Whether you’re a natural blonde, a bottle blonde, or have graying hair, brassiness seemingly always creeps in between salon visits. Even with the best hair care practices, keeping the yellow tinge at bay without some product assistance is nearly impossible, which is why purple shampoos are a must-have for light and cool-tone hair colors. Purple shampoo provides a quick at-home solution to blonde hair that yellows and fades over time. In 2024, the market is flooded with options, making it essential to choose the right one for your hair type and needs.
To help you navigate through the myriad of choices, we’ve compiled a list of the 10 best purple shampoos available on Amazon. Each product has been carefully reviewed based on its effectiveness, ingredients, and user feedback. Whether you’re looking for something budget-friendly or a high-end option, we’ve got you covered.
- Toning Sulfate Free Shampoo & Conditioner: Maintain your perfect blonde with EverPure's Sulfate Free Brass Toning Purple Shampoo and Conditioner that hydrates and neutralizes brassy yellow and orange tones in blonde, bleached, highlighted and silver hair
- Hydrating Formula: Color-treated hair requires special care. This moisturizing shampoo and conditioner is infused with Hibiscus and Purple Dye to tone brassy hair and leave it deeply moisturized
- For Best Results: Use EverPure's Purple Shampoo and Conditioner system 2-3 times a week instead of your normal shampoo and conditioner routine. Lather purple shampoo into wet hair, leave in for up to 2 minutes. Follow with purple conditioner
- Vegan Shampoo and Conditioner: EverPure hair products have the purest respect for your hair and have been formulated without sulfates, parabens and harsh salts. Always color caring and powered by science
- L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics
- Item display volume 250.0 milliliters
- Toning Sulfate Free Shampoo: Maintain your perfect blonde with EverPure's Sulfate Free Brass Toning Purple Shampoo that hydrates and neutralizes brassy yellow and orange tones in blonde, bleached, highlighted and silver hair
- Hydrating Shampoo Formula: Color-treated hair requires special care. This moisturizing shampoo is infused with Hibiscus and Purple Dye to tone brassy hair and leave it deeply moisturized
- For Best Results: Use EverPure's Purple Shampoo and Conditioner system 2-3 times a week instead of your normal shampoo and conditioner routine. Lather purple shampoo into wet hair, leave in for up to 2 minutes. Follow with purple conditioner
- Vegan Shampoo: EverPure hair products have the purest respect for your hair and have been formulated without sulfates, parabens and harsh salts. Always color caring and powered by science
- L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics
- Toning Purple Shampoo: Neutralizes unwanted brassy, yellow tones in all blonde and grey hair
- Multi-Tasking Properties: Professional toning shampoo desposits purple pigments to neutralize and reduce yellow tones in just one wash
- Key Benefits: Nourishing shampoo suitable for both color treated and natural hair to enhance and restore cool tones
- Suggested Use: Wearing suitable gloves, apply to wet hair, lather, rinse. Repeat if necessary. For maxium benefits, leave on for five minutes to tone and cleanse
- So Silver Collection: Includes the So Silver Shampoo (moderate toning), Pigmented Conditioner (light toning), Neutralization Mask (maximum toning) and Leave-In Spray (buildable toning)
- Say Goodbye to Yellow Tones - Fanola No Yellow purple shampoo for women and men is formulated with an Extra Violet Pigment. The rich hue instantly neutralizes brassy and yellow tones, making it the perfect shampoo for grey hair, blondes, and those with bleached hair.
- Enhances Shine and Softness - Not only does it neutralize brassiness, but this purple toning shampoo also enhances the hair’s radiance and silkiness. A typical purple shampoo for blondes can be drying, but No Yellow leaves your locks looking healthier, shinier, and more luminous.
- How to Use - Apply the toning shampoo and massage into the scalp. Leave on for 1 to 5 minutes before rinsing out. Reapply depending on your desired result. Follow up with one of our moisturizing conditioners or hair masks to lock in hydration and prolong color.
- At-Home Toning Solution - Preserve your preferred cool tone in between color services with this purple shampoo for blonde hair. Get salon-quality results at home by pairing with Fanola's No Yellow Mask and No Yellow Hair Color.
- Professional Hair Care Made in Italy - Fanola is a professional Italian hair care brand that aims for the highest quality values, processes, and ingredients across all products. Inclusive beauty is at the brand's core with over 10 different product ranges in professional hair care, with this neutralizing shampoo being no exception.
- Item Package Weight:0.152 Kilograms
- Tones Down Brassiness On Blonde And Gray Hair
- Color-Enhancing Formula
- Item Package Quantity:1
- “I wanted to create a purple shampoo that is great for toning blondes + brunettes and is also sulfate-free...I’ve always had a hard time finding that combo. If you like ashy tones or even pastel lavender tones, you can use this every time you shampoo. If you like neutral tones, use it only when needed to cut brass. Use this with or without The One Purple Conditioner on natural or color-treated hair.” - Kristin Ess
- Cleanse + Condition: A clean, well-conditioned canvas is essential. These universal, sulfate-free products cleanse + deeply condition to leave hair feeling moisturized, full and looking shiny from root to tip.
- Ultra-violet pigment, Brass Reducing, Intense Toning, Shine Restoring, Sulfare-free
- How To: Depending on the thickness of your hair, apply a quarter size or more of shampoo into your palm. Apply to wet hair, massage into your scalp to create a rich lather. With purple shampoo you want to make sure you apply more product where you see more brass. Let it sit a little bit longer toward the root where hair tends to be less porous and more warm. Then let it run through the ends as you shampoo. Rinse well and follow with conditioner or a hydrating mask.
- Cruelty free, keratin safe free of sulfates, parabens + phthalates
- Color Depositing Purple Shampoo: A professional salon shampoo for color-treated or chemically-treated hair, including bleached hair. Neutralizes brassy, yellow and orange undertones
- Benefits: With purple pigments to instantly tone, strengthen and moisture blonde, bleached, and color treated hair. Helps with color retention, anti-fade protection and maximizes color vibrancy for a cooler blonde result
- Additional Benefits: Cleanses, strengthens and adds softness. With salicylic acid to strengthen and repair blonde hair from the core and pure violet pigments to remove unwanted brassiness and leave hair color cool and bright
- Suggested Use: Use 2-3 times a week. Apply and leave on for 3-5 minutes. Anti-Brass pigmented purple formula with protein, amino acids and glycerin to ensure brighter, cooler blonde hair
- Blondage: Nourishes, increases smoothness and shine, and strengthens blonde hair for less breakage. Color correct and neutralize unwanted yellow undertones for brassiest blonde hair
- [COLOR BRIGHTENING] Luseta Purple Shampoo and Conditioner is specially made for blonde & gray hair with richness and neutral formula
- [CLEAN AND REPAIR] Shampoo gently cleans hair, eliminates brassy and yellow tones in blondes and repairs split ends
- [PROTECT HAIR] Conditioner helps promote glossiness and protect hair from heat or natural environmental damages
- [SAFE PRODUCTS] Free of Sulfate, Paraben and Gluten; PH balance: shampoo pH 5.5 - 6.5, conditioner pH 4.5 - 5.5
- [COLOR SAFE] Salon quality shampoo & conditioner safe on color treated hair
- Color-enhancing formula is gentle enough for daily use
- Eliminates unwanted brassy tones for light, bright hues
- Adds moisture and softens strands
Top 10 Purple Shampoos on Amazon
1. Amika Bust Your Brass Blonde Purple Shampoo
The Amika Bust Your Brass Blonde Purple Shampoo is a top pick for its effectiveness and versatility. Enriched with Amika’s bond cure technology, this shampoo protects hair from breakage while deeply nourishing it with mango butter extract, borage oil, and vegan proteins. The high concentration of ultraviolet pigments neutralizes brassiness, making it suitable for all hair types. Users have reported noticeable results after just one wash, with a refreshing and brightened look.
Size: 8 ounces | Key Ingredients: Amika bond cure technology, mango butter extract, borage oil, shea butter, vegan proteins, ultraviolet pigments | Best Suited For: All hair types
- Tones Brassiness
- Gently Cleanses
- Strengthens and prevents future breakage
2. dpHUE Cool Blonde Purple Shampoo
dpHUE Cool Blonde Purple Shampoo is another excellent choice, especially for those with dry or damaged hair. Formulated with silk protein and highly concentrated violet pigments, this shampoo effectively neutralizes brassiness while cleansing the scalp and strands. Users have praised its silky texture and ability to provide a shiny finish after drying.
Size: 8.5 ounces | Key Ingredients: Violet pigments, silk protein | Best Suited For: All hair types
3. Clairol Professional Shimmer Lights Shampoo
For those on a budget, Clairol Professional Shimmer Lights Shampoo is a classic choice. This shampoo effectively neutralizes brass and brightens hair with its quality violet pigments. It comes in various sizes, including a travel-sized option, making it convenient for all users. Despite its affordability, it doesn’t stain skin or surfaces, which is a common issue with purple shampoos.
Size: 2, 8, 16, or 31.5 ounces | Key Ingredients: Not listed | Best Suited For: All hair types
- Removes dull yellow in gray white hair
- Leaves hair shiny without residue
- Renews and refreshes faded highlights.
4. Saltair Beach Blonde Shampoo
Saltair Beach Blonde Shampoo is a budget-friendly option that features a blend of violet pigments and nourishing ingredients like kukui nut oil. While it’s not as potent as some other options, it effectively cleanses and neutralizes brassiness, making it ideal for maintenance. The floral scent and beautiful packaging are added bonuses.
Size: 14 ounces | Key Ingredients: Violet pigments, violet flower extract, orchid flower extract, kukui nut oil | Best Suited For: All hair types, especially dry strands
5. Better Not Younger Silver Lining Purple Brightening Shampoo
This shampoo is specifically formulated for gray and white hair, helping to neutralize brassy tones while nourishing the strands. Enriched with biotin and other natural ingredients, it effectively cleanses and revitalizes gray hair, leaving it looking fresh and vibrant.
Size: 8.4 ounces | Key Ingredients: Biotin, bamboo, burdock, hops | Best Suited For: All hair types with gray and white strands
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6. IGK Blonde POP Purple Toning Shampoo
IGK Blonde POP Purple Toning Shampoo is known for its excellent lather and quick results. Enriched with squalane and purple rice, it effectively neutralizes brassiness without requiring a long wait time. However, users should be cautious as it can stain surfaces if not rinsed away promptly.
Size: 8 ounces | Key Ingredients: Purple rice, squalane | Best Suited For: All hair types
- Purple Rice: helps soften and strengthen hair
- Squalane: ultra-emollient conditioning agent that replenishes moisture balance
- Formulated without gluten, parabens, sulfates, petrolatum, and mineral oil.
7. Kristin Ess The One Purple Shampoo
Kristin Ess The One Purple Shampoo is a great option for those with brown hair and blonde highlights. It provides a subtle toning effect while enhancing the overall color. This affordable shampoo is available at various retailers, making it accessible for everyone.
Size: 10 ounces | Key Ingredients: Not listed | Best Suited For: All hair types, especially oily
- “I wanted to create a purple shampoo that is great for toning blondes + brunettes and is also sulfate-free...I’ve always had a hard time finding that combo. If you like ashy tones or even pastel lavender tones, you can use this every time you shampoo. If you like neutral tones, use it only when needed to cut brass. Use this with or without The One Purple Conditioner on natural or color-treated hair.” - Kristin Ess
- Cleanse + Condition: A clean, well-conditioned canvas is essential. These universal, sulfate-free products cleanse + deeply condition to leave hair feeling moisturized, full and looking shiny from root to tip.
- Ultra-violet pigment, Brass Reducing, Intense Toning, Shine Restoring, Sulfare-free
- How To: Depending on the thickness of your hair, apply a quarter size or more of shampoo into your palm. Apply to wet hair, massage into your scalp to create a rich lather. With purple shampoo you want to make sure you apply more product where you see more brass. Let it sit a little bit longer toward the root where hair tends to be less porous and more warm. Then let it run through the ends as you shampoo. Rinse well and follow with conditioner or a hydrating mask.
- Cruelty free, keratin safe free of sulfates, parabens + phthalates
8. Moroccanoil Blonde Perfecting Purple Shampoo
Moroccanoil Blonde Perfecting Purple Shampoo is formulated with ArganID technology to repair and nourish hair without weighing it down. It provides an excellent lather and effectively neutralizes brassiness, making it a favorite among users with fine hair.
Size: 2.4, 6.8, or 33.8 ounces | Key Ingredients: Moroccanoil ArganID, violet pigments | Best Suited For: All hair types (best for fine hair)
- Color-safe, sulfate-free formula helps repair and seal the cuticle with ArganID technology.
9. Kérastase Bain Ultra-Violet Purple Shampoo
Kérastase Bain Ultra-Violet Purple Shampoo is enriched with hyaluronic acid and edelweiss flower, providing hydration while neutralizing brassiness. It effectively cleanses and clarifies hair, making it suitable for all hair types, especially those that are dry.
Size: 8.4 ounces | Key Ingredients: Hyaluronic acid, edelweiss flower, ultraviolet neutralizers | Best Suited For: All hair types, especially dry strands
- Purple Shampoo: An anti-brass purple shampoo that instantly neutralizes warm, brassy undertones in lightened, cool blonde, bleached, ashy, or gray hair and nourishes damaged, processed hair
- Benefits: Enriched with concentrated blue and violet color-depositing pigments to cancel out yellow undertones. Regular use ensures anti-brassiness protection, keeping blonde shades cool for longer
- Additional Benefits: Formulated with Hyaluronic Acid to strengthen hair and enhance softness and luminosity for silky, shiny hair. Protects hair from oxidation and pollution and prevents breakage
- Suggested Use: Use once per week, alternating with Bain Lumière shampoo. Apply to wet hair, distribute evenly, lather, and leave for 2-5min. Rinse thoroughly. Follow with Cicaflash conditioner
- Blond Absolu: Complete your blonde care regimen with the Blond Absolu range, which maintains cool tones with ultra-violet anti-brass action, hydrates and restores hair fibers, and illuminates hair from within
10. Nexxus Blonde Assure Purple Shampoo
Nexxus Blonde Assure Purple Shampoo is formulated with keratin protein to strengthen and nourish hair while effectively neutralizing brassiness. It works well for regular use, making it a great option for those who wash their hair frequently.
Size: 8.5 ounces | Key Ingredients: Keratin protein, violet pigments | Best Suited For: All hair types, especially bleach-treated and gray strands
- PURPLE SHAMPOO TO BALANCE BRASSY TONES: Nexxus Blonde Assure Purple Shampoo for blonde, silver, or platinum hair helps neutralize brassy tones and provide long-lasting color care & color vibrancy
- BRIGHTEN YOUR BLONDE HAIR: This hair shampoo for blonde and platinum hair develops cooler, brighter, smoother blonde after just one use. This color toning purple shampoo will leave hair shiny
- SALON-CRAFTED COLOR CARE HAIR CARE: Nexxus Purple Shampoo for blonde hair helps replenish & repair hair, leaving it revitalized without weighing it down, giving it flexibility and suppleness
- POWERFUL PROTEIN INFUSION: Visibly heal signs of hair damage. Nexxus H4 Complex restores the four signs of hair health: strength, elasticity, shine and moisture. Bring the salon experience home
- COLOR CARE SHAMPOO: Born in salons and perfected by science, this color safe shampoo is crafted with exclusive protein mixes and this shampoo for colored hair has proven results
Buying Guide for Purple Shampoo
When selecting the best purple shampoo for your hair, consider the following factors:
- Hair Type: Different shampoos cater to various hair types, including fine, thick, curly, or straight hair. Choose a formula that suits your specific needs.
- Brassiness Level: If you have extremely brassy hair, opt for a more potent formula. For maintenance, a milder shampoo may suffice.
- Ingredients: Look for nourishing ingredients like oils, proteins, and vitamins that can help strengthen and hydrate your hair.
- Frequency of Use: Some shampoos are designed for regular use, while others are meant for occasional use. Consider how often you wash your hair.
- Price: Purple shampoos come in a range of prices. Determine your budget and find a product that offers the best value for your needs.
In conclusion, purple shampoos are essential for maintaining vibrant blonde and gray hair. With the right product, you can effectively neutralize brassiness and keep your hair looking fresh and salon-finished. Explore the options listed above to find the perfect purple shampoo for your hair in 2024.
Last update on 2025-08-31 / Affiliate links / Images from Amazon Product Advertising API | hishecozy.com is a participant in the Amazon Associate program and will earn from qualifying purchases.
