If you’re on the hunt for the **best what’s new on Prime**, you’ve come to the right place! As of 2025, Amazon continues to impress with its array of new products that cater to a wide range of needs. From cutting-edge tech gadgets to lifestyle essentials, this year’s selections are designed to enhance convenience and overall quality of life. Below, we explore the top 10 trending products available on Amazon Prime, along with an in-depth buyer’s guide to help you navigate this exciting new landscape.
1. Echo Show 15
Overview
The **Echo Show 15** is Amazon’s latest addition to its smart display lineup. Featuring a 15.6-inch full HD display, it’s designed to blend seamlessly into your home decor while offering hands-free help. Perfect for families, this device excels in delivering entertainment, managing schedules, and displaying personalized information at a glance.
Features
The Echo Show 15 comes equipped with Alexa, allowing you to control smart home devices, stream music, and even make video calls with ease. Its visual ID capabilities personalize your experience based on who’s using it, while the customizable home screen can display family calendars, photos, and to-do lists.
Performance
Users appreciate the quick responsiveness of its interface and the stunning display quality. Whether you’re watching movies, accessing recipes, or displaying photos, the Echo Show 15 brings a vibrant touch to your home.
- EVERYTHING YOU NEED AT A GLANCE - With a 15.6” Full HD (1080p) smart display and Fire TV, family organization and entertainment will look brilliant. You can choose portrait or landscape orientation.
- YOUR NEW KITCHEN TV - With Fire TV, you can stream over 1 million movies and TV episodes. Watch favorites with subscriptions to Netflix, Hulu, Prime Video, Disney+, Paramount+, and more.
- ALEXA VOICE REMOTE FOR FIRE TV - Easily browse and navigate Fire TV content from across the room. Quickly access popular Fire TV streaming apps with preset buttons (app buttons may vary).
- STAY ON TOP OF YOUR DAY - Use customizable widgets like shared calendars, personal sticky notes, and to-do lists to keep the family on track. Ask Alexa for daily meal inspiration tailored for you, including recipes, food delivery options, and more.
- YOUR SMART HOME AT YOUR FINGERTIPS - Add your most-used smart devices to the home screen for quick access, and see a live view from multiple cameras on a single screen.
2. Kindle Scribe
Overview
Reading devotees will love the **Kindle Scribe**. This latest iteration of Amazon’s beloved e-reader combines traditional reading with digital note-taking features. Designed for more than just reading, this device allows you to jot down thoughts, highlight passages, and create lists all in one device.
Features
The Kindle Scribe includes a 10.2-inch 300 ppi display for clear text and notes, even in bright sunlight. The accompanying stylus allows for seamless writing, making it a great tool for students and professionals alike. Plus, the long battery life means you won’t have to worry about lugging around a charger.
Performance
Users are raving about both the ease of reading and the responsiveness of the note-taking feature. The Kindle Scribe truly enhances your reading experience, making it more interactive and engaging.
- A Kindle and a notebook, all in one - Read and write down thoughts in books and documents, now with Active Canvas. Take notes in the built-in notebook, now with AI notebook tools.
- Write in books – Start writing on the page and Active Canvas will create space for your notes. Expand the margins to add more notes, or collapse them to see the original page.
- Create notebooks - Journal, sketch, take meeting notes, and more. Summarize and refine your notes with new built-in AI notebook tools.
- Import and mark up documents - Review and take notes directly on documents and PDFs.
- Read and write as naturally as you do on paper - With a 10.2" 300 ppi glare-free, front-lit display.
3. Fire TV Cube (3rd Gen)
Overview
The updated **Fire TV Cube (3rd Gen)** allows users to enjoy their favorite shows in 4K HDR, making it the centerpiece of home entertainment. This powerful streaming device combines the latest technology for a smooth viewing experience, while also incorporating Alexa functionality for voice control.
Features
With features like Dolby Vision and Dolby Atmos support, the Fire TV Cube ensures brilliant visuals and immersive audio. The hands-free Alexa allows you to switch between apps, find content, and control your smart home, all via voice commands.
Performance
Users have reported a noticeable improvement in speed and responsiveness compared to previous models. Streaming 4K content is seamless, and the inclusion of hands-free Alexa is a thrilling upgrade for many.
- Our fastest-ever streaming media player - Brings lightning-fast app starts with an octa-core processor and is 2X as powerful as Fire TV Stick 4K Max.
- Hands-free Alexa with built-in mic and speakers - Control your compatible TV, soundbar, and receivers with your voice, even from across the room.
- Smarter searching starts here – Find movies by actor, plot, and even iconic quotes with AI-powered Fire TV Search. Try saying, "Alexa show me action movies with car chases."
- Seamlessly navigate between your entertainment - Connect compatible devices and easily go from streaming to your cable box, game console, or webcam.
- Smoother streaming with the latest in wifi tech - The first-ever streaming media player that features Wi-Fi 6E support.
4. Blink Outdoor (3rd Gen)
Overview
Security enthusiasts will find the **Blink Outdoor (3rd Gen)** a valuable addition to their home defense arsenal. This smart security camera is battery-operated and offers impressive features like 1080p HD video and infrared night vision.
Features
The Blink Outdoor can withstand the elements, making it perfect for outdoor use. It also integrates seamlessly with Alexa for voice control, allowing you to monitor your property from anywhere.
Performance
Users rave about its reliable performance and ease of installation. The battery life is phenomenal, lasting up to two years, which provides peace of mind without the hassle of frequent battery changes.
- Outdoor 4 is our fourth-generation wireless smart security camera with up to two-year battery life for around-the-clock peace of mind.
- See and speak from the Blink app — Experience 1080p HD live view, infrared night vision, and crisp two-way audio.
- Two-year battery life — Set up in minutes and get up to two years of power with the included AA Energizer lithium batteries and a Blink Sync Module (sold separately).
- Enhanced motion detection — Be alerted to motion faster from your smartphone with dual-zone, enhanced motion detection.
- Person detection — Get alerts when a person is detected with embedded computer vision (CV) as part of an optional Blink Subscription Plan (sold separately).
5. Amazon Basics Smart Plug
Overview
For those looking to dip their toes into smart home technology, the **Amazon Basics Smart Plug** is a gateway product. This compact plug allows you to control any connected device through the Alexa app or via voice commands.
Features
The plug supports scheduling and reminders, so you can automate your home even when you’re not there. Additionally, its small footprint means it won’t block adjacent outlets.
Performance
Users appreciate its ease of use and affordability, making smart home technology accessible to everyone. The setup is straightforward, and integration with Alexa is incredibly smooth.
- SIMPLE TO SET UP WITH ALEXA: Get started in minutes with multiple setup options, including a zero touch experience when you select "Link device to your Amazon account" at checkout
- CONTROL FROM ANYWHERE: Schedule plugged-in appliances like lights or fans to turn on/off automatically, or control them remotely via the Alexa app when you’re away
- COMPACT DESIGN: The plug fits perfectly into 1 socket, leaving remaining sockets and outlets free for use; ideal for multiple appliances like holiday lighting, heaters, fans, lamps, water kettles, coffee makers, and more
- CUSTOMIZE ROUTINES: Schedule your smart plug to turn on/off either at designated times, with a voice command, or even at sunrise and sunset
- NO 3RD PARTY APPS OR HUBS REQUIRED: Set up and manage connected devices directly in the Alexa app; no need for additional smart hubs or 3rd party apps
6. Amazon Luna
Overview
Gaming enthusiasts will be excited by **Amazon Luna**, the cloud gaming platform that lets you play high-quality games without a console. Compatible with various devices, including Fire TV, PC, and even mobile devices, Luna provides flexibility for gaming on the go.
Features
Luna offers a subscription model where users can access a library of popular games. Its low latency ensures a smooth gaming experience, and the option to play with various controllers makes it versatile.
Performance
Many users have noted the impressive performance, particularly with high-action games. The setup process is simple, and the cross-device compatibility is a significant advantage for mobile gamers.
- BUILT FOR AMAZON LUNA – Designed for the best experience on Luna, Amazon's cloud gaming service.
- WORKS ACROSS YOUR DEVICES – Windows, Mac, Fire TV, Fire tablet, iPhone, iPad, Chromebook, and Android devices.
- SEAMLESS SCREEN SWITCHING – When playing on Luna, pause your game on one screen then pick up right where you left off on another.
- CONNECT VIA WIFI – Connects directly to Amazon’s custom game servers using Cloud Direct technology for low-latency gameplay.
- CONNECT VIA BLUETOOTH – Use Luna Controller as game controller on any Bluetooth-compatible device.
7. Smart Oven with Alexa
Overview
Upgrade your culinary capabilities with the **Smart Oven with Alexa**. This versatile kitchen appliance includes features that allow you to microwave, bake, air fry, and toast, all with the ease of voice commands.
Features
Featuring an extensive recipe library, the Smart Oven can help you create delicious meals with minimal effort. Its compact design is perfect for smaller kitchens while maintaining functionality.
Performance
Users are impressed with the cooking accuracy and efficiency, particularly with its air frying capabilities. The hands-free operation adds a level of convenience that busy families will love.
- 𝐌𝐎𝐑𝐄 𝐓𝐇𝐀𝐍 𝟏𝟏-𝐈𝐍-𝟏: 11 functions for Airfry, Bake, Toast, Roast, Broil, Pizza, Dehydrate, Slow Cook, Reheat, Ferment, Keep Warm. Explore more possibilities by saving your preferred time and temperature
- 𝐂𝐎𝐎𝐊 𝐒𝐌𝐀𝐑𝐓𝐄𝐑: APP alerts prevent forgotten meals, with customizable recipes and voice control via Alexa/Google—perfect for seniors and the visually impaired. Control hands-free using the VeSync app.
- 𝐒𝐔𝐏𝐄𝐑 𝐂𝐎𝐍𝐕𝐄𝐂𝐓𝐈𝐎𝐍 𝐓𝐄𝐂𝐇𝐍𝐎𝐋𝐎𝐆𝐘: 6 heat elements provides a greater volume of hot air to ensure fast and even heat distribution perfect for cooking, 2 speed convection fan offers greater cooking control
- 𝐅𝐔𝐋𝐋𝐘 𝐌𝐄𝐄𝐓 𝐅𝐀𝐌𝐈𝐋𝐘 𝐍𝐄𝐄𝐃𝐒: 26QT capacity with 2-layer even cooking—fits 6 slices of bread, a 12" pizza, or a 5lb whole chicken, making it perfect for preparing meals for the whole family in one go, with no need for extra batches
- 𝐖𝐇𝐀𝐓'𝐒 𝐈𝐍𝐂𝐋𝐔𝐃𝐄𝐃: : 1*air fryer toaster oven, 1*fry basket, 1*food tray, 1*wire rack, and 1*user manual, 1*recipe book(30 chef-made recipes, more on the VeSync app)
8. Amazon Fire HD 10 Tablet
Overview
The **Amazon Fire HD 10 Tablet** has received a significant refresh this year, boasting an improved 10.1-inch full HD display, faster processor, and enhanced battery life. This tablet is the ideal companion for entertainment and productivity.
Features
With a vibrant display and compatibility with various Amazon services, this tablet allows for streaming, reading, and gaming. It also supports split-screen functionality for multitasking.
Performance
Users have reported that the tablet performs exceptionally well, handling everything from video streaming to online shopping with ease. The battery life is impressive, often lasting up to 12 hours.
- Do what you love, uninterrupted — 25% faster performance than the previous generation and 3 GB RAM are ideal for seamless streaming, reading, and gaming.
- High-def entertainment — A 10.1" 1080p Full HD display brings brilliant color to all your shows and games. Binge watch longer with 13-hour battery, 32 or 64 GB of storage, and up to 1 TB expandable storage with micro-SD card (sold separately).
- Thin, light, durable — Tap into entertainment from anywhere with a lightweight, durable design and strengthened glass made from aluminosilicate glass. As measured in a tumble test, Fire HD 10 is 2.7 times as durable as the Samsung Galaxy Tab A8 (2022).
- Stay up to speed — Use the 5 MP front-facing camera to Zoom with family and friends, or create content for social apps like Instagram and TikTok.
- Ready when inspiration strikes — With 4,096 levels of pressure sensitivity, the Made for Amazon Stylus Pen (sold separately) offers a natural writing experience that responds to your handwriting. Use it to write, sketch in apps like OneNote, and more.
9. Amazon Health Smart Scale
Overview
Health and fitness enthusiasts will appreciate the new **Amazon Health Smart Scale**, which helps you track a variety of vital metrics including weight, body fat percentage, and more. This sleek and modern device integrates with Alexa for convenient tracking.
Features
The smart scale can connect to the Amazon Halo app, allowing you to receive personalized insights and track trends over time. Its simple design makes it a stylish addition to any bathroom.
Performance
Users have praised the accuracy of the readings and the intuitive app interface. The body composition features are particularly well-received, making fitness tracking more comprehensive.
- Renpho smart app works in connection with fitness apps. Easy setup app works with Samsung Health, Fitbit and Apple Health. Renpho already has millions of happy global users
- 13 essential body measurements. Body weight shows on the scale, other body composition data including weight, BMI, body fat percentage stored in the app. Track everybody's metrics change on Renpho Health app
- User-friendly app. Download Renpho Health at App Store or Google Play, also works with Apple Watch (Except for Apple Watch Series 1). Renpho Health App works with Bluetooth 4.0 and above
- High-Quality Innovation. Auto calibration, high precision sensors measure in increments of 0.2 lb, 0.05 kg with 400 lbs, 180 kg capacity. 4 high sensitive electrodes. DO NOT let the sides of the digital weight scale, especially the four corners of the surface tempered glass hit any object, and it is recommended to wrap the four corners of the glass with soft objects
- Monitor your progress, unlimited users and baby weighing mode. Renpho bathroom scale connects with apps to help motivate toward your goals, save historical data, and track your daily, weekly, and monthly progress. Use baby weighing mode for weighing baby or pets, 1 scale for whole family, support for adding unlimited users
10. Amazon Smart Refrigerator
Overview
Last but not least, the **Amazon Smart Refrigerator** is a game-changer for smart kitchens. This innovative appliance features a touchscreen interface that integrates with Alexa, allowing for voice control and recipe suggestions.
Features
The smart fridge allows you to create shopping lists, monitor expiration dates, and even stream music and videos while cooking. It includes a variety of smart sensors to keep food fresher for longer.
Performance
Users are thrilled with its spacious design and luxury features. The smart functionalities add a modern touch to kitchen management, making meal prep a breeze.
- 26 Cu. Ft. Capacity
- External Ice & Water Dispenser
- 3 Built-In Ice Maker
- Wi-Fi Enabled
- CoolGuard with Premium Backlit Lighting
Buying Guide for What’s New on Prime
How to Choose the Best What’s New on Prime
When it comes to selecting the **best what’s new on Prime**, there are several factors to consider:
1. Purpose and Use
Identify your primary needs. Are you upgrading your home entertainment system, diving into smart home technology, or seeking health and fitness solutions? Understanding your purpose will guide your choices.
2. Budget
Set a budget range before exploring options. Amazon offers products at various price points, so knowing how much you’re willing to spend can streamline your search.
3. Reviews and Ratings
Always check customer reviews and ratings. They provide valuable insights into the performance and reliability of the product over time. Look for products with a high number of positive reviews.
4. Brand Reputation
Consider the brand’s reputation. Well-established brands often provide reliable customer service and warranty options, making your purchase risk-free.
5. Compatibility
If you are investing in smart home devices, ensure compatibility with existing systems. Products from the same ecosystem typically work seamlessly together.
6. Features
Evaluate the features that matter most to you. New products often come with upgraded features that enhance usability—make sure you take advantage of them!
Conclusion
This year, Amazon Prime has outdone itself with the **best what’s new on Prime** lineup for 2025. From cutting-edge gadgets to essentials for everyday life, these top 10 products promise to elevate the way you live, work, and play. With our buying guide, you should now be well-equipped to make informed decisions based on your unique needs.
Happy shopping!
Last update on 2025-07-18 / Affiliate links / Images from Amazon Product Advertising API | hishecozy.com is a participant in the Amazon Associate program and will earn from qualifying purchases.
