smoother, even-toned look that meets your skincare needs.
- SKINCARE FOR ALL: Made with natural ingredients, this vegan and cruelty-free anti aging serum is designed for all skin types. It delivers lightweight hydration, leaving your skin feeling refreshed and radiant.
- Intensive Hydrating 1.5% Pure Hyaluronic Acid Serum: Our Hyaluronic Acid Serum for Face with Vitamin C moisturizes skin instantly for dewy glow and visibly plumped skin; Reduces wrinkles and boosts skin's radiance. Effective for all skin tones
- Instant Relief for Dry Skin: This hydrating serum deeply hydrates skin immediately; In 1 week, visibly plumps for younger looking skin that feels firmer, more elastic and radiant. Skin looks and feels dewy instantly and overtime
- Derm-Validated Ingredients: Hyaluronic Acid is a hydration-attracting molecule naturally found in skin; This formulation combines low-molecular & high-molecular weight for multi-depth hydration; Vitamin C is a vital antioxidant known to boost radiance
- Serum In The World: Lightweight gel serum absorbs fast with no tacky feel or leftover residue. Sheer finish on skin and wears well under makeup as a primer for a dewy boost of hydration. Based on NielsenIQ RMS data. 12M Period Ending August 2022
- Because You're Worth It: Find the products your skin needs with our full line of skin care products including moisturizers, serums, cleansers, makeup removers, anti-wrinkle treatments, self-tanners and much more
- Ultra Hydrating Hyaluronic Acid Serum for Barrier Repair: This hydaluronic acid face care and neck serum, leaves skin feeling plump to the touch and helps repair skin by replenishing the natural moisture barrier for a supple feel
- Targeted Anti-Aging & Skin Repair: Effectively addresses fine lines, loss of volume, and elasticity, actively helping to repair and replenish skin's moisture for a visibly smoother, more youthful appearance
- Formulated for Rich, Plump Hydration To The Touch: Combines concentrated pure hyaluronic acid, Madecassoside, and Vitamin B5 (Panthenol) for optimal effectiveness while also being suitable for sensitive skin. Rich serum texture leaves skin hydrated to the touch
- Dermatologist Tested Face Serum for Women & Men: Clinically shown to hydrate and visibly plump, with 90% of users experiencing more hydrated, softer, and supple skin in a 4-week consumer test
- Gentle Yet Powerful for All Skin Types: An allergy-tested formula all skin types, including sensitive skin, effectively addressing dehydrated skin, fine lines, and loss of volume
- BOOSTS BRIGHTNESS & SMOOTHNESS: Niacinamide 10% + Zinc 1% visibly improves skin radiance and smooths texture in one week.
- HYDRATING FORMULA: Lightweight water-based serum that reinforces the skin barrier and provides hydration in as little as 7 days.
- CONTAINS NIACINAMIDE & ZINC PCA: High 10% concentration of Niacinamide (Vitamin B3) and 1% Zinc PCA to help control oil in 3 days.
- REDUCES PORE VISIBILITY: Clinical testing shows appearance of pores is minimized in 4 weeks, improving signs of congesting.
- APPLICATION INSTRUCTIONS: Apply a few drops to the face in the morning and evening. Patch test before use and avoid broken skin.
- [ POST ACNE RETINOL SERUM FOR FACE ] With encapsulated retinol, this facial serum helps skin look smoother and more even-toned. Pore minimizer helps refine skin’s texture & helps visibly reduce the appearance of post-acne marks and blemishes.
- [ SKIN BARRIER REPAIR ] This retinol face serum smooths skin texture, reduces acne marks, and brightens skin. Reducing the look of post inflammatory hyperpigmentation while repairing the skin's barrier.
- [ BRIGHTENING SERUM ] Formulated with licorice root extract helps to brighten the appearance of skin and niacinamide helps to calm skin. Fragrance free, paraben-free, and non-comedogenic. Pore reducer for face.
- [ 3 ESSENTIAL CERAMIDES ] Ceramides are found naturally in the skin and make up 50% of the lipids in the skin barrier. All CeraVe products, formulated with three essential ceramides (1, 3, 6-II)to help maintain the skin’s natural barrier.
- [ DEVELOPED WITH DERMATOLOGISTS ] CeraVe Skincare is developed with dermatologists and has products suitable for dry skin, sensitive skin, oily skin, acne-prone, and more.
- [ HYALURONIC ACID SERUM ] CeraVe Hydrating Hyaluronic Acid Serum for Face is formulated with our highest concentration of hyaluronic acid, an ingredient that helps retain skin’s natural moisture. Helps skin appear more hydrated and smoother.
- [ SMOOTH TEXTURE ] Lightweight, hydrating serum with a smooth, gel texture. If layering with an eye cream or facial moisturizer, apply HA Serum in a thin layer to slightly damp skin and allow to fully absorb into skin before applying additional products.
- [ ALL DAY HYDRATION ] With Vitamin B5 to help soothe skin. Features CeraVe's patented MVE ingredient-delivery technology to continually release moisturizing ingredients and provide 24-hour lasting hydration.
- [ 3 ESSENTIAL CERAMIDES ] Ceramides are found naturally in the skin and make up 50% of the lipids in the skin barrier. All CeraVe products are formulated with three essential ceramides (1, 3, 6-II) to help restore and maintain the skin’s natural barrier
- [ DEVELOPED WITH DERMATOLOGISTS ] CeraVe Skincare is developed with dermatologists and has products suitable for dry skin, sensitive skin, oily skin, acne-prone, and more.
- WHY FIRST SPRAY SERUM? — Numbers don't lie. 40M bottles sold, Global no.1 Facial Mist provides instant hydration and a stunning glow. Whether used before or after makeup/spf, enjoy the luxurious boost.
- INSTANT HYDRATION — Just one spritz gives your skin a burst of hydration, keeping you refreshed and glowing all day long.
- GLASS SKIN GLOW — Achieve that flawless, dewy glass skin look with a quick spray—whether you're starting your day or adding a finishing touch, this mist keeps your complexion glowing and vibrant.
- VERSATILE USE — Spritz on for a hydration boost anytime, as a toner & serum in your skincare routine, before makeup, or a setting spray to glow up your look. Perfect for all skin types and NON-COMEDOGENIC—your skin’s 24/7 go-to solution!
- TRUFFEROL— A powerful blend of Italian white truffle extract and tocopherol (Vitamin E) is packed with antioxidants that protects, deeply nourishes, and keeps your glow on point!
- [ RETINOL FOR FACE ] This anti aging serum leverages encapsulated retinol with MVE Technology to ensure efficient delivery within for slow release over time, supporting your protective skin barrier long after you’ve finished applying
- [ WRINKLE SERUM ] Face serum formulated with retinol to refine texture and diminish fine lines. Wrinkle remover for face contains hyaluronic acid locking in moisture for lasting hydration & niacinamide to help calm and soothe the skin
- [ GENTLE ON SKIN ] Apply this fragrance-free, non-comedogenic retinol serum in the evening, building up to daily use to allow your skin to adjust to the retinol benefits.
- [ 3 ESSENTIAL CERAMIDES ] Ceramides are found naturally in the skin and make up 50% of the lipids in the skin barrier. All CeraVe products are formulated with three essential ceramides (1, 3, 6-II) to help restore and maintain the skin’s natural barrier
- [ DEVELOPED WITH DERMATOLOGISTS ] CeraVe Skincare is developed with dermatologists and has products suitable for dry skin, sensitive skin, oily skin, acne-prone, and more. Womens stocking stuffers
What to Look for in a Face Serum
Before we dive into our top ten product reviews, it’s essential to understand what makes a face serum effective. Here are key factors to consider when selecting the best best face serum for your skincare routine:
1. Ingredients
Choose serums based on active ingredients that target your specific skin concerns, such as hyaluronic acid for hydration, vitamin C for brightening, or retinol for anti-aging.
2. Skin Type
Select a serum that complements your skin type—whether oily, dry, combination, or sensitive.
3. Concentration
Look for serums with a balanced concentration of active ingredients. Higher is not always better; efficacy varies from ingredient to ingredient.
4. Formula
Consider whether you prefer a serum that is lightweight or thick, as well as if you’re looking for a water-based or oil-based formula.
5. Brand Reputation
Read reviews and do your research on the brand’s reputation to ensure you’re purchasing from a reputable source.
Now that you know what to look for, let’s proceed to our top ten best face serum picks from Amazon.
Top 10 Best Face Serums on Amazon for 2025
1. SkinCeuticals C E Ferulic Serum
This award-winning serum is often hailed as one of the best face serums for its advanced antioxidant protection. With a potent combination of Vitamin C, E, and ferulic acid, this serum minimizes the appearance of lines and improves overall skin tone.
This serum has gained immense popularity due to its effectiveness in brightening and smoothing out skin texture. It’s suitable for all skin types and absorbs quickly without leaving a greasy residue. Users rave about the noticeable improvements in their skin’s luminosity and firmness.
- THIS KOREAN SKIN CARE VITAMIN C serum contains the same potent, active ingredients as more expensive CE Ferulic Serums
- EXTREMELY EFFECTIVE - WE PROMISE you'll begin to see results with this K beauty product within 3 weeks when used daily
- POTENT ANTI AGING, ANTI WRINKLE serum is proven to help reduce the appearance of wrinkles, fine lines & crows feet
- THIS TOPICAL VITAMIN C ALSO helps to fade sun spots and is guaranteed to provide you with a brighter more youthful complexion
- THIS FACIAL SERUM HELPS TO shrink pores, clear up acne, prevent breakouts, and minimize the appearance of acne scars & perfect under korean makeup
2. Ordinary Niacinamide 10% + Zinc 1%
For those with oily or acne-prone skin, this affordable serum is a game-changer. It features 10% niacinamide to improve skin texture and reduce the appearance of blemishes and enlarged pores.
This serum is lightweight and quickly absorbs into the skin, making it perfect for layering under your moisturizer. The addition of zinc helps calm inflammation, making this an excellent product for sensitive skin.
- BOOSTS BRIGHTNESS & SMOOTHNESS: Niacinamide 10% + Zinc 1% visibly improves skin radiance and smooths texture in one week.
- HYDRATING FORMULA: Lightweight water-based serum that reinforces the skin barrier and provides hydration in as little as 7 days.
- CONTAINS NIACINAMIDE & ZINC PCA: High 10% concentration of Niacinamide (Vitamin B3) and 1% Zinc PCA to help control oil in 3 days.
- REDUCES PORE VISIBILITY: Clinical testing shows appearance of pores is minimized in 4 weeks, improving signs of congesting.
- APPLICATION INSTRUCTIONS: Apply a few drops to the face in the morning and evening. Patch test before use and avoid broken skin.
3. Estée Lauder Advanced Night Repair
This iconic serum is perfect for nighttime use. It promises to reduce the appearance of multiple signs of aging, thanks to its innovative ChronoluxCB technology.
Users love its silky texture and powerful hydrating properties. Many report waking up to visibly firmer skin with improved elasticity and a reduced appearance of fine lines.
- TARGETS MULTIPLE SIGNS OF AGING: Visible Line Reduction, Firmness, Even Tone, Strengthening, Hydration, Radiance, Antioxidant Protection. Our #1 face serum visibly reduces multiple signs of aging for healthier-looking skin
- EXCLUSIVE NIGHT PEPTIDE & HYALURONIC ACID: With powerful ingredients, Advanced Night Repair Serum, helps optimize skin's natural night and day rhythm of renewal and protection. Skin feels firmer and looks renewed. Locks in moisture
- NIGHT & DAY POWER: Formulated with technology inspired by Nobel Prize-winning research in the field of Circadian Rhythm. Works day & night to help optimize skin's natural rhythm of renewal & protection. Renews by night. Strengthens & protects by day
- FROM THE NIGHTTIME SKINCARE EXPERT: With 40+ years of night skin science research & discoveries, Estée Lauder scientists know the night can change everything. Wake up glowing with a powerful nighttime skincare routine including our #1 serum
- MADE WITHOUT: Our #1 serum is free of synthetic fragrance, parabens, phthalates, sulfites, sulfates and mineral oil
4. Tatcha The Dewy Skin Cream
This luxurious serum doubles as a moisturizer, providing deep hydration and a dewy glow. With its blend of Japanese purple rice and fatty acids, this product is ideal for dry skin.
Many users praise its ability to make their skin feel plump and radiant. The soothing texture glides on effortlessly, providing a lasting moisture barrier.
- A RICH CREAM that feeds skin with plumping hydration and antioxidant-packed Japanese purple rice for a dewy, healthy glow. Ideal for dry skin, but can be used on combo skin for those who prefer a richer texture.
- INTENSELY HYDRATES and seals in moisture, helping to replenish ceramides for a healthy bounce and instant luminosity. A fermentation of Japanese anti-aging superfoods — green tea, rice, and algae — helps skin to look its most beautiful at any age.
- BOTANICAL EXTRACTS: A blend of extracts and oils from ginseng, wild thyme, and sweet marjoram nourishes skin, enhancing its natural ability to retain and release moisture as needed, and imparts a dewy glow.
- IDEAL for Firming, Smoothing, Resurfacing & Plumping
- BEAUTIFUL FACES, BEAUTIFUL FUTURES: Every Tatcha purchase supports education equality worldwide. In 2014, we created this fund to help girls stay in school through the Girl’s Education Program in Asia and Africa. As of 2021, your purchases also bring diverse books to underserved communities in the United States through Room to Read’s U.S. Literacy Initiative.
5. Lancome Advance Genifique Serum
This serum is known for its age-defying properties. It claims to enhance skin texture and radiance while minimizing pores.
Many users report a more even skin tone and a youthful glow. Its lightweight formula works well for all skin types and is particularly effective when used consistently over time.
- SKIN MOISTURE BARRIER - The skin moisture barrier is the outer surface of the skin, helping to keep the bad stuff in and good stuff out. Génifique Serum strengthens the skin's moisture barrier to lock in moisture and protect from external aggressors like pollution, cold, and dry weather.
- RESEARCH - 15 years of research. Patented until 2031.
- INGREDIENTS - Formulated with 10% Bifidus Prebiotic, known to support a favorable environment for good bacteria that is present on the skin’s surface. The formula also includes Hyaluronic Acid, known for its ability to enhance moisture-retention and skin-hydration. The serum also includes Vitamin Cg, an antioxidant known to help neutralize free radicals, brighten, and smooth the skin.
- ANTI-AGING - Restore healthy, younger-looking skin in 7 days. This anti-aging serum helps to improve the look of dull skin and the signs of aging. Clinically shown to improve the appearance of elasticity and fine lines caused by dehydration or due to thinning skin, which can eventually deepen into wrinkles
- ROUTINE - Advanced Génifique can be used underneath other serums morning and night. The perfect first step in any skincare routine, a strong skin barrier helps to maximize benefits of your skincare products and lock in hydration.
6. Neutrogena Hydro Boost Water Gel
If you’re looking for an affordable option, this serum-gel hybrid is highly hydrated, thanks to hyaluronic acid. It’s perfect for those who crave moisture without feeling heavy.
This product quickly absorbs into the skin, making it ideal for under makeup. Users with dry skin particularly benefit from its intense hydration properties.
- Skincare set from Neutrogena, containing one, 1.7 ounce recyclable glass jar of Hydro Boost Fragrance Free Gel Cream Face Moisturizer & one, 0.5 ounce trial size Hydro Boost Hydrating Cleansing Gel
- Hydro Boost Gel Cream Face Moisturizer with Hyaluronic Acid instantly delivers 6x more* hydration for replenished, dewy skin (*vs untreated skin). This lightweight, water-like gel cream instantly nourishes for deeply hydrated, juicy skin
- Ideal for normal to dry skin types and gently formulated for everyday use. This daily face moisturizer is clinically-proven to deliver 48 hours of hydration and strengthens the skin's moisture barrier after just 1 use
- The daily facial cleanser transforms into a silky foaming lather to remove makeup, dirt, oil & impurities from skin while leaving it feeling soft & supple. This lightweight & gentle face wash is ideal for cleansing dry, acne-prone & sensitive skin
- Dermatologist-Tested Neutrogena Hydro Boost Gel Cream Face Moisturizer & Cleanser are free of fragrance, parabens, phthalates & dyes
7. L’Oréal Paris Revitalift 10% Pure Vitamin C Serum
An excellent budget-friendly choice, this serum packs a punch with 10% pure vitamin C. It targets dullness and uneven skin tone while providing antioxidants.
Users report brighter, more youthful skin after consistent use. The lightweight formula makes it easy to incorporate into any skincare routine, and it plays well with other products.
- Vitamin C Serum: This fragrance-free anti aging serum features an optimal concentration of Vitamin C to visibly boost skin’s youthful radiance, even skin tone, reduce wrinkles, and give skin a matte look. Skin brightening serum absorbs quickly
- Optimal Results: This highly concentrated, potent, lightweight vitamin c serum for face is formulated for optimal penetration; Allergy tested and free of fragrances, parabens, mineral oils and synthetic dyes; Dermatologist validated
- Innovative Packaging: This facial serum comes packaged in an innovative air-tight metal tube for increased stability and efficacy, shielding the product from UV and oxygen exposure
- Revitalift Skincare: Our line of creams, treatments, moisturizers, pads & serums help fight key signs of aging; Repair & replenish with daily moisturizer, gently exfoliate with daily cleanser, or replump crow's feet & brighten eyes with eye serum
- L'Oreal Paris Beauty: A leading total beauty care company based in Paris, we offer innovative products and unique expertise from beauty experts in makeup, skin care, hair care, styling and hair color
8. CeraVe Hydrating Hyaluronic Acid Serum
Known for its dermatologist-approved formulas, this hydrating serum offers intense moisture. The blend of hyaluronic acid and ceramides supports the skin’s natural barrier.
It’s perfect for all skin types, including sensitive skin. Users appreciate how it delivers hydration without feeling heavy or greasy.
- [ HYALURONIC ACID SERUM ] CeraVe Hydrating Hyaluronic Acid Serum for Face is formulated with our highest concentration of hyaluronic acid, an ingredient that helps retain skin’s natural moisture. Helps skin appear more hydrated and smoother.
- [ SMOOTH TEXTURE ] Lightweight, hydrating serum with a smooth, gel texture. If layering with an eye cream or facial moisturizer, apply HA Serum in a thin layer to slightly damp skin and allow to fully absorb into skin before applying additional products.
- [ ALL DAY HYDRATION ] With Vitamin B5 to help soothe skin. Features CeraVe's patented MVE ingredient-delivery technology to continually release moisturizing ingredients and provide 24-hour lasting hydration.
- [ 3 ESSENTIAL CERAMIDES ] Ceramides are found naturally in the skin and make up 50% of the lipids in the skin barrier. All CeraVe products are formulated with three essential ceramides (1, 3, 6-II) to help restore and maintain the skin’s natural barrier
- [ DEVELOPED WITH DERMATOLOGISTS ] CeraVe Skincare is developed with dermatologists and has products suitable for dry skin, sensitive skin, oily skin, acne-prone, and more.
9. Drunk Elephant T.L.C. Framboos Glycolic Night Serum
This exfoliating serum utilizes a mix of alpha and beta hydroxy acids to promote cell turnover. It’s targeted for those looking to improve texture and retain youthful skin.
Many users find that it brightens their complexion while diminishing the appearance of fine lines. The formulation is free from essential oils and fragrances, making it suitable for sensitive skin.
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10. Kiehl’s Midnight Recovery Concentrate
This facial oil serves as a nighttime treatment that promises smoother and firmer skin by morning. It combines a mix of botanical oils and extracts, promoting skin renewal while you sleep.
The lightweight oil absorbs quickly and does not clog pores. Users report waking up with visibly plump and radiant skin.
- Visibly reduces fine lines, refines skin’s texture, and boosts radiance in just one night. Helps smooth and firm skin’s appearance.
- Acts on the key visible signs of aging like fine lines, wrinkles, elasticity, and firmness and dark spots.
- HOW TO USE: As a final step in your skincare routine, apply 2-3 drops of Kiehl's radiance boosting oil to hands. Gently press face oil into skin and massage.
- Kiehl's proprietary blend of botanicals is 99.4% naturally derived*. *We consider ingredients to be naturally derived if they retain more than 50% of their molecular structure after being processed from a natural source.
- Replenishes skin at night when it is most receptive to repairing itself from daily aggressors. Absorbs easily with a lightweight texture. Leaves skin soft, supple, and hydrated.
Conclusion
As we explored the top 10 best face serums available on Amazon for 2025, it’s clear that each product offers unique benefits tailored to diverse skin types and concerns. Whether you’re looking for hydration, anti-aging properties, or a brightening boost, there’s undoubtedly a serum for you in this lineup.
Remember to consider your skin type, ingredient preferences, and budget when selecting your ideal serum. With the right product, you can elevate your skincare routine and achieve radiant, healthy skin.
By 2025, the landscape of skincare continues to evolve, and the options available are both plentiful and diverse. As always, be sure to patch-test new products and consult with a dermatologist for personalized advice if needed.
Invest in quality skincare with these featured serums, and embark on your journey to luminous skin today!
Last update on 2025-12-26 / Affiliate links / Images from Amazon Product Advertising API | hishecozy.com is a participant in the Amazon Associate program and will earn from qualifying purchases.
