When it comes to achieving a brighter smile, the best whitening toothpaste can make all the difference. Many people find themselves searching for the best whitening toothpaste on Amazon, as they seek products that effectively enhance their oral hygiene while tackling stubborn stains. In this article, we will explore the top 10 whitening toothpaste options available on Amazon, diving deep into their features, benefits, and customer experiences. Additionally, we’ll provide a buying guide to help you make an informed decision in 2024.
- CREST 3D WHITE TOOTHPASTE: You will receive (4) 3.7 oz tubes of Crest 3D White Advanced Luminous Mint Toothpaste, a part of your essential oral care routine.
- REMOVES SURFACE STAINS: Crest 3D White Brilliance Toothpaste removes 90% more surface stains vs. regular toothpaste, enhancing your daily brushing routine and preventing future stains.
- WHITENING BENEFITS: Get whiter teeth in 5 days, promoting white teeth and enhancing your oral hygiene routine.
- FLUORIDE TOOTHPASTE: Contains Fluoride to fight against cavities.
- TRUSTED BRAND: From America's Whitening Brand**P&G calculation based on U.S. reported sales data for yr ending w/o 6/11/2022, Crest is a trusted part of your teeth care regimen.
- APPROPRIATE FOR GUM HEALTH & ENAMEL REPAIR: A powerhouse next generation formula for gum health by harnessing the strength of Nano Hydroxyapatite (NHA)!
- REMINERALIZES & WHITENS TEETH: Thanks to its innovative formula with Nano Hydroxyapatite (NHA), our toothpaste not only effectively cleans your teeth but also aids in the remineralization process. As a result, it improves your overall tooth enamel health and helps to brighten those pearly whites
- BIOCOMPATIBLE: Free from Fluoride, Sulfates, Parabens & Artificial Flavors & Colors - we meticulously crafted our product to be 100% biocompatible, ensuring it’s safe for daily use and non-toxic when used as directed. A perfect way to take your oral hygiene routine to the next level!
- APPROPRIATE FOR SENSITIVE TEETH: Gentle yet effective, it provides a soothing and refreshing experience for the whole family. Embrace an oral care routine designed for a luxurious experience
- MINTY FRESH: We complemented n-HA with our soothing aloe vera, bacteria fighting xylitol, antioxidant-rich green tea, and refreshing mint, to give this paste a refreshing and invigorating flavor profile.
- PROFESSIONAL WHITENING: Crest 3D White Brilliance toothpaste keeps your smile up to 99% as white as a professional polish with daily use. Stain assessed 4 weeks after a dental cleaning.
- AT-HOME WHITENING: Convenient, at-home daily cleansing and teeth whitening system with Crest 3D White Brilliance toothpaste.
- DEEP CLEANSING: Step 1 deep cleanser from Crest Brilliance 3D White toothpaste cleans thoroughly and freshens mouth.
- RADIANT SMILE: Step 2 whitening gel from Crest 3D White toothpaste whitens for a radiant smile and white teeth.
- TWO-STEP SYSTEM: Crest 3D White Brilliance 2 Step Kit comes with a deep cleansing toothpaste and a whitening finisher for complete teeth care.
- You will receive two (2) 3.3 oz tubes of Crest 3D White Advanced Radiant Mint Toothpaste
- Removes 90% more surface stains* *Vs. regular toothpaste
- 2X faster whitening
- Get brighter teeth with 3DW unique technology
- Gives you a flawless bright and white smile
- Three 4 oz tubes of Sensodyne Extra Whitening Sensitive Teeth and Cavity Prevention Whitening Toothpaste, Cool Mint Flavor
- Toothpaste for sensitive teeth and cavity prevention from the number one dentist-recommended toothpaste brand for sensitive teeth
- Exclusive cool mint flavor provides a refreshing feeling to your teeth
- Toothpaste for sensitive teeth that freshens your breath and contains fluoride to fight cavities
- Formulated to reduce tartar build-up for cleaner, smoother teeth
- Clean & Whiter Teeth: AP 24 Whitening Toothpaste gently lightens teeth without peroxide or fluoride while helping prevent plaque formation, revealing your natural tooth shade for a confident smile.
- Gentle Whitening Power: Featuring the exclusive AP 24 blend of dimethicone and cleansing agents, rather than peroxide, to polish and smooth teeth without eroding enamel, ensuring it’s safe for sensitive teeth.
- Fresh, Long-Lasting Clean: Enjoy the fresh vanilla mint flavor of AP24 for a clean feeling that lasts all day. Its advanced cleaning formula leaves your teeth smooth and polished.
- Confident, Brighter Smile: Gentle enough for daily use, this fluoride toothpaste helps maintain a naturally brighter smile, perfect for your confidence every day.
- Love Your Smile: AP 24 helps you achieve a naturally brighter, whiter smile, boosting your confidence while leaving you feeling fresh and ready to take on the day.
- PACK CONTENT: Receive one pack of three 4.6 oz tubes of Crest 3D White Brilliance Toothpaste in Vibrant Peppermint Flavor.
- SUPERIOR STAIN REMOVAL: Crest 3D White Brilliance Toothpaste removes 100% More Surface Stains in 3 Days vs. Regular Toothpaste
- ACTIVE STAIN PREVENTION: Offers 24 hour active stain prevention when paired with twice daily brushing.
- ENAMEL SAFE WHITENING: Crest 3D White Brilliance Toothpaste provides enamel safe whitening.
- FLUORIDE FORMULA: This Crest toothpaste contains a fluoride formula that helps to prevent cavities.
- WHITENING TOOTHPASTE: Receive one pack of three 4.6 oz tubes of Crest 3D White Brilliance Toothpaste in Luminous Purple Flavor.
- ADVANCED WHITENING: Crest 3D White Brilliance toothpaste, a purple whitening toothpaste, removes 100% more surface stains in 3 days* Vs. regular toothpaste.
- 24-HOUR PROTECTION: Provides 24-hour active stain prevention against surface stains with twice-daily brushing using Crest 3D White toothpaste.
- FLUORIDE FORMULA: Fluoride formula that helps to prevent cavities.
- BULK TOOTHPASTE: Buy Crest 3D White Brilliance toothpaste in bulk to keep your teeth white and healthy.
- Includes two (2) 3.0 oz tubes of Colgate Optic White Pro Series Stain Prevention Hydrogen Peroxide Toothpaste
- Experience visibly whiter teeth in 3 days* with Colgate Optic White Pro Series Toothpaste (*when used as directed)
- This 5% hydrogen peroxide toothpaste uses a patented whitening formula that is safe for daily use and comes in a refreshing mint toothpaste flavor
- Effectively removes tea, coffee and wine stains with the 5% hydrogen peroxide formula
- Use this teeth whitening toothpaste pack to deeply whiten beyond surface stains
- Includes: 2-3.5 oz Tube of REMBRANDT Intense Stain Whitening Toothpaste
- Formulated: Our special formula contains micro-polishers, stain fighters, and fluoride to fight tough stains like red wine, berries, coffee, and tobacco without damaging your teeth
- Instructions: This safe for daily-use whitening toothpaste contains fluoride to help strengthen and restore enamel
- Flavor: Enjoy the delicious, refreshing mint flavor while you polish away years of tough stains
- Whiter Teeth in 3 Days Based on in vitro laboratory testing
Buying Guide for the Best Whitening Toothpaste
Before we dive into the product reviews, it’s important to understand what to look for when selecting the best whitening toothpaste. Here are some key factors to consider:
1. Whitening Ingredients
Different whitening toothpastes use different active ingredients. Common options include:
- Hydrogen Peroxide: Known for its strong whitening properties.
- Baking Soda: A gentle abrasive that helps remove surface stains.
- Activated Charcoal: Gaining popularity for its natural stain-lifting quality.
2. Sensitivity
If you have sensitive teeth, look for toothpaste specifically formulated for sensitivity. These usually contain potassium nitrate or similar compounds that help alleviate discomfort while whitening.
3. Fluoride Content
Fluoride strengthens tooth enamel and prevents cavities. Ensure the toothpaste you choose has fluoride unless you’re using a non-fluoride alternative recommended by your dentist.
4. Taste and Texture
Some people are particular about the taste and texture of their toothpaste. Many brands offer a variety of flavors, so choose one that you think you’ll enjoy using daily.
5. ADA Seal of Acceptance
Look for toothpaste with the American Dental Association (ADA) seal, which indicates that the product meets rigorous safety and efficacy standards.
6. Consumer Reviews
Consumer feedback can provide insight into the effectiveness of the whitening toothpaste and how it works over time.
Now that we’ve laid the groundwork for what to look for, let’s take a closer look at our top 10 best whitening toothpaste options available on Amazon in 2024.
Top 10 Best Whitening Toothpaste on Amazon
1. Crest 3D White Brilliance Whitening Toothpaste
Crest’s 3D White Brilliance Whitening Toothpaste is one of the most popular options available. With its brightening formula containing hydrogen peroxide, it effectively targets stains while helping to prevent future discoloration. Users rave about its refreshing mint flavor, and many report noticeable results in just a few uses.
- PACK CONTENT: Receive one pack of three 4.6 oz tubes of Crest 3D White Brilliance Toothpaste in Vibrant Peppermint Flavor.
- SUPERIOR STAIN REMOVAL: Crest 3D White Brilliance Toothpaste removes 100% More Surface Stains in 3 Days vs. Regular Toothpaste
- ACTIVE STAIN PREVENTION: Offers 24 hour active stain prevention when paired with twice daily brushing.
- ENAMEL SAFE WHITENING: Crest 3D White Brilliance Toothpaste provides enamel safe whitening.
- FLUORIDE FORMULA: This Crest toothpaste contains a fluoride formula that helps to prevent cavities.
2. Colgate Optic White Teeth Whitening Toothpaste
Colgate Optic White is another powerhouse in the whitening toothpaste market. Packed with hydrogen peroxide, it promises whiter teeth in just one week. The paste offers a pleasant taste and effectively removes surface stains. Many users appreciate its affordability without sacrificing quality.
- Includes three (3) 3.2 oz tubes of Colgate Optic White Advanced Sparkling White Hydrogen Peroxide Toothpaste, Teeth Whitening Toothpaste
- Remove 5 years of stains* with the Colgate Optic White Advanced Teeth Whitening Toothpaste Pack (*when brushing twice daily for 2 weeks)
- This 2% hydrogen peroxide toothpaste pack uses a patented whitening formula and comes in a Sparkling White mint toothpaste flavor
- Enamel-safe and effectively removes tea, coffee and wine stains** with the 2% hydrogen peroxide formula (**as shown in a laboratory study)
- Colgate Optic White Advanced Hydrogen Peroxide Toothpaste is an anticavity toothpaste made with fluoride to help fight cavities
3. Arm & Hammer Advanced White Extreme Whitening Toothpaste
Arm & Hammer relies on its signature baking soda formula, which is gentle yet effective for whitening. It not only tackles stains but also helps with bad breath thanks to its advanced cleaning properties. Users love the freshness it brings after each brush.
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4. Hello Activated Charcoal Whitening Toothpaste
This vegan-friendly toothpaste uses activated charcoal to naturally whiten teeth. It’s free from fluoride, dyes, and artificial sweeteners, making it a great choice for those looking for a more natural option. Users appreciate its unique texture and the fact that it’s cruelty-free.
- hello activated charcoal fluoride free toothpaste whitens teeth by removing surface stains and removes plaque with regular brushing.
- this black fluoride free paste is safe for enamel, so use every time you brush for maximum friendliness.
- formulated with fresh mint. your mouth will thank you
- hello charcoal epic whitening toothpaste is vegan and made with no peroxide, artificial sweeteners, artificial flavors, dyes, preservatives, SLS, parabens, or titanium dioxide. #brushhappy
- hello is vegan and not tested on animals (leaping bunny certified). choose friendly! Packaging may vary.
5. Sensodyne Pronamel Gentle Whitening Toothpaste
For individuals with sensitive teeth, Sensodyne Pronamel is a standout choice. This toothpaste strengthens enamel and gently whitens teeth without causing discomfort. Its mild mint flavor is refreshing and well-loved by many users who have found relief from sensitivity issues.
- Three tubes of Fresh Mint flavored Sensodyne Pronamel Gentle Whitening Enamel Toothpaste for Sensitive Teeth
- Number 1 Dentist Recommended toothpaste for Protecting and Strengthening Enamel
- Exclusive fresh mint flavor provides a refreshing feeling to your teeth
- Enamel strengthening toothpaste that offers effective protection against cavities
- Teeth whitening toothpaste specially formulated to gently polish away stains
6. Toms of Maine Natural Whitening Toothpaste
Toms of Maine offers a natural toothpaste option that effectively whitens teeth without artificial preservatives or additives. It uses silica and baking soda for its whitening properties while ensuring a pleasant brushing experience with its natural flavors.
- Includes three (3) 4.0 oz tubes of Tom’s of Maine Simply White Anticavity Toothpaste with Fluoride, Clean Mint Toothpaste
- Natural whitening toothpaste contains naturally derived silica which helps remove surface stains for whiter teeth
- Refreshing Clean Mint toothpaste flavor helps freshen breath every time you brush with this fluoride toothpaste
- Tom’s of Maine Simply White Mint Anticavity Toothpaste is clinically proven to help whiten teeth
- Anticavity toothpaste is made with fluoride to help fight cavities, and helps remove surface stains for whiter teeth
7. Burt’s Bees Whitening Toothpaste
Known for its natural ingredients, Burt’s Bees whitening toothpaste offers a fresh, minty flavor while gently lifting stains. It doesn’t contain fluoride, making it suitable for those who prefer to avoid it, while still provided a satisfying polishing effect.
- Includes three 4.7 oz tubes of Burt’s Bees Purely White Zen Peppermint Fluoride-Free Toothpaste
- Experience the refreshment of Zen Peppermint toothpaste which will leave you clean and fresh
- Made Without: Sodium Lauryl Sulfate (SLS), Triclosan & Parabens, Artificial Flavors & Sweeteners, Preservatives & Blue, Red, Yellow Dyes, Plastic Microbeads
- Crafted to help remove surface stains to help you achieve a beautiful smile
- Essential Oil flavored, fluoride free toothpaste
8. Luster Premium White Instant Whitening Toothpaste
Luster’s toothpaste promises instant results, featuring a dual brightening and cleaning agent. Users appreciate its ability to remove stains quickly and the added bonus of a whitening boost with each brush. However, some users have reported a slightly grainy texture.
- EXTRACTED FROM NATURE, ROOTED IN SCIENCE: Exclusive formulation of Papaya and Pineapple Enzyme Extract (Papain and Bromelain) is extraordinarily powerful on stains, but delicately gentle on teeth. Scientific studies show Papain and Bromelain removes the protein portion on the plaque layer that forms on the surface of teeth over time, thus removing the stains that are bound to these proteins.
- PREMIUM DUAL WHITENING ACTION ORAL CARE: Bioenzyme Whitening is the latest enamel safe whitening technology for brilliant results without harsh chemicals or strong abrasion. Dual Whitening Actions combines naturally-derived bioenzymes to assist in the breakdown of protein, plaque and stains with micro-polishing particles to safely and gently remove stains and discolouration from teeth and provide healthier gums and stronger teeth.
- PREMIUM 24 HOUR PROTECTION TO PREVENT FUTURE SENSITIVITY: Premium fluoride strengthens teeth by increasing the remineralisation rate of enamel, allowing the renewed crystals becoming harder and more resistant to acids which we are commonly exposed to through eating and drinking. In doing so, this reverses the early signs of tooth decay and prevents harmful oral problems, leaving you with fresh breath and a healthier mouth. Smile with confidence with the White Glo Family.
- COMPLIMENTARY TOOTHBRUSH: Our special Anti-Stain Toothbrush has been specially developed to work in conjunction with our toothpaste and increase effectiveness. The extra condensed bristles on Anti-Stain Toothbrush compliment the micro-particles to give you the brightest, freshest smile possible. Changing your toothbrush regularly also ensures greater oral hygiene.
- MILLIONS OF AUSSIE SMILES POWERED BY WHITE GLO: Now the secret is available in the USA. Hello from the other side of the world from the sunny beaches of Australia! Welcome to the White Glo Family
9. Kiss My Face Whitening Toothpaste
This product is another great natural option, free from parabens and artificial flavors. Kiss My Face whitening toothpaste uses a combination of baking soda and natural abrasives to lift stains. Users enjoy its unique flavors and the feeling of cleanliness after brushing.
- SLS FREE AND FLUORIDE-FREE VEGAN TOOTHPASTE: Kiss My Face Triple Action Herbal Mint Gel toothpaste is an SLS Free, Fluoride Free, Vegan toothpaste, that provides you with the necessary oral support you need
- REMOVES PLAQUE, PREVENTS TARTAR AND WHITENS: Kiss My Face Triple Action Herbal Mint Gel is made up of gentle and yet powerful ingredients that help remove plaque, prevent tartar buildup and whiten teeth
- BREATH BLASTING FRESHNESS: Enjoy the confidence of a super fresh, super shite, super minty smile; Get a breath blasting freshness, with Kiss My Face Super White Gel Cool Mint Gel Toothpaste
- TEETH WHITENING BLEND: Our teeth whitening and brightening toothpaste features Iceland Moss and Hydrated Silica to help gently remove surface stain and whiten teeth
- KISS MY FACE: We pride ourselves on making high-quality, wholesome personal care products; It’s our mission to combine wholesome ingredients to create the most effective personal care products anywhere
10. Sonicare BreathRx Whitening Toothpaste
Philips Sonicare’s BreathRx formula is specifically designed for those who want a fresher breath along with whitening. With its powerful stain-lifting properties and minty flavor, it leaves the mouth feeling incredibly clean and revitalized.
- APPROPRIATE FOR GUM HEALTH & ENAMEL REPAIR: A powerhouse next generation formula for gum health by harnessing the strength of Nano Hydroxyapatite (NHA)!
- REMINERALIZES & WHITENS TEETH: Thanks to its innovative formula with Nano Hydroxyapatite (NHA), our toothpaste not only effectively cleans your teeth but also aids in the remineralization process. As a result, it improves your overall tooth enamel health and helps to brighten those pearly whites
- BIOCOMPATIBLE: Free from Fluoride, Sulfates, Parabens & Artificial Flavors & Colors - we meticulously crafted our product to be 100% biocompatible, ensuring it’s safe for daily use and non-toxic when used as directed. A perfect way to take your oral hygiene routine to the next level!
- APPROPRIATE FOR SENSITIVE TEETH: Gentle yet effective, it provides a soothing and refreshing experience for the whole family. Embrace an oral care routine designed for a luxurious experience
- MINTY FRESH: We complemented n-HA with our soothing aloe vera, bacteria fighting xylitol, antioxidant-rich green tea, and refreshing mint, to give this paste a refreshing and invigorating flavor profile.
Conclusion
Achieving a brighter smile is easier than ever with the plethora of whitening toothpaste options available on Amazon in 2024. Each of these top 10 best whitening toothpaste products has its unique benefits, so be sure to select one that aligns with your personal needs, whether you have sensitive teeth, prefer natural ingredients, or are looking for instant whitening effects.
By taking the time to understand the features and customer experiences surrounding these products, you can find the best whitening toothpaste that meets your expectations and helps you achieve that radiant, confident smile you’ve always wanted. Always consult your dentist for personalized recommendations, especially if you have specific oral health concerns. Happy brushing!
Last update on 2025-07-01 / Affiliate links / Images from Amazon Product Advertising API | hishecozy.com is a participant in the Amazon Associate program and will earn from qualifying purchases.