Best Teeth Whitening Toothpaste: Top Picks for 2025

In 2025, achieving that radiant, white smile is easier than ever thanks to numerous teeth whitening products available on the market. Among the many options, teeth whitening toothpaste stands out for its convenience and effectiveness. This article will delve into the best best teeth whitening toothpaste options available on Amazon, helping you choose the right one for your needs.

OFF -$0.98Bestseller No. 1
Crest 3D White Advanced Luminous Mint Teeth Whitening Toothpaste, Crest Toothpaste, 3.7 oz Pack of 4 - Helps Remove Surface Stains, Whitens Teeth, Strengthens Tooth Enamel, Protects Against Cavities
  • CREST 3D WHITE TOOTHPASTE: You will receive (4) 3.7 oz tubes of Crest 3D White Advanced Luminous Mint Toothpaste, a part of your essential oral care routine.
  • REMOVES SURFACE STAINS: Crest 3D White Brilliance Toothpaste removes 90% more surface stains vs. regular toothpaste, enhancing your daily brushing routine and preventing future stains.
  • WHITENING BENEFITS: Get whiter teeth in 5 days, promoting white teeth and enhancing your oral hygiene routine.
  • FLUORIDE TOOTHPASTE: Contains Fluoride to fight against cavities.
  • TRUSTED BRAND: From America's Whitening Brand**P&G calculation based on U.S. reported sales data for yr ending w/o 6/11/2022, Crest is a trusted part of your teeth care regimen.
Bestseller No. 2
Crest 3DWhite Brilliance Deep Stain Remover Brilliant White Toothpaste - 3.1oz/2pk
  • NEXT-DAY RESULTS - Crest’s revolutionary formula gives you whiter teeth in just ONE day
  • GAME-CHANGING FORMULA - It goes deeper to dissolve the bonds the hold deep stains to teeth
  • GENTLY WHITENS - Enamel-safe for everyday use
  • FAST-ACTING - Formulated with patented whitening technology that works in ONE day
  • SENSITIVITY-SAFE - Extra strength fluoride remineralizes enamel to strengthen teeth
Bestseller No. 3
hello Epic Whitening Charcoal Fluoride Free Toothpaste, Activated Charcoal Toothpaste with Coconut Oil, Whitens Teeth Naturally, SLS Free, Fresh Mint, 4.0 Oz Tube
  • hello activated charcoal fluoride free toothpaste whitens teeth by removing surface stains and removes plaque with regular brushing.
  • this black fluoride free paste is safe for enamel, so use every time you brush for maximum friendliness.
  • formulated with fresh mint. your mouth will thank you
  • hello charcoal epic whitening toothpaste is vegan and made with no peroxide, artificial sweeteners, artificial flavors, dyes, preservatives, SLS, parabens, or titanium dioxide. #brushhappy
  • hello is vegan and not tested on animals (leaping bunny certified). choose friendly! Packaging may vary.
OFF -$2.00Bestseller No. 4
Colgate Optic White Advanced Hydrogen Peroxide Toothpaste, Teeth Whitening Toothpaste Pack, Enamel-Safe Formula, Helps Remove Tea, Coffee, and Wine Stains, Sparkling White, 3 Pack, 3.2 oz
  • Includes three (3) 3.2 oz tubes of Colgate Optic White Advanced Sparkling White Hydrogen Peroxide Toothpaste, Teeth Whitening Toothpaste
  • Remove 5 years of stains* with the Colgate Optic White Advanced Teeth Whitening Toothpaste Pack (*when brushing twice daily for 2 weeks)
  • This 2% hydrogen peroxide toothpaste pack uses a patented whitening formula and comes in a Sparkling White mint toothpaste flavor
  • Enamel-safe and effectively removes tea, coffee and wine stains** with the 2% hydrogen peroxide formula (**as shown in a laboratory study)
  • Colgate Optic White Advanced Hydrogen Peroxide Toothpaste is an anticavity toothpaste made with fluoride to help fight cavities
OFF -$4.37Bestseller No. 5
REMBRANDT Intense Stain Whitening Toothpaste With Fluoride, Removes Tough Stains, Rehardens And Strengthens Enamel, 3.5 Ounce - (Pack of 2)
  • Includes: 2-3.5 oz Tube of REMBRANDT Intense Stain Whitening Toothpaste
  • Formulated: Our special formula contains micro-polishers, stain fighters, and fluoride to fight tough stains like red wine, berries, coffee, and tobacco without damaging your teeth
  • Instructions: This safe for daily-use whitening toothpaste contains fluoride to help strengthen and restore enamel
  • Flavor: Enjoy the delicious, refreshing mint flavor while you polish away years of tough stains
  • Whiter Teeth in 3 Days Based on in vitro laboratory testing
OFF -$1.02Bestseller No. 6
Sensodyne Clinical White Toothpaste Clinically Proven Whitening for Sensitive Teeth, Stain Protector, 3.4 oz
  • One 3.4 oz tube of Sensodyne Clinical White Toothpaste, Stain Protector
  • 2 shades whiter teeth (1), 24/7 sensitivity protection (2), and enamel safe
  • Helps to prevent against surface stains such as coffee, tea, and tobacco
  • Gentle enough for everyday use; does not contain hydrogen peroxide which may trigger sensitivity
  • Great tasting and leaves you with minty fresh breath
OFF -$0.99Bestseller No. 7
Crest 3D White Brilliance Pro Ultra White Teeth Whitening Toothpaste, 3.8 oz, Anticavity Fluoride Toothpaste, 4% Hydrogen Peroxide, Active Whitening Protection
  • Receive one 3.8oz tube of Crest 3D White Brilliance Pro Ultra White Toothpaste
  • Our highest level of hydrogen peroxide in a toothpaste
  • Features a 3X whitening ingredient system
  • Formula provides active whitening protection with 4% Hydrogen Peroxide
  • Fluoride formula for anticavity protection
Bestseller No. 8
Sensodyne Repair and Protect Whitening Toothpaste, Toothpaste for Sensitive Teeth and Cavity Prevention, 3.4 oz (Pack of 2)
  • Two 3.4-ounce tubes of Sensodyne Repair and Protect Teeth Whitening Toothpaste
  • Toothpaste for sensitive teeth from the number one dentist recommended brand for sensitive teeth
  • Sensodyne fluoride toothpaste builds a repairing layer inside the tiny tubules of the sensitive areas of your teeth (2, 3)
  • Stannous fluoride formula provides lasting protection against sensitivity with twice daily brushing so you can enjoy life without the worry of sensitivity (1)
  • Toothpaste with an ingredient that is clinically proven for sensitivity relief and lasting protection (1)
Bestseller No. 9
Colgate Optic White Purple Toothpaste for Teeth Whitening, Helps Remove Surface Stains and Polishes Teeth, Enamel-Safe Mint Paste, 4.2 oz
  • Includes one (1) 4.2 oz tube of Colgate Optic White Purple Toothpaste for Teeth Whitening, Fluoride Toothpaste
  • This purple toothpaste removes 95% of daily surface stains for a brighter smile* (*after 2 weeks of twice daily use)
  • The refreshing Mint Paste flavor helps freshen your breath every time you brush with this mint toothpaste
  • Removes 5X more surface stains with micro-polishing action** (**vs. ordinary, non whitening toothpaste after 2 weeks of continued use)
  • This vegan toothpaste is gluten free, sugar free, and enamel-safe for daily use

The Importance of Choosing the Right Whitening Toothpaste

When it comes to maintaining a bright smile, selecting the best teeth whitening toothpaste is crucial. Some products are specially formulated with ingredients that offer stain removal, decrease sensitivity, and whiten teeth without causing harm to the enamel. Finding a toothpaste that meets your specific requirements can make all the difference.

Top 10 Best Teeth Whitening Toothpaste on Amazon

1. Crest 3D White Brilliance Toothpaste

Crest 3D White Brilliance is one of the leading products for effective teeth whitening. It uses a unique formula that combines fluoride with an advanced whitening technology that removes up to 90% of surface stains.

The toothpaste is not only effective but also leaves your mouth feeling fresh with a minty flavor that lasts.

This toothpaste is suitable for daily use and is known for being gentle on the enamel, making it a favorite among users.

OFF -$1.02Bestseller No. 1
Crest 3D White Brilliance Vibrant Peppermint Teeth Whitening Toothpaste, 4.6 oz Pack of 3, Anticavity Fluoride Toothpaste, 100% More Surface Stain Removal, 24 Hour Active Stain Prevention
  • PACK CONTENT: Receive one pack of three 4.6 oz tubes of Crest 3D White Brilliance Toothpaste in Vibrant Peppermint Flavor.
  • SUPERIOR STAIN REMOVAL: Crest 3D White Brilliance Toothpaste removes 100% More Surface Stains in 3 Days vs. Regular Toothpaste
  • ACTIVE STAIN PREVENTION: Offers 24 hour active stain prevention when paired with twice daily brushing.
  • ENAMEL SAFE WHITENING: Crest 3D White Brilliance Toothpaste provides enamel safe whitening.
  • FLUORIDE FORMULA: This Crest toothpaste contains a fluoride formula that helps to prevent cavities.

2. Colgate Optic White Toothpaste

Colgate Optic White is another top contender, known for its ability to deliver visibly whiter teeth in just a few days. It contains hydrogen peroxide, which is the key ingredient in many professional whitening treatments.

This toothpaste not only whitens teeth but also helps to protect against cavities and strengthens enamel.

With its refreshing flavor, users can enjoy a clean feeling while effectively fighting stains.

OFF -$2.00Bestseller No. 1
Colgate Optic White Advanced Hydrogen Peroxide Toothpaste, Teeth Whitening Toothpaste Pack, Enamel-Safe Formula, Helps Remove Tea, Coffee, and Wine Stains, Sparkling White, 3 Pack, 3.2 oz
  • Includes three (3) 3.2 oz tubes of Colgate Optic White Advanced Sparkling White Hydrogen Peroxide Toothpaste, Teeth Whitening Toothpaste
  • Remove 5 years of stains* with the Colgate Optic White Advanced Teeth Whitening Toothpaste Pack (*when brushing twice daily for 2 weeks)
  • This 2% hydrogen peroxide toothpaste pack uses a patented whitening formula and comes in a Sparkling White mint toothpaste flavor
  • Enamel-safe and effectively removes tea, coffee and wine stains** with the 2% hydrogen peroxide formula (**as shown in a laboratory study)
  • Colgate Optic White Advanced Hydrogen Peroxide Toothpaste is an anticavity toothpaste made with fluoride to help fight cavities

3. Tom’s of Maine Simply White Natural Toothpaste

For those seeking a natural alternative, Tom’s of Maine Simply White is a fantastic choice. This toothpaste has a natural whitening formula that minimizes artificial ingredients and is free from fluoride and sulfates.

It whitens teeth while protecting against plaque buildup, making it an excellent option for those with sensitivity.

This toothpaste is vegan and cruelty-free, appealing to environmentally-conscious consumers.

Bestseller No. 1
Tom's of Maine Natural Whitening Toothpaste with Fluoride, Simply White, Clean Mint, 3 Pack, 4.0 Oz
  • Includes three (3) 4.0 oz tubes of Tom’s of Maine Simply White Anticavity Toothpaste with Fluoride, Clean Mint Toothpaste
  • Natural whitening toothpaste contains naturally derived silica which helps remove surface stains for whiter teeth
  • Refreshing Clean Mint toothpaste flavor helps freshen breath every time you brush with this fluoride toothpaste
  • Tom’s of Maine Simply White Mint Anticavity Toothpaste is clinically proven to help whiten teeth
  • Anticavity toothpaste is made with fluoride to help fight cavities, and helps remove surface stains for whiter teeth

4. AuraGlow Teeth Whitening Toothpaste

AuraGlow is designed to be a powerful whitener with activated charcoal as its key ingredient. The activated charcoal works to absorb and remove harmful substances while also lifting stains.

This toothpaste promotes oral health by detoxifying the mouth and preventing gum disease.

The mint flavor provides a refreshing aftertaste, making it a great option for those looking for an invigorating cleaning experience.

OFF -$11.00Bestseller No. 1
Auraglow Whitening Toothpaste Booster, Add to Toothpaste to Whiten, 9% Hydrogen Peroxide Teeth Whitening Gel Toothpaste, 350+ Whitening Treatments, 6-Month Supply, 2.6oz
  • [JUST ADD TO TOOTHPASTE] Simply add your preferred toothpaste on your toothbrush then add 1 pump of our whitening booster gel to whiten while you brush!
  • [WHITENS FASTER] Hydrogen peroxide breaks down faster than carbamide peroxide and releases more whitening power to lift tooth stains.
  • [WHITEN DAILY] Use with toothpaste daily for 30 days to achieve the best whitening results possible.
  • [SAFE AND EFFECTIVE] Our whitening gel booster is safe for enamel and produces minimal sensitivity.
  • [REMOVE TOOTH STAINS] Hydrogen peroxide teeth whitening gel formula whitens teeth and lifts stains from coffee, wine, soda, smoking and more.

5. Sensodyne Pronamel Gentle Whitening Toothpaste

For those with sensitive teeth, Sensodyne Pronamel is an excellent pick. This toothpaste is specially formulated to protect enamel while gently whitening teeth.

It helps to restore natural whiteness without causing additional sensitivity, making it highly recommended by dental professionals.

This product can protect against acid erosion, offering a comprehensive approach to oral health.

Bestseller No. 1
Sensodyne Pronamel Gentle Teeth Whitening Enamel Toothpaste for Sensitive Teeth, to Reharden and Strengthen Enamel, Amazon Exclusive, Fresh Mint - 4 Ounces (Pack of 3)
  • Three tubes of Fresh Mint flavored Sensodyne Pronamel Gentle Whitening Enamel Toothpaste for Sensitive Teeth
  • Number 1 Dentist Recommended toothpaste for Protecting and Strengthening Enamel
  • Exclusive fresh mint flavor provides a refreshing feeling to your teeth
  • Enamel strengthening toothpaste that offers effective protection against cavities
  • Teeth whitening toothpaste specially formulated to gently polish away stains

6. Arm & Hammer Advance White Toothpaste

Arm & Hammer’s Advance White Toothpaste makes use of baking soda as its primary whitening agent. This natural cleaning agent effectively lifts stains while neutralizing bad breath.

This product is known for its effectiveness against severe stains and offers a refreshing flavor that leaves your mouth feeling clean.

It is also a great choice for those looking for an affordable whitening toothpaste that delivers results.

Bestseller No. 1
ARM & HAMMER Advance White Toothpaste, Teeth Whitening Baking Soda Toothpaste with Stain Defense Technology and Fluoride, Clean Mint Flavor, 6.0 Oz (4 Pack)
  • Four 6.0 oz tubes of ARM & HAMMER Advance White Toothpaste, Teeth Whitening Baking Soda Toothpaste with Stain Defense Technology, Fluoride Toothpaste, Clean Mint Flavor
  • This Baking Soda toothpaste is the most advanced whitening formula from ARM & HAMMER, with Stain Defense Technology that helps gently remove stains and prevent new stains from setting, for a 2 shades whiter smile with 6 weeks of regular brushing
  • Multiple oral care benefits in one for a holistic approach to a healthy mouth; it gently whitens, deep cleans teeth and gums, helps protect against cavities, and freshens breath with an invigorating Clean Mint flavor
  • ARM & HAMMER Advance White Toothpaste penetrates deep throughout your mouth to remove up to 3x more plaque in hard-to-reach areas compared to a leading toothpaste, plus cavity protection and effective tartar control
  • A whitening toothpaste specially formulated with the natural power of 100% pure ARM & HAMMER Baking Soda for gentle whitening, plus peroxide for extra whitening power that does not damage enamel

7. Charcoal Toothpaste by activated charcoal

Activated charcoal toothpaste has become a popular trend for people looking for a natural way to whiten teeth. One standout option is this plain activated charcoal toothpaste.

This toothpaste is effective in removing surface stains caused by food and drinks while being gentle on your gums and enamel.

Many users report a whiter smile after consistent use without any side effects.

OFF -$1.53Bestseller No. 1
hello Epic Whitening Charcoal Fluoride Free Toothpaste, Activated Charcoal Toothpaste with Coconut Oil, Whitens Teeth Naturally, SLS Free, Fresh Mint, 3 Pack, 4.0 Oz Tubes
  • WHAT I'M GETTING: Includes three (3) 4.0 oz tubes of hello Epic Whitening Activated Charcoal Toothpaste, Fluoride Free Teeth Whitening Toothpaste
  • WHITENS NATURALLY: This fresh mint toothpaste with activated charcoal tastes awesome and whitens naturally while also helping remove plaque when brushing
  • TASTES AWESOME: The activated charcoal toothpaste pack is specially formulated with fresh mint, coconut oil, and activated charcoal that is safe on enamel
  • NO-BRAINER: This hello fluoride free toothpaste is peroxide free, SLS free and has no artificial sweeteners or flavors, no dyes, no titanium dioxide
  • EVERYDAY YAY: hello Epic Whitening Activated Charcoal Toothpaste is a vegan toothpaste and is not tested on animals

8. Rembrandt Intense Stain Toothpaste

Rembrandt is famous for its clinical approach to oral care. The Intense Stain formula is designed to combat stubborn stains from coffee, tea, and red wine.

The toothpaste contains a specialized ingredient that helps to absorb and lift deep-set stains while protecting enamel.

Users have noted a visible difference in their dental aesthetics after a couple of weeks of use.

OFF -$4.37Bestseller No. 1
REMBRANDT Intense Stain Whitening Toothpaste With Fluoride, Removes Tough Stains, Rehardens And Strengthens Enamel, 3.5 Ounce - (Pack of 2)
  • Includes: 2-3.5 oz Tube of REMBRANDT Intense Stain Whitening Toothpaste
  • Formulated: Our special formula contains micro-polishers, stain fighters, and fluoride to fight tough stains like red wine, berries, coffee, and tobacco without damaging your teeth
  • Instructions: This safe for daily-use whitening toothpaste contains fluoride to help strengthen and restore enamel
  • Flavor: Enjoy the delicious, refreshing mint flavor while you polish away years of tough stains
  • Whiter Teeth in 3 Days Based on in vitro laboratory testing

9. Burt’s Bees Whitening Toothpaste

Burt’s Bees offers a natural toothpaste that effectively whitens teeth without harsh chemicals. This product harnesses the power of bamboo silica for whitening and features a pleasant minty flavor.

Its natural ingredients make it suitable for individuals who want to keep their oral hygiene routine free from synthetic additives.

Moreover, it actively fights plaque buildup while maintaining excellent oral health.

OFF -$5.06Bestseller No. 1
Burt's Bees Toothpaste, Natural Flavor, Fluoride-Free, Purely White, Zen Peppermint, 4.7 oz, Pack of 3
  • Includes three 4.7 oz tubes of Burt’s Bees Purely White Zen Peppermint Fluoride-Free Toothpaste
  • Experience the refreshment of Zen Peppermint toothpaste which will leave you clean and fresh
  • Made Without: Sodium Lauryl Sulfate (SLS), Triclosan & Parabens, Artificial Flavors & Sweeteners, Preservatives & Blue, Red, Yellow Dyes, Plastic Microbeads
  • Crafted to help remove surface stains to help you achieve a beautiful smile
  • Essential Oil flavored, fluoride free toothpaste

10. Hello Oral Care Activated Charcoal Whitening Toothpaste

Hello Oral Care produces an activated charcoal whitening toothpaste that is both effective and eco-friendly. It is free from fluoride, sulfates, and artificial flavors, making it an ideal choice for those conscious about their health and the environment.

This product removes stains naturally without being abrasive, while also leaving your mouth feeling fresh.

Many users rave about its effectiveness and the subtle mint flavor it offers.

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Buying Guide for the Best Teeth Whitening Toothpaste

When searching for the best best teeth whitening toothpaste, here are some key factors to consider:

1. Ingredients

Look for toothpaste that contains hydrogen peroxide or baking soda as these are effective whitening agents. If you have sensitive teeth, consider products formulated specifically for sensitivity.

2. Type of Stains

Different whitening toothpastes cater to various types of stains. If you consume a lot of coffee or red wine, opt for a toothpaste designed to target these specific stains.

3. Sensitivity

If you have sensitive teeth or gums, it’s essential to choose a toothpaste that is gentle on the enamel. Brands like Sensodyne offer products specially formulated for those with sensitivity.

4. Flavor

Taste can be an essential factor in your regular dental routine. Choose a flavor that you enjoy, whether it’s mint, cinnamon, or an all-natural option, to make brushing a delight.

5. Brand Reputation

Choosing a reputable brand often ensures quality. Brands that dentists recommend tend to be safer and more effective.

6. User Reviews

Always check user reviews on Amazon before making a decision. They can provide insight into the product’s effectiveness, taste, and any side effects.

7. Price

Pricing can vary significantly across different brands. Set a budget but remember that sometimes, higher prices correlate with higher quality or effectiveness.

Conclusion

With the continuous advancements in oral care, selecting the best best teeth whitening toothpaste has never been more accessible. The products listed above have garnered positive feedback for their effectiveness in whitening teeth while ensuring oral health. Whether you’re looking for a natural alternative or something that packs a punch against tough stains, there’s a suitable option available on Amazon for you.

Be sure to evaluate your needs, preferences, and any sensitivities when choosing your toothpaste, and you are bound to find the perfect blend of whitening power and oral care. Happy brushing!

Last update on 2025-12-26 / Affiliate links / Images from Amazon Product Advertising API | hishecozy.com is a participant in the Amazon Associate program and will earn from qualifying purchases.

Evelyn Hawthorne
Evelyn Hawthorne