Best Eyeshadow for Older Women: Top Picks for 2024’s Best Looks

Choosing the best eyeshadow for older women is about more than just picking a pretty color; it’s about finding products that enhance the eyes while addressing the changes that come with age. In 2024, there are numerous eyeshadow options available on Amazon that cater specifically to mature skin, providing vibrant colors without settling into fine lines or creasing. Here, we’ve compiled a list of the top 10 eyeshadows ideal for older women, focusing on formulas that are both flattering and easy to apply.

OFF -$1.23Bestseller No. 1

Revlon Eyeshadow Paette, PhotoReady Eye Makeup, Creamy Pigmented in Blendable Matte & Shimmer Finishes 505 Impressionist, 0.01 Oz

• LIMITLESS LOOKS, INTENSE COLOR: PhotoReady Eye Contour Kit, wet/dry formula provides smooth application, a soft feel, and delivers vibrant eye makeup looks of varying intensity
• STEP-BY-STEP CONTOUR GUIDE: All 8 of our eye shadow palettes contain 5 shades for easy eye contouring and highlighting
• DUAL-ENDED APPLICATOR: The double-sided eyeshadow applicator provides flawless application, precision, and control
• OPHTHALMOLOGIST TESTED: Our eye contouring palette is tested by ophthalmologists, so the formula is safe for even sensitive eyes
• ALL-IN-ONE EYESHADOW KIT: Each perfectly edited eye makeup palette features a primer, 3 shadows, and a shimmer topcoat for highlight

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Bestseller No. 2

URBAN DECAY Naked 2 Basics Mini Eyeshadow Palette - 6 Matte Nude Shadows, Multi-Use Powder for Eye, Contour, or Brows, Ultra-Blendable Cool-Tone Neutrals, Long-lasting Wear, Travel Makeup with Mirror

• YOU LOOK BETTER NAKED - URBAN DECAY Naked2 Basics is a compact, travel-ready eyeshadow palette featuring 6 neutral matte shades that complement a range of skin tones, from cool and olive complexions to deeper hues.
• HIGH-PIGMENT SHADES - Naked2 Basics palette shades include cruelty-free Skimp, Stark, Frisk, Cover, Primal, and Undone.
• BACK 2 BASICS - With six ultra-versatile, taupe-hued nudes, this eyeshadow palette is perfect for creating simple eye looks or as a base for pigmented colorful eyeshadows and dramatic eye looks.
• PIGMENT INFUSION SYSTEM - Every shade in our paraben-free, sulfate-free, and phthalate-free eye shadow palettes features our proprietary ingredient blend that supplies velvety texture, rich color, and extreme blendability.
• PLAYS WELL WITH OTHERS - Prep lids with our Eyeshadow Primer Potion for a look that lasts all day and won't fade or crease. Maximize color payoff by misting your eyeshadow brush with All Nighter Long-Lasting Makeup Setting Spray before applying.

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Bestseller No. 3

Revlon Illuminance Creme Shadow, 4 Shades, Skinlights - 1 set

• Skinlights
• #1 Longwear Brand
• Luxurious, blendable creme eye shadow with built in brush
• Waterproof, longwearing formula lasts up to 24 hours
• Available in 12 colors and 4 finishes

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Bestseller No. 4

UCANBE Nude Eyeshadow Makeup Palette, 40 Color Matte Shimmer Glitter Eye Shadow, Neutral Black Dark Grey Smoky Make Up Pallet Highly Pigmented Long Lasting Waterproof

• The UCANBE 40 Color Nude Eyeshadow Palette offers a wide range of colors that cater to your preferences. It includes 18 shimmer and 22 matte shades, allowing you to effortlessly create unique and stunning eye makeup looks, from natural and subtle to bold and smokey.
• Whether it's intensely pigmented matte shades, shimmering eyeshadows, or captivating gold and silver glitter, this palette will illuminate, define, and enhance your eyes to match any occasion or mood.
• Formulated with long-wear and crease-resistant technology, it provides makeup enthusiasts with a versatile eye color collection that can transition seamlessly from day to night. Your eyes will remain vibrant and fresh for a full 24 hours.
• Whether you prefer using a single color or blending multiple shades, the possibilities are endless. Each shade can be applied dry or wet, allowing for different effects and intensities.
• It's a fantastic idea for a Christmas or any other festival gift, whether for your loved ones, family, friends, or even as a delightful surprise for yourself! Experience the excitement of receiving an OVERSIZED pan containing this eye shadow palette. Don't hesitate to give it a try!

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OFF -$2.01Bestseller No. 5

Covergirl Eye Enhancers Eye Shadow Palette, Natural Nudes, 0.19 Ounce

• This eyeshadow kit is a collection of great shades handpicked by our makeup pros and designed to make your eye look go from day to night.
• The shades in each eyeshadow kit blend effortlessly to bring your eyes out beautifully, without overshadowing.
• Experiment using them together or as single shades.

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OFF -$0.85Bestseller No. 6

W7 Mighty Mattes Eyeshadow - 12 Matte Nude Colours – Flawless & Natural Long-Lasting Makeup Palette

• CREATE YOUR LOOK – A set of highly pigmented & blendable selection of colors including blushed nudes, neutral grays and smokey browns. This versatile range can help you create a variety of looks from natural-looking & every day to high impact, full glam. Mix and match with these pressed powders to create unique eye looks when shading & defining
• LONG LASTING – These all-day-lasting shades have a consistent finish with minimum fall-out. These super-fine textures and tones are suitable for all skin tones and types including older, mature skin.
• EASY TO USE - Buildable colours that blend easily and evenly with no need for primer; use the dual-ended brush included to design and create! Quick to apply and easy to wash off and remove using cleanser.
• PROFESSIONAL QUALITY - W7 Cosmetics are designed in London by professional makeup artists. All our products can be used on sensitive skin. Ideal for women and teens of all ages & anyone who loves high quality cosmetics. This handy tin is great for travel and easy to carry for work, school and social events.
• CRUELTY FREE - W7 products are 100% cruelty free and PETA approved. None of our products are tested on animals

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Bestseller No. 7

COVERGIRL - Eye Enhancers 4-Kit Eyeshadow, silky, sheer formula, double ended applicator, 100% Cruelty-free

• BLEND IT, BEAUTIFUL: These eyeshadows have a silky sheer formula that blends easily
• MAKE IT YOU: Available in matte, pearly, and sparkly collections so you can pick the right combination to suit your mood
• DOUBLE-ENDED APPLICATOR: Use the applicator with soft sponge tips to build coverage for drama, or lightly sweep on a for a more natural look
• CRUELTY-FREE: COVERGIRL products are Leaping Bunny Certified by Cruelty-Free International, meaning they are never tested on animals

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OFF -$1.52Bestseller No. 8

Revlon Eyeshadow Palette by Revlon, ColorStay Day to Night Up to 24 Hour Eye Makeup, Velvety Pigmented Blendable Matte & Shimmer Finishes, 555 Moonlit, 0.16 Oz, 555 Moonlit, 0.16 oz

• BETTER THAN EVER : Revlon’s powder eyeshadow palette has a new look and feel and now up to 24-hour wear
• TRANSITIONAL DAY-TO-NIGHT SHADES : Full-pigment shades build and blend for day to night, subtle-to-dramatic looks
• POWDER-CREAM HYBRID FORMULA: Eyeshadow goes on like a powder, stays on like a cream, feels buttery soft
• FAVORITE AND TREND SHADES : Includes 4 bestsellers and 5 never seen before trend-forward shade palettes
• LIVE BOLDLY WITH REVLON MAKEUP: Revlon has the high-quality, high pigment, bold makeup you need to be yourself. Create any look—day to night, weekday to weekend—with our longwear color eyeshadows, eyeliners, matte or shiny lipsticks, and more

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Bestseller No. 9

LAURA GELLER NEW YORK The Delectables Earthy Essentials Baked Eyeshadow Palette | 14 Pigmented Eyeshadows Blendable Natural Look

• THE DELECTABLES EARTHY ESSENTIALS BAKED EYESHADOW PALETTE: This palette features 14 baked eyeshadows in gorgeous neutral, brown and earthy tones with matte and shimmer finishes.
• FEATURES 14 MATTE & SHIMMER SHADES: Create simple or stunning looks with ease using Laura Geller’s gorgeous Delectables eyeshadow palette. Filled with 14 absolutely delicious baked eyeshadows, use these shades to create any matte or shimmer look.
• CREAMY & CREASE-PROOF: Our creamy and crease-proof eyeshadows are baked from cream pigments for 24 hours, resulting in the smooth blendable texture and minimal fallout.
• NEUTRAL EARTH TONE SHADES: This eyeshadow palette features a mix of dreamy neutral eyeshadows and rich earthy tones to enhance and define your eyes, creating a flawless look for any occasion.
• HOW TO APPLY: Sweep a light shade over the entire eyelid as a base. Apply a mid-toned shade into the crease to create definition. Sculpt the outer corner with a deeper shade for added depth. For more drama, apply a shimmer shade to the inner corners of the eyes or to the center of the eyelids.

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OFF -$2.73Bestseller No. 10

REVLON Colorstay Creme Eye Shadow - 730 Praline for Women - 0.18 Oz Eye Shadow, 0.18 Oz

• This is a luxurious, long wearing crme eyeshadow.
• It is designed and created with a pro-inspired built-in-brush
• It offers saturated color, matte and shimmer that wears for up to 24 hours

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Buying Guide for the Best Eyeshadow for Older Women

When selecting the right eyeshadow, older women should consider several factors:

1. Formula

• Cream vs. Powder: Creams may provide more moisture and can be easier to blend, while powders often have a larger selection of colors and textures.

2. Finish

• Matte vs. Shimmer: Generally, matte finishes are more flattering on mature skin. However, a little shimmer can highlight the eyes when used correctly.

3. Pigmentation

• Color Payoff: Highly pigmented shadows can give rich color with minimal application. Look for products that don’t require heavy layering.

4. Longevity

• Wear Time: Choose eyeshadows that are long-lasting and resistant to fading and creasing.

5. Skin Sensitivity

• Ingredients Matter: Older skin can be more sensitive, so it’s essential to check for any allergens or harmful chemicals.

6. Ease of Use

• Application Tools: Some shadows come with applicators that make them easier to use, especially if blending is required.

Now, let’s take a closer look at the top ten eyeshadow products available on Amazon that cater to the best eyeshadow for older women.

Top 10 Eyeshadows for Older Women

1. L’Oreal Paris Infallible 24HR Eye Shadow

L’Oreal Paris Infallible 24HR Eye Shadow is known for its exceptional formula that promises all-day wear without fading. The rich pigments ensure vibrant color payoff while being soft and blendable, making it suitable for older women who want a bit of glam without the worry of settling into fine lines.

• Pros: Long-lasting, easy to blend, available in various shades.
• Cons: Some users find the shimmer too noticeable.

Bestseller No. 1

L'Oreal Paris Infallible 24HR Eye Shadow, Timeless Blue Spark [760] 0.12 oz

• Intense maximized color
• Luxurious powder-cream texture
• 24HR long lasting hold
• Waterproof, crease and fade resistant

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2. Maybelline New York Color Tattoo 24HR Cream Gel Eyeshadow

Maybelline’s Color Tattoo is a highly pigmented cream gel eyeshadow that provides a perfect base for layering or can be worn solo for a quick look. It’s easy to apply with fingers or a brush, making it a great option for mature skin that benefits from a hydrating texture.

• Pros: Water-resistant formula, highly pigmented, easy application.
• Cons: Some shades may dry out quickly once opened.

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3. Urban Decay Naked3 Eyeshadow Palette

Urban Decay’s Naked3 palette offers a range of rosy neutral shades that are perfect for soft, romantic looks. The formula is silky and blendable, making it easy for older women to create depth and dimension without overpowering their natural beauty.

• Pros: Versatile color range, high-quality formula, good for day and night looks.
• Cons: Price point may be higher than other options.

Bestseller No. 1

URBAN DECAY Naked 3 Mini Eyeshadow Palette - 6 Soft Pink Shadows, Multi-Use Matte & Shimmer Finishes, Ultra-Blendable Everyday Rosy Neutrals, Long-lasting Up to 12HR Wear, Travel Makeup with Mirror

• VERSATILE MINI PALETTE - Travel-friendly Urban Decay Naked3 Mini Palette features rosy pink and mauve shadows perfect for natural or bold looks. Ideal for all skin tones and eye colors, mix & match shades for endless eye makeup possibilities on the go
• LONG-LASTING BENEFITS - This neutral palette delivers rich, high-pigment color with a smooth, non-chalky formula lasting up to 12 hours. Suitable for every eye color, it pairs perfectly with Eyeshadow Primer Potion for extended crease-free wear
• HIGH-PERFORMANCE SHADES - Six ultra-pigmented rosy neutrals offer vibrant color payoff with a velvety texture. Easy to blend and beginner-friendly, this Urban Decay palette ensures a rich, customizable eye look with serious staying power
• MULTI-FUNCTIONAL EYESHADOW PALETTE - Use the Naked3 Mini to create natural, smokey, or soft glam eyes, and even contour or fill in brows. Perfect for versatile makeup styles, from everyday natural, bridal glam to bold statement eyes
• CLEAN, CRUELTY-FREE FORMULA - Urban Decay Naked3 Mini Palette is vegan, cruelty-free, and not tested on animals, offering beautiful, conscious beauty with high-performance, clean ingredients

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4. e.l.f. Cosmetics Bite-Size Eyeshadow

The e.l.f. Cosmetics Bite-Size Eyeshadow is a budget-friendly option that doesn’t skimp on quality. Each compact features four complementary shades that make it easy to create a complete look without overwhelming choices.

• Pros: Affordable, compact, cruelty-free.
• Cons: Limited color options in each palette.

Bestseller No. 1

e.l.f. Bite-Size Eyeshadow, Ultra-Pigmented Eye Makeup Quad, 4 Matte & Shimmer Shades, Creamy & Blendable Powder, Açaí You, 0.12 Oz

• MINI COMPACT, BIG IMPACT: This ultra-pigmented eyeshadow quad delivers rich, highly blendable color that stays put and makes a statement, whether that's minimalist or dramatic
• MATTE & SHIMMER SHADES: This on-the-go eye makeup palette features a combo of matte and shimmer shades to take your eye look from day to night and through every mood
• TRAVEL-FRIENDLY SIZE: This mini eyeshadow palette is the perfect portable and compact size for travel. Keep in your purse or travel bag for on-the-go use and touch ups
• CREAMY, BLENDABLE COLOR: This palette features four creamy powder eyeshadows that delivery smooth, pigmented application. Perfect for holiday gifts and stocking stuffers
• SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan

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5. NYX Professional Makeup Ultimate Shadow Palette

The NYX Professional Makeup Ultimate Shadow Palette offers a wide range of colors with matte, satin, and shimmer finishes. The palette is perfect for those who enjoy experimenting with different looks while still being age-appropriate.

• Pros: Extensive color range, blendable, affordable.
• Cons: Some shades may need multiple applications for full opacity.

Bestseller No. 1

NYX PROFESSIONAL MAKEUP Ultimate Shadow Palette, Eyeshadow Palette - Warm Neutrals

• Eyeshadow Palette: This professional level makeup palette features 16 highly pigmented shadows that glide onto lids and make eyes pop with color; Use with NYX Professional Makeup eyeshadow primer for bolder, longer lasting color
• Ultimate Eye Shadow: Each high quality eyeshadow palette features a highly pigmented mix of finishes from matte and satin to shimmery and metallic; perfect for your skin tone; Apply primer and build your look
• All Eyes On Eye Makeup: Complete your look with our full range of eye makeup products ranging from eyeshadow palettes to false eyelashes, eyeliners, concealers, setting sprays, eyebrow makeup, eyeshadow primer and more
• Cruelty Free Cosmetics: We believe animals belong in our arms, not in a lab; All of our makeup is certified and acknowledged by PETA as a cruelty free brand; We don't test any of our products on animals
• Discover NYX Professional Makeup: Try all of our professional makeup products today from eyeshadow, eyeliner, and false lashes to liquid lipstick, lip gloss, primer, concealer, setting sprays and eyebrow makeup

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6. Clinique All About Shadow Quad

Clinique’s All About Shadow Quad is a dermatologist-developed eyeshadow recognized for its gentle formula. This quad provides a refined color selection that can be used for both subtle day looks and bold evening styles.

• Pros: Hypoallergenic, long-wearing, variety of finishes.
• Cons: Fewer shades per palette.

Bestseller No. 1

Clinique All About Shadow Eye Shadow Quad | Long Lasting, Crease + Fade Resistant + Safe For Sensitive Eyes, Teddy Bear, 0.05 Ounce

• LONG-WEARING EYE SHADOW: Each luscious, long-wearing Clinique eye shadow quad delivers rich, buildable color payoff. Crease and fade resistant.
• SMOOTH, EASY APPLICATION: Clinique’s eye shadow quads have a silky texture that glides on smoothly, layers and blends beautifully.
• CREATE A RANGE OF LOOKS: Clinique eye shadows are buildable, making it easy to blend and layer. Curated eye shadow palettes feature four complementary shades to mix and layer. Create effortless eye looks from subtle to smoky drama.
• THE CLINIQUE EYE SAFETY PROMISE: Like all Clinique eye makeup, All About Shadow is ophthalmologist tested, safe for sensitive eyes, and safe for contact lens wearers. It’s also allergy tested, 100% fragrance free.
• BUILT ON DERMATOLOGICAL SCIENCE: As a dermatologist-guided brand, Clinique’s commitment to safety starts with skincare science. We partner with the best minds in dermatology and formulate for all skin types, tones, concerns—in service of all skin.

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7. Too Faced Natural Eyes Neutral Eye Shadow Palette

Too Faced’s Natural Eyes palette is perfect for everyday wear with its mix of soft neutral shades that suit a variety of skin tones. This palette has a combination of matte and shimmery finishes that can easily transition from day to night.

• Pros: Great color selection, blendable, versatile finishes.
• Cons: More expensive than drugstore brands.

OFF -$17.00Bestseller No. 1

Too Faced Born This Way The Natural Nudes Eye Shadow Palette | High Pigment + Shimmer, 0.42 Ounce

• An eye shadow palette of modern nudes inspired by the beautiful nuances of real skin tones
• 16 highly-pigmented matte, metallic, shimmer, & sparkle shades
• One-swipe payoff, easy-to-blend formula with a creamy texture
• Infused with Coconut Water, Alpine Rose, and Hyaluronic Acid
• Cruelty Free

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8. CoverGirl TruNaked Eyeshadow Palette

CoverGirl’s TruNaked Eyeshadow Palette offers an assortment of shades that can be used to create natural to glamorous looks. The silky smooth formula glides on effortlessly, making it easier for older women to achieve a polished appearance without heavy application.

• Pros: Easy to blend, good color payoff, budget-friendly.
• Cons: Some shades may be less pigmented than others.

OFF -$4.71Bestseller No. 1

COVERGIRL Eye Enhancer Eyeshadow Palette, 805 Nudes (Packaging May Vary)

• ALL-DAY WEAR - Eyeshadow feels comfortable all day long
• PIGMENTED SHADES - Richly pigmented nude eyeshadow colors with intense color payoff
• ONE COMPLETE LOOK - 4 complementary natural eyeshadow shades for 1 complete look
• SMUDGE-PROOF - Long-lasting eyeshadow with a crease- and fade-proof formula
• BLENDABLE - Eyeshadow palette shades are blendable and buildable; great for layering

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9. Tartelette in Bloom Clay Eyeshadow Palette

The Tartelette in Bloom palette combines matte and shimmery shades that are perfect for creating soft, romantic looks for mature skin. The clay formulation makes it long-lasting and perfect for all-day wear.

• Pros: Natural ingredients, versatile palette, good pigmentation.
• Cons: Higher price point.

Bestseller No. 1

tartelette Amazonian clay matte palette

• An all-matte palette with 12 exclusive eye shadows.
• 12 x 0.053 oz Shadows in Free Spirit (cream), Force Of Nature (nude), Dreamer (warm brown), Multi-Tasker (chocolate), Caregiver (pale pink), Natural Beauty (mauve), Best Friend (mulberry), Bombshell (dark plum), Super Mom (ivory), Wanderer (light brown), Power Player (taupe), Fashionista (black). - Step-by-step look guide

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10. Revlon ColorStay 16 Hour Eyeshadow

Revlon’s ColorStay Eyeshadow offers beautiful and wearable shades that are designed to last throughout the day. The smooth and blendable formula helps create a flawless application for any occasion.

• Pros: Long-lasting, great for sensitive eyes, multiple color options.
• Cons: Some users reported not enough pigmentation.

Bestseller No. 1

Revlon ColorStay 16 Hour Eye Shadow Quad, Free Spirit

• Silky smooth, blendable powder shadow
• Wears up to 16 hours
• Color coordinated quads provide expert mix and match

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Conclusion

When it comes to finding the best eyeshadow for older women, it’s crucial to consider factors like formula, finish, and longevity. Each of the products listed above offers something unique, ensuring that there is an option for anyone looking to enhance their makeup routine in 2024. Whether you prefer creamy sticks, silky powders, or versatile palettes, these top 10 recommendations from Amazon stand out for their quality, performance, and suitability for mature skin.

By considering individual preferences and skin characteristics, older women can find the perfect eyeshadow to accentuate their beauty and confidence. So, explore these fantastic options and find the best eyeshadow for you!

Last update on 2025-12-27 / Affiliate links / Images from Amazon Product Advertising API | hishecozy.com is a participant in the Amazon Associate program and will earn from qualifying purchases.